The power of hashtags with May King Tsang
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The power of #Hashtags 1
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Transcript of The power of hashtags with May King Tsang
The power of #Hashtags
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May King Tsang
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What is Twitter?
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Twitter is great for
Listening / Learning
Relationship Building
Help, Share, Collaborate
Proving you are a rockstar
Advertising / Promotion
PubliciTEA
MayKing $$$
77http://bit.ly/FacebookFatique
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Search Engine Optimisation
9http://www.mediabistro.com/alltwitter/files/2014/09/history-hashtag-social-marketing.jpg
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Hashtags are great for
Building Relationships
@journeyjottings
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Hashtags are great for
Brand Awareness # = $$$
#letsdolunch (Dominoe’s Pizza)
#satisfries (Burger King)
#awaazdo [lend your voice] (UNICEF India)
Humour / PersonaliTEA
Tweets containing hashtags receive around 55% more engagement – Buddy Media
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Hashtag = Bashtag
#McDStories
#IranElection
#Cairo
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Hashtag StraTEAgy: Live Chat
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Hashtag StraTEAgy: Live Tweeting
Live Tweeting = PubliciTEA ; VisibiliTEA ; CredibiliTEA
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Hashtag StraTEAgy: Live Tweeting
http://jacobaldridge.com/business/kpi-brand-accelerator-key-learnings/
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Hashtags: Best PracticesDo Don’t
Join the conversation using
hashtags or create your own
Use #generic #hashtags e.g.
#Obamacare / #ObamaDo use #hashtags on all Social Media platforms
#Don’t #spam #with #hashtags (apart from Instagram)
Target specific hashtags and get into
the conversation
Hijack #hashtags
(remember bashtags)Take part in #ThrowbackThursday #Like4Like #Favorite4Favorite
#RT4RT #TEAMFOLLOWBACK = many random followers
Play #FF Give meaning - #FF #FollowFriday
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Twitter Next Steps• Make Time• Always Listen• Your Personali-tea• Know your stuff• I Don’t Know What to Tweet About• Networking, Brand Awareness and Business• Get More Followers• Target Your Audience• Engage Your Audience• And Keep Going Ch 7: Your PersonaliTEA by May King Tsang
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Thank you / Questions
MayKingTea:
Queensland Business:
The Likeability Company:
May King Tsang:
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