The real life is on Snapchat_Fenomem

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SNAPCHAT „INSTANT COMMUNICATION”


‘No fuss’

SpeedFlexibiltyMobility


I live = I broadcast a „live”program from my life

Snapchat


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Why do we talk about it?

Snapchat


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Instant messaging platforms

SNAPCHAT ME


Nearly two million users in Poland

Fourfold increase of sent Sanps over a year

200 million users over the globe

Most often used by people aged 13-34

70% of users are women

Discover – a modern television on Snapchat

Discover – a new feature which allows the chosen publishers to provide the “curated” content daily on Snapchat

The platform is based on the cooperation with eleven stations which are i.a.: CNN, National Geographic, Yahoo News, Comedy Central or ESPN

Each of the partners daily transmits video materials, music videos and articles, which are then available for 24 hours. It’s the partners, who decide what kind of content the individual recipients will see.

Users can not enter just a part of the supplied story or skip a part. They can only choose the content provider. Distribution of the materials is carried out with a pattern of a traditional television model.

Discover

The number of received SnapsUser name and the amount

of sent measured from the account activation

The number of updates in the “Story„ section measured from the last activity

“Story” section and “Livesection„

An icon saying that the profile is a company, not a private one

Information on the expiry date of a Snap

How does an interface look?


Communication “backstage“

Broadcasting the “instant” life

Where Snapchat is = there is a party


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Snaps … they show life and everyday situations

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„Backstage” type stories

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Humor & occasional jokes

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Uncropped, blurred, or even „messy”

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They tell stories, that happen to us everyday

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Brands can also do that (and they even should)

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Snapchat in Poland, who and for whom?

According to the statement prepared by Hash.fm , MAFFASHION,

a fashion blogger obtained the best results in May.

Snapchat in Poland is the domain of young people. In the top ten,

only one person exceeded the 30th year of age.

Snapchat has a very high potential to start effective cooperation with influencers.

Actions carried out by the companies show that Snapchat gives the ability to communicate in a completely different way.

Building up the tension before launching a new product

Presentation of the materials showing to scenes from the backstage work

Giving out discounts and vouchers Preparing a social campaign

Engaging users and brands’ clients Live broadcast from parties and events

Organizing competitions Real Time Marketing

Brands’ activities on Snapchat

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H&M Poland

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H&M Poland

Terrain game

H&M Poland prepared an action for shops. People who observe

the profile of the brand on Snapchat received movies with hints, which made it possible to

find the hidden passes.

200 people attended the action and the profile of the brand on Snapchat gathered 1,000 new

observers.

The idea was to show the Brand as a company which follows the

modern music trends and supports the events signed by

Boiler Room.

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Plush

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Plush

City game

As a result, the brand gained 2 500 subscribers on Snapchat.

The brand also decide to organize the second edition

of the game.

The idea was to show the products of the brand and to

present the company itself in an innovative way according to the

latest trends

Plush organized a city game which took place in six cities in Poland. Channel Subscribers

received tips that enabled them to locate the places where the

prizes were hidden .

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16 Handles16 Handles

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16 Handles

Giving out action

As a result, 1,400 Snaps were generated in the game.

In addition, the brand received an award for the best digital

campaign 2013.

The idea was to award the brand’s loyal customers who liked the company’s profile on an unpopular social networking

channel.

16 Handles has prepared an action that was carried out in

16 shops. Users send snaps picutring the products and in return they received discount

vouchers of different value (10, 20, 50%)

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The Co-Operative Electrical

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The Co-Operative Electrical

Giving out action

The campaign contributed to perception of the company as an innovative and utilizing the

latest tools of promotion.

The goal of the organizers of the event was to create pre-sales

activities and to build the image of the brand.

The of the campain it was to prepare a discount voucher

for a laptop, for every person who subscribes to a channel on Snapchat. The action correlated with the start of the academic

year.

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World Wide Fund For Nature

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World Wide Fund For Nature

Social campaign

Action gained a lot of publicity and reminded about the problem in a strong way.

The idea of the campaign was to raise the issue of the threat of extinction of many species.

During the campaign, users Snapchata received photos that

pictured most endangered species. All photos were

marked with the hashtag: ‘Do not let this be my #LastSelfie.’

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Dove

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Dove

Social campaign

The campaign gained a lot of publicity. “Stories,” which arose in the action were viewed up to

130 000 times.

The idea of the action was to start an intraction with fans and a debate about women

beauty. The aim was also building the image of the brand.

Dove asked their channel subscribers to describe how

women perceive themselves. Then company employees

responded to the snaps of the girls and jointly discussed on this

subject.

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Nars Cosmetics

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Nars Cosmetics

Launch of a new product

NARS Cosmetics treats its customers in a unique way

and rewards their loyalty to the brand.

The idea of the campaign was to use Snapchat to launch new

line of products.

The subscribers of the Nars brand profile on Snapchat received

snaps with information on new products.

These people got these information three weeks before

the actual appearance of cosmetics on sale.

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Samsung

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Samsung

Live broadcast of the event

The campaign reaffirmed Samsung brand image which is associated with advanced

technology, and active participation in events

connected with the American show business.

The action was aimed at carrying out a broadcast from

the American Music Awards and familiarizing fans with the

stars from the red carpet.

Samsung has decided to use the “Live section of

Snapchat’s” and to do a regular streaming from the event.

Published snaps depicted idols of the TV screen during one of the most important brand

events.

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HBO

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HBO

Product promotion

The campaign helped to build a direct relation between the

fans of the series and the actresses who played the main roles. The action also

promote the product during the “dead season”

The action was aimed at promoting the TV series “Girls”

and the image-building activities. The idea was to build a direct relation between the fans and the actresses who played

the main roles.

Subscribers of the channel, thanks to the application, received snaps, which

presented the stars of the series. The campaign was

carried out during the break between the seasons.

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Mcdonald’s

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Mcdonald’s

McDonald’s uses the latest option onSnapchat

The brand is the first to use filters

based on geolocation.The motto of the action is “Lovin’ Summer Fun“

Filters promote specific products. Use of the filters is

possible for people who are in the area of the restaurant.Users will be able to take photos and enrich them with

humorous graphics, which would show the specific products

AGNIESZKA STELMASZCZYK FENOMEM

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