The Power of Images - Canva & BuzzSumo Webinar
27
IMAGES The power of
Transcript of The Power of Images - Canva & BuzzSumo Webinar
IMAGESThe power of
what we learned from analyzing 100 million posts
This is a regularquadrilateral, withfour equal sides andfour equal angles(90-degree anglesor right angles).
Graphic vs text
of informationtransmitted to thebrain is visual
How our bra ins process in format ion
the number of times fasterthe brain processes visualinformation over text
90%60,000x
Source: 3M Corporation
Ins tant understanding
Source: Visual Teaching Alliance
We can understand avisual scene in less than 1/10th of a second
Spectrum of in format ion re tent ion
Source: 3M Corporation
10% of what you hear
20% of what you read
of what yousee and hear80%
Key quest ions
What is the quantifiable impact of including an image in aFacebook post?
What is the optimal use of images/words in a blog post?
Does a large image Twitter card have greater impact than asummary and image?
What is the impact of implementing FB og:image?
You needDATAnot hunches and hippos.
Analysis
With image
No image
0 100 200 400
Interactions (shares/likes/comments)
100 million postsON FACEBOOK
372164
300
197 shareswith image
OG:imagesON FACEBOOK
61 sharesno image
OG:imagesEXAMPLE ON FACEBOOK
Average shares
Product
Gallery
Photo
Summary
Summary large image
Social media trafficON TWITTER
0.68
1.6
3.5
3.7
16.2
Social media trafficON TWITTER
The golden ratio
Words to images
Shares
OF IMAGES TO TEXT IN ARTICLES
0
40
80
120
160
0-25 25-50 50-75 75-100 100-125 125-150 150-175
Viral sharingBUZZSUMO ANALYSIS
D-Day Landing Sites Then And Now: 11 StrikingImages That Bring The Past And Present Together
PICTURES: Shocking Pictures Comparing USSchool Lunches to Other Countries Goes Viral
11 Pictures That Compare Life Today With HowIt Used To Be
Overpopulation, overconsumption - in pictures
665.1k 365 9.4k 810 836
TITLE OF ARTICLE FB LINKEDINTWITTER
469.6k 9 708 95 38
327.9k 68 691 197 105
302.1k 665 4.4k 2 2.3k
PINTEREST G+
huffingtonpost.co.uk
conservativetribune.com
idealistrevolution.org
theguardian.com
IngredientsOF THE PERFECT CONTENT FORMULA
images
curation
lists
Picture list postsKEY TO YOUR CONTENT STRATEGY
Tell a story Curate anoriginal list
Explaina concept Demonstrate
a process
Showcomparisons
Picture list postEXAMPLE 1
"This right here is acomet. We just landeda probe on one ofthose bad boys. Here’swhat one looks likecompared with LosAngeles."Shares: 2.5mm
Source: Buzzfeed
Picture list postEXAMPLE 2
"Indonesian surferDede Surinaya catchesa wave in a remote butgarbage-covered bayon Java, Indonesia, theworld’s mostpopulated island." Shares: 300,000
Source: The Guardian
Additional formatsSTORY POST
Use a series of images to create cumulative emotional impact. This "Last Words"
post makes no apology for delivering an emotional stomach punch.Shares: 260,000
Curator: Andrea Garcia-Vargas
Additional FormatsCOMPARISON POST
Pictures allow readers to instantly make visual comparisons. The Huffington Postuses merged photos to create an emotive image of D-Day landing sites.
Shares: 600,000
Photos: Reuters
Additional FormatsPROCESS POST
Pictures can deliver value in a 'how to' post, like in this one on how to dry nailpolish quickly. People love life hacks that help them do tasks quicker and better.
Shares: 670,000
Photos: WikiHow
Additional FormatsCURATION POST
Curation posts are great for showing you possibilities and options.They act as a form of virtual brainstorming board.
Photos: Glideware.com, media-cache-ec0.pinimg.com
How can you usepicture list posts?
What types of images work best in your industry?
How can you use images to tell a story?
What comparisons can you make with images?
What 'how to' posts will work with pictures?
What concepts can you explain through a series of images?
What curation of images are of value to your audience?
In t roducing Canva
Remember : Images are key to vira l i ty .
Thanks & FAQb u z z s u m o . c o m | @ s t e v e r a y s o nc a n v a . c o m | @ a n n a i s a b e l l e 9 2
