The results in ‘13-14

• Sales growth by 1,14 in 2014– Sales volume in 12-13 is 170 685 566 euro– Sales volume in 13-14 is 194738621,6 euro

• We found 90 new clients

Economic situation

• December 2013 – Jump ratio EU/RU > 12%• Stop of the sale all Outdoor market in Russia• February 2014 – Ukraine crisis• Since May 2014 – Euro and US sanctions

against RF• Perspectives 2015 – KANT have to fight for the

high position in a market share

buy Deuter 2014-2015the order collected by KANT in SS 15 order session from clients 1 380 000 USD.

KANT have a good chance to win in SS 15 tender 2000 ps. Aircontact 75+15 , 2000 ps. ACT Lite 40+10, 1000 ps. Guide 45+ ( + 250 000 USD). Placement order in February 15.

2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-20150

500000

1000000

1500000

2000000

2500000

3000000

Series2Series1

Goals for 2014 – 2015Sales:Growth of sales in Russia in 2015 up 12 % to in 2014.

KANT strategy in 2015• Save conception “ trade for expert target group”• Stable condition and salary for employers• Putt all efforts for save KANT position on the

market• - stuff education,• -

• Strong marketing support for key brands

– Product – The most important line is Aircontact line. Largest (12-15% )growth

opportunity year on year. Concentration on this growth in 14-15.• Aircontacvt 75+10• Aircontacvt Pro 70+15• New opportunity in new ACT Lite big volume• New opportunity in big volume and camouflage backpacks

– Good perspectives for Bike line. (plan of growth 12-15 % in 14 -15). More effective push in Bike Accessories line.

• Bike backpacks (all models)– Increase market share in lifestyle and school segments

• Daypacks (all style) and set School backpacks + accessories• Expand Daypack line by new SMU (Wing and similar)

– Sleeping bag – Orbit and SMU Dream Lite.

Focus

Place (Distribution or Channel Strategy)•Continue to place the product in Outdoor core segments and speciality stores•New Outdoor clients in far region. •New sales manager specific for the far regions retail network. •20% SC KANT retail net•80% wholesale clients•Bike segment through outdoor retail and strengthern specific bike retail business and sales channels•Lifestyle, Urban daypacks, Schoolbags stronger presence in new channels.

Placement

Reworked Wholesale department structure

Wholesal management: education, merchandising, control

Key clients 2012-20142011-2012 г. 2012-2013 2013-2014

маг "Альпиндустрия" г Москва € 161 397 маг "Альпиндустрия" г Москва € 156 138 маг "Альпиндустрия" г Москва € 192 736

ИП Лошкина О.А. г. МоскваТЦ Экстрим € 62 918 Пучков Кирилл € 86 523 ООО "Вайлдберриз" € 132 432

ООО "ТК Турин" € 52 859 маг "Кемпинг-тур" г. Москва € 82 260 ООО "Авале" € 131 538

маг "Трамонтана" г.Санкт-Петербург € 52 798 ООО "ОКТОБЛУ" € 78 252 ООО "ТуПик" € 126 708

ООО "ТуПик" € 50 868 ООО "ТуПик" € 55 690 Пучков Кирилл € 120 798

ООО "Сеть "Высшая лига" € 49 703 ИП Заковырин В.Г. € 52 194 ООО "Спортив" € 84 721

ООО "АртСервис" € 44 371ИП Лошкина О.А. г. МоскваТЦ Экстрим € 51 985 маг "Трамонтана" г.Санкт-Петербург € 73 019

ИП Пугачев А. М. € 40 336 ООО "Манарага" € 48 490 маг "Снаряжение" г. Н.Новгород € 59 739

ИП Заковырин В.Г. € 39 722маг "Трамонтана" г.Санкт-Петербург € 45 042 ИП Заковырин В.Г. € 58 412

ИП Никитина О. В. € 38 441 ИП Эйнгорн Т.А. € 42 127 ООО "ТАМИН" € 58 346

€ 593 413 € 698 701 € 1 038 450

In difficult time we need a support from DEUTER

• 1. minimum quotation for SMU till100 unit• 2. high packing unit B&A till 40 • high packing unit SB till 6• 3. Support school bag program AVALE• 4. Marketing support