Tailor-Made Premium Lifestyle | Service offer

Luxembourg| July 2008

How good ideas get born|

Put together in one room the company’s manager, some external experts and a group of young people who don’t grasp the context|The result| freaky perspectives cut the force of habit|And now we can proceed| aggregate, vaporize, filter, just like in a factory|

Create new products and services, explore new markets| That’s what people call innovation|

© BrainStore

Our process|

Brainstorming | Work starts at first meeting

Output|Input| Know-how

Creativity

Busines

s

Inte

llige

nce

Tangible Premium Lifestyle Deliverables

ResultsControversial ChallengingExciting

How TM differs|

• In-deep industrial knowledge & personal professional/ business experience|

• Focus on a limited number of industries & coherent industry portfolio|

• High & top-down value-added service offer|

• As a senior business manager & entrepreneur: executive p2p communication & understanding of companies & management needs|

• Best market & industry practices including business intelligence|

TM’s core businesses|

• Strategy| Company foresight|

• Ideas| Concepts| Content design|

• Markets| Feasibility|

• M&A| Match making|Entrepreneurship|

• Reputation mgmt| Public affairs| Crisis & critical communication|

• Sponsorship management|

TM’s core industries|

• Media| Communication|

• Lifestyle| Leisure| Premium life| Web 2.0 communities|

• Financial services| Card programs|

• Arts & culture| Entertainment| Sports|

Premium lifestyle competencies|

• Feasibility & market studies| Local market knowledge|

• Payment industry market & rational knowledge|

• Leisure, lifestyle, travel industries knowledge|

• Card & program content design|

• Loyalty & redemption programs|

• Premium services| Conciergerie|

• Communities| Web 2.0|

Our market knowledge| 1|

• HNWI | 10m WW| 3m in EU|

• UHNWI| 100.000 WW| 25.000 in EU|

• And in Luxembourg ?

‣ Estimated local HNWI| 10.000|

‣ Estimated local UHNWI| <100|

• But also| Luxembourg an important financial centers|

‣ 150 banks, many offer private banking & HNWI services|

‣ Specialized HNWI & UHNWI management companies|

‣ Estimated imported HNWI| >100.000|

‣ Estimated imported UHNWI| 1.000|

0

3.750.000

7.500.000

11.250.000

15.000.000

2004 2005 2006 2007 2012F

HNWI

HNWI worldwide| assets > US$ 1 MHNWI in Europe

0

37.500

75.000

112.500

150.000

2004 2005 2006 2007 2012F

UHNWI

UHNWI worldwide| assets > US$ 30 MUHNWI in Europe

Sources | World Wealth Report 2008, Cap Gemini | Tailor-Made Research

Other41%

Travel14%

Jewelry14%

Fine art16%

Luxury collectibles16%

HNWI | Passion investments 2007|

Our market knowledge| 2|

• No dedicated lifestyle & concierge services in Luxembourg|

• Small penetration of international players|

‣ American Express Platinum services| <1.000|

‣ Dexia-BIL Mastercard Platinum services & BCEE VISA Platinum services | > 1.000|

‣ Quintessentially| <50|

‣ Sesame| >3.000|

• Very few redemption programs & co-branded card solutions|

• Very few lifestyle programs & communities|

• Very low knowledge of such programs & its advantages|Figures evaluated on 07/2008

Premium Lifestyle© market report

• All our customers receive a complementary copy of the executive summary of our most recent Premium Lifestyle market report©

• All customers can purchase the whole study at a preferred price

• Premium Lifestyle market report© also available for non regular customers

• Dedicated invitation only Internet site (end 2008)

How TM can help you

• Identify your & your customers premium lifestyle needs

• Structure ideas & concepts

• Develop coherent & innovative solutions with high added value

• Realize feasibility & market studies

• Design general & marketing strategies

• Identify content & solutions provider | organize beauty contests

How we can work together|

• Local market knowledge| Luxembourg & Private banking industry|

• Premium lifestyle competencies| Cards, Lifestyle, Redemption programs, Premium Services|

• Methodologies| Feasibility & Market studies|

• Networking & contacts| Suppliers, Partners, Authorities|

• Entrepreneurship competencies| Partnership model|

Some credentials| 2007-2008| 1|

• Media | concepts, idea management & strategy | several lifestyle magazines & business magazines |

• Communication | critical & crises communication strategies | 5 of Top 10 LuxCo’s |

• Leisure | strategy & concepts | Top 3 leisure & travel LuxCo |

• Web 2.0 |several concepts & content design | Top Tier player |

• Entertainment | global TV strategy | world-wide top gig |

Some credentials| 2007-2008| 2|

• Card programs | strategy, feasibility, content management | several major card programs |

• Communication | strategy - M&A | several communication agencies |

• Arts & culture | Sponsorship strategy | international top event |

• Leisure| Reputation management, critical & crisis communication | airline company |

• Leisure | Reputation management, public affairs | leisure & retail center |

Some of our partners |

Our brands & companies|

• Tailor-Made| Strategy, markets, ideas, content, sponsorship|

• Media Coat| Critical & crisis communication, image capital|

• Tenzing Partners| M&A, matchmaking|

• Other dedicated structures|

Carlo Schneider|

Carlo Schneider’s whole professional career has been dedicated to the media, communication and leisure industries|

Carlo has founded several companies in the last years| Currently, he’s a partner and/or managing director of different small advisory firms based in Luxembourg| Tailor-Made offers advisory services in strategy, idea design & marketing. Media Coat specializes in critical & crises communication|Ace Entertainment is offering tailor-made solutions for the entertainment industry in the American and European markets| He’s also managing director of the investment company BI-Invest | Finally, he’s the co-founder of Luxxclusive, a premium lifestyle social network|

Prior to becoming an entrepreneur, Carlo worked as a management consultant and project manager for an Big 5 consulting firm as well as financial analyst for an asset management company in Luxembourg, specialized in the local and international media companies| He started his career in journalism specialized in Economy, Finance and European affairs and still publishes features on a regular bases|

Carlo is a former member of the Board of the Luxembourg competition authorities (‘Conseil de la Concurrence’ , ‘Commission des pratiques commerciales restrictives’) as well as the author of a popular guide to business creation (‘Devenir indépendant au Luxembourg’)|

He also serves as an independent Manager in numerous boards of Luxembourg based funds and companies|

Carlo holds a master degree in Business law, is Certified European Financial Analyst (CEFA) and holds a degree in Marketing|

Carlo is am executive member in multiple organizations: Executive Club Luxembourg, Fédération des Jeunes Dirigeants, Cercle Marconi, ACL, ...|

Contact details|

Carlo Schneider|

16, rue des Primevères| L-2351 Luxembourg

carlo@schneider.lu

+352 691 60 10 30

skype| schneidercarlo