The Power of Referral Marketing on Social | Social Media Week 2015
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Matthew Osofisan CMO, The Humber Group/MobilottoGames.com @matthewelijaho
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Transcript of The Power of Referral Marketing on Social | Social Media Week 2015
Chief Marketing Officer The Humber Group/MobilottoGames.com@matthewelijaho
Experience:General ElectricReebok/Adidas InternationalSpendsetter MarketingDigitas/Publicis Groupe
Speaker:Matthew Osofisan
Highlights: Launched 2014 15,000 players Over 250,000 plays to date Winnings over N25M
#SMWLuckyNumbers
Referral Incentive One Sided – the sharer get’s something in return for
sharing
Two-sided – Both the sharer and their friend get rewarded
Content Giveaways
$20 Off Loyalty Points
Discounts Donations/Charity
Coupons Free Gifts