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THEPROCESSOF LOGO DESIGN

• A GUIDE TO GRAPHIC DESIGN BY MS TINA

The Brand IdentityDesign Process

• Every designer has his or her own process, and it is rarely linear, but in general this is how the branding process is completed, which can be used as a guide to establish your own.


Design brief

• Conduct a questionnaire or interview with the client to get the design brief.


Research

• Conduct research focused on the industry itself, its history, and its competitors.


Reference

• Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.


Sketching and conceptualizing.

• Develop the logo design concepts around the brief and research.


Reflection.

• Take breaks throughout the design process. This allows your ideas to mature and lets you get renewed enthusiasm. Receive


Presentation

• Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed.


feedback

• Expect the clients to actively participate in the logo design process and provide constructive feedback on each design option. Get back to the drawing board to rework on the designs based on the feedback. Two levels of iterations will be carried out.


Collateral designs

• Once the logo design is finalized, Provide the logo file in several file formats including Jpeg, Tiff, EPS and PSD.


• Avoid websites that promote ridiculously cheap logo packages. You get what you pay for.


Designed By An Amateur• A professional business should look

professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo.


Relies On Trends

• Unique but not over fancy.

• Trends come and go and ultimately turn into clichés.

• A well-designed logo should be timeless, and this can be achieved by ignoring the latest design tricks and gimmicks.


Focusing on current logo trends is like putting a sell-by date on a logo

Uses Raster Images

• Using raster images for logos is not advisable because it can cause problems with reproduction.

• Standard practice when designing a logo is to use vector graphics software


An example of how raster graphics can limit reproduction..

Contains Stock Art• Downloading stock vector imagery from websites such as

VectorStock

• A logo should be unique and original, and the licensing agreement should be exclusive


Using stock vector graphics in a logo puts your client at risk.

Designing For Yourself Rather Than The Client

• logo design sin a mile away of the company

• “Trademark” in the artwork.

• Stay focused on the client’s requirements by sticking to the brief.

Example:

If you have found a cool new font that you can’t wait to use in a design, well… don’t. Ask yourself if that font is truly appropriate for the business you’re designing for? For example, a great modern typographic font that you just love is not likely suited to a serious business such as a lawyer’s office.


Never impose your own personality onto a client’s work.

Overly Complex

• The more detail a logo has, the more information the viewer has to process.

• A logo should be memorable, and one of the best ways to make it memorable is to keep things simple.

• Look at the corporate identities of Nike, McDonald’s and Apple. Each company has a very simple icon that can easily be reproduced at any size.


Highly detailed designs don’t scale well when printed or viewed in smaller sizes.

Color Matter

• Your logo design should easily move from one color, to black and white, to full color with no lose of impact, meaning, or representation.

• Remember the goal of a logo is to be timeless, unique and original.


Without color, your great design may lose its identity.

The wrong typography There are three major mistakes people make when choosing a typeface for their company:

• Choosing a font because it looks "cool". This logo is meant to attract your ideal customers and not for you.

• Choosing just to choose. Picking the first font that you see or come across will result in a bad typography choice. Even if you have a fantastic icon a bad font choice will make the whole thing look woefully awful.

• Choosing too many fonts. A pro will tell you, two maybe three fonts at the most. Any more than that and things start to look very crowded, and little like the circus.

The key is finding the right balance


Font choice can make or break a logo.

Copies Others

This is the biggest logo design mistake of all and, unfortunately, is becoming more and more common

The purpose of a logo is to represent a business. If it looks the same as someone else’s, it has failed in that regard. Copying others does no one any favors, neither the client nor the designer.


Spot the difference: the logos of Starbucks and the Boulders Coffee Lounge in Broth

Final Assignment

LOGO Design

Title : Japan’s Olympic 2020 LOGO

Description : Student are required to create a logo for the Japan’s Olympic 2020 games base on the pictogram concept.


Logo Sample for Olympic


Logo Sample for Olympic


Base on the process of the logo design, and now CREATE your own design!!

Enjoy your design Process!!! ^_^

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