BRAND GUIDELINES · Logo Vertical Giving Tuesday UK 2018 Heart icon LOGO Horizontal logo Horizontal...
Transcript of BRAND GUIDELINES · Logo Vertical Giving Tuesday UK 2018 Heart icon LOGO Horizontal logo Horizontal...
Giving Tuesday UK 2018Logo Vertical
BRANDGUIDELINES
United Kingdom
Giving Tuesday takes place on the Tuesday following Black Friday and Cyber Monday and is a day to give back and do something good in the run up to Christmas. This year it falls on 3 December 2019.
Since its launch in the US in 2012, Giving Tuesday has grown to be a truly global phenomenon. There are now official campaigns in over
60 countries worldwide.
There are many ways to get involved – you can donate to charity, volunteer or campaign or share your skills. This year as well as getting inspiration from #GivingTuesday, why not make a commitment with your #GivingTuesdayPledge? Last year 1 in 10 people in the UK did something on the day and #GivingTuesday was the UK’s number one Twitter trend. The campaign holds the world record for the most money raised online for charity in 24 hours, and last year raised $98 million globally via PayPal and more than £7.8 million online in the UK.
We’d love for you to join us. We’ve produced this short guide to give you some ideas for using Giving Tuesday UK branding in your own campaign and for making this year’s Giving Tuesday bigger and better than ever.
Giving Tuesday – your chance to make a world of difference.
OUR STORY
Giving Tuesday UK 2018Logo Horizontal Giving Tuesday UK 2018
Logo Vertical
Giving Tuesday UK 2018Heart icon
LOGO
Horizontal logo
Horizontal logo ONLY
Vertical logo
Heart icon
Campaign logo
Make a world of difference logo
Giving Tuesday BLACKGiving Tuesday WHITE
GIBSON
Light
Light italic
Regular
Italic
SemiBold
Bold
COLOURS AND FONTS
Giving Tuesday RED
RGB: 205/72/69
CMYK: 0/91/76/6
Pantone: 186
Hex: CD4845
RGB: 68/68/68
CMYK: 0/0/0/90
Pantone: 446
Hex: 444444
RGB: 255/255/255
CMYK: 0/0/0/0
Pantone: Opaque white
Hex: FFFFFF
RGB: 17/73/139
CMYK: 100/72/0/18
Pantone: 294
Hex: 11498B
Giving Tuesday BLUE
Key colours Fonts
MAKE IT YOUR OWN
We have some ideas that will help connect your campaign with the wider Giving Tuesday movement
Use the hashtag #GivingTuesday
Use the Giving Tuesday UK logos to support your campaign – or get creative and make your own!
Positive images are a great way to engage your audience
Giving Tuesday is your campaign – have fun with it!
Make a world of difference
Getting involved is easy – fundraise, volunteer, collaborate, campaign, share something
It’s a global generosity movement – you can be a part of it
Make a commitment to your giving with a #GivingTuesdayPledge
Share your story with #MyGivingStory
KEY MESSAGING
SOCIAL MEDIA
@givingtuesdayuk
givingtuesdayuk
#GivingTuesday
givingtuesdayuk
givingtuesdayuk
MAKE A WORLD OF DIFFERENCE
3 December 2019 Join us at #GivingTuesday
www.givingtuesday.org.uk