THE PURPOSE OF ADVERTISING TO: INFORM, PERSUADE OR REMIND.
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Transcript of THE PURPOSE OF ADVERTISING TO: INFORM, PERSUADE OR REMIND.
THE P
URPOSE O
F
ADVERTIS
ING
TO
: I N
F OR
M,
PE
RS
UA
DE
OR
RE
MI N
D
ADVERTISING MEDIUM IN GENERAL
WHAT IS ADVERTISING?
Latin, ad vertere means "to turn toward”
WHY ADVERTISE:
Make customers aware of a product or service;
Convince customers that a company's product or service is right for their needs;
Create a desire for a product or service;
Enhance the image of a company;
Announce new products or services;
Reinforce a brand’s messages;
Draw customers to a business.
PURPOSE OF ADVERTISING (PICK ONE)
The main purpose of advertising is to inform people about new products and services offered by an organization, persuade people to buy these products or make use of the services offered and then to remind people about the organization and encourage repeat purchase and use.
THE LIFE CYCLE OF PURPOSE IN ADVERTISING
Inform Persuade Remind
To make To convince To cause somebody
somebody somebody to remember
aware
INFORM
The beginning of the advertisement life cycle.
The introductory stage of a company, product, or service.
PERSUADE
The middle of the advertisement life cycle.
The growth stage of a company, product, or service.
REMIND
The end of the advertisement life cycle.
The maturity stage of a company, product, or service.
AN EXAMPLE (FROM THE LIFECYCLE OF COLGATE TOOTHPASTE)Inform
https://www.youtube.com/watch?v=BC7urUfk81Q
Persuade
https://www.youtube.com/watch?v=ic0fGqTqOqo
Remind
https://www.youtube.com/watch?v=BubRvnOIpU0
https://www.youtube.com/watch?v=5Ati0Ufhfq0
INFORM ADVERTISEMENTS
PERSUADE ADVERTISEMENTS
REMIND ADVERTISEMENTS