TRADITION AND VISION - WordPress.com€¦ · Sales Turnover Export quota Employees 212,3 Mio. Euro....
Transcript of TRADITION AND VISION - WordPress.com€¦ · Sales Turnover Export quota Employees 212,3 Mio. Euro....
TRADITION AND VISIONA shoe company introduces itself.
ExperiencedInternationalModernHuman
A genuine brand
For six decades the German family company ara has been producing
top-quality shoes.
It was founded in Solingen-Ohligs (Germany) by Paul Röseler, Hugo Brudi and
Florenz Brockmeyer in 1949.
ExperiencedInternationalModernHuman
Globally active
ara Shoes owns production facilities in five countries – in Germany,
Portugal, Rumania, Indonesia and Ukraine – and exports millions
of shoes to more than 70 different countries every year.
ExperiencedInternationalModernHuman
Fashion is change
Our constants are the wishes of ara customers, together with whom we become
better and better – for nothing is more unchanging than change itself.
ExperiencedInternationalModernHuman
Operating sustainably
Our ara code of conduct is testimony to the high level of responsibility we
bear vis-à-vis our employees, customers, suppliers and the environment.
Facts 2014
SalesTurnoverExport quotaEmployees
7.000.000Pairs
Facts 2014
SalesTurnoverExport quotaEmployees 212,3 Mio.
Euro
Facts 2014
SalesTurnoverExport quotaEmployees 51 %
Facts 2014
SalesTurnoverExport quotaEmployees
4.200worldwide
Inspiration from tradition
ara has become increasingly modern and versatile over the years. The brands ara, ara men and jenny
stand for a product and style world that is as individual as the customers themselseves.
All ara brands have first-class quality in common.
ara Shoes AG
regular-fit comfort-fit ara bags ara men Bestseller-Concept
Albania Andorra Armenia Aruba Australia Austria Azerbaijan Belarus Belgium Bosnia-Herzegovina Bulgaria
Canada China Croatia Cyprus Czech Republic Denmark Dutch Antilles Egypt Estonia Finland France
Georgia Germany Great Britain Greece Hong Kong Hungary Iceland Indonesia Ireland Israel Italy
Japan Kazachstan Kenya Kosovo Kuwait Kyrgyzstan Latvia Lithuania Luxembourg Macedonia Malta
Moldova Monaco Mongolia Montenegro Netherlands New Zealand Norway Poland Portugal Rumania Russia
Saudi Arabia Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Surinam Sweden Switzerland
Taiwan Turkey Ukraine USA
Globally positioned
Whether Australia, Europe, Asia, America or Africa – ara Shoes is represented on all five continents.
International partners and companies ensure that ara shoes are exported to more than 70 countries – a figure that is set
to increase in the future.
A success story
As one of the first shoe producers ara opened its first brand shop in1993.
Today there are more than 500 ara shops / ara shop in shops – in 27 countries worldwide.
Germany 153 42111
Netherlands 76 076
Austria 72 1755
China 57 057
Hungary 26 818
France 13 67
Croatia 12 120
Lithuania 13 013
Slovenia 9 27
Poland 10 91
Portugal 8 44
Switzerland 7 16
Czech Republic 7 70Belgium 5 1
4
Italy 3 2 1
Bulgaria 3 12
Sweden 4 04
Norway 3 12
Slovakia 3 03
Latvia 2 02
Russia 2 11
Bosnia 1 01
Finland 1 01
Rumania 1 10
Serbia 1 10
Spain 1 10
Estonia 2 02
Total ShopsShop-in-Shop
Unmistakeable design, practical execution
The ara shop concept has worked out perfectly – in Nice, in Peking, in Amsterdam, in Prague, simply everywhere!
For: the modular shop design system is tailored perfectly to ara products and at the same time can be used individually
for all environments.
Peking
Amsterdam
Nice
Lisbon
Prague
Via all channels
ara is going on the offensive in media
terms and is addressing customers where
they prefer to be – on the Internet, in fashion
magazines, on TV.
ara is however catering for optimum
brand presence as a reliable partner to
specialist stockists too: with sophisti-
cated trade marketing campaigns and
high-level visibility at the POS.
Fashion & lifestyle magazines
Megalight, Citylight and 18/1
Digital media, online marketing
Clippings – German TV
Comfort and design
For all models ara relies on high-quality materials, fashionable design and first-
class wearing comfort.
Maximilian Müller, management board chairman
Production, technology and design
Thomas Schmies, management board member
Finance
Stefan Frank, management board member
Marketing and sales
ara Shoes AG
Zur Schlenkhecke 4
40764 Langenfeld
Germany
Tel: (+49) 2173 105 0
Fax: (+49) 2173 105 108
E-Mail: [email protected]
www.ara-shoes.de