The Premium Lifestyle Brand in Electronic Retailing

Fall 2009

Be Good to Yourself. It’s Good Business.

Who We Are:It’s All About the Customer

3

Be Good to Yourself. It’s Good Business.

Multichannel retailer on TV and Web

- Broadcast into 73 million homes

- Simulcast live on ShopNBC.TV

- ShopNBC.com top e-commerce site

Differentiated value proposition

- Strategic relationship with GE & NBCU

- Premium lifestyle merchandise with

upscale price point: $112

- Destination and authority for:

home, fashion, jewelry and beauty

Building brands, awareness and buzz

- Tell your story to 1 million customers

- Complement your brick & mortar traffic

- Free advertising + quick product launches

One company. One

brand.

Strategic Partnerships

Be Good to Yourself. It’s Good Business.

Strong ties to leading entertainment networks and companies.

4

5

ShopNBC on TV ShopNBC.com

Product Video ShopNBC Mobile

ShopNBC.TV

Social Media

ShopNBC “Anywhere”

Be Good to Yourself. It’s Good Business.

Our Vision - MissionAs the premium lifestyle brand

in electronic retailing…

Vision: Be the authority and destination for home,

fashion, jewelry, and beauty shoppers

Mission: Surprise and delight the customer at

every interaction with the better things in life

Be Good to Yourself. It’s Good Business.

6

Our Premium Brand Position

AVERAGESELLING

PRICE

LOW

HIGH

UPSCALEDOWNMARKET

HSN

QVC

SHOPNBC

Target

Walmart

Nordstrom

Be Good to Yourself. It’s Good Business.

7

Our Merchandise Mix

8

Be Good to Yourself. It’s Good Business.

Our Loyal, Active Customers

Demo- and Psychographics• Primarily female• Range 35-64 years old• Average income over $70K• Has a taste for the good life • Fashion forward taste• Wants authenticity and proud of

shopping on TV and online• Craves excitement and newness• Loves the story behind the product• Wants to be educated• Looks to be transformed• Embraces the community of

shopping on TV and online

Phyllis

TV Shopper

$675/yr

Aged 64+

Empty nester

Bonds with Hosts

Active

Aspirational

Jacky

Converged

$2,423/yr

Aged 50-63

Active Mom

Suburban

Smart

Updated Fashion & Style

Be Good to Yourself. It’s Good Business.

Margot

Online Buyer

$564/yr

Aged 34-49

Young Professional

Catalog & Online Shopper

Product Savvy

Knows Latest Trends

9

Why They Watch

• Transformations• Education• Demonstrations• Girl Talk• Community• Unique • Exclusive Offers• Smart shopping• Convenience

Be Good to Yourself. It’s Good Business.

10

What They Read & Watch

Be Good to Yourself. It’s Good Business.

11

Where Else They Shop

Be Good to Yourself. It’s Good Business.

12

Driving Sales, Building Brands

• Programming into 73 million home

• Cross promos on NBCU properties

• Daily “Our Top Values” & “Once-Only’s”

• Email campaigns to target customers

• Internet search marketing

• Video and mobile e-commerce

• Direct mail to target customers

• Continuity programs

• Special events and holiday sales

• PR and social media outreach

Be Good to Yourself. It’s Good Business.

13

Bring your brand to life with words and pictures…

…on TV, online, and through ShopNBC’s multi-channel marketing opportunities.

Our Categories

Fashion & Accessories Brands

Be Good to Yourself. It’s Good Business.

15

Beauty and Skincare Brands

Be Good to Yourself. It’s Good Business.

16

Jewelry and Watch Brands

Be Good to Yourself. It’s Good Business.

17

Home and Electronics Brands

Be Good to Yourself. It’s Good Business.

18

Mitsubishi

Success Stories:Driving sales by the minute

success story: Mind-Blowing Sales per Minute

Invicta Reserve Men’s Lupah

$546K in 40 minutes$13,575 per minute

Special Event: Must Watch

Be Good to Yourself. It’s Good Business.

“Our luxury watch brand Invicta experiences an off-network lift in sales

of approximately 20% within 24-48 hours of our shows appearing on ShopNBC.”– Eyal Lalo, President and CEO

The Invicta Watch Group

20

Seven Day Event Generated $5 Million in Sales

success story: Launching Brands, Driving Traffic

Be Good to Yourself. It’s Good Business.

Event: Horst Rechelbacher's Intelligent Nutrients Debut

“After our debut of Intelligent Nutrients on ShopNBC – products made with certified organic, food grade, and non-toxic ingredients designed to nourish the mind, body and soul from the inside out – online sales for our company saw a 15% increase.”

– Horst RechelbacherFounder of Intelligent Nutrients Founder of Aveda

21

An Innovative Future,Through Innovative Leadership

Innovative Future

Mobile Platform Interactive TV & HiDef

Expansion of Logistics International Growth

Be Good to Yourself. It’s Good Business.

23

Logistics Infrastructure

FULFILLMENT• Facility is 262,000 sqft.• Process 50,000 units per day• Ship 6 days a week• Use FedEx, UPS, and USPS• High security levels and protocols• Intelligent warehouse systems

and automation

ORDER CAPTURE• Service over 6,000 order calls per hour• Flexible order taking capacity to manage

volume volatility• Capture orders via automated, Internet, live• Take orders 24 hours a day

Be Good to Yourself. It’s Good Business.

24

Seasoned Leadership

25

Over 140 years of combined multichannel leadership experience with proven track record of success

Be Good to Yourself. It’s Good Business.

Randy Ronning, Chairman of the Board