Making Hashtags Talk
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Transcript of Making Hashtags Talk
Making Hashtags Talk
Introduction
#Too #many #hashtags #are #always #annoying.However, if used well, they can be a great social media tool.
#ixigo and #hashtags
ixigo uses hashtags to:● expand content reach● amplify brand ixigo● target the right audience
#ixigo and #hashtags
How ixigo is using hashtags to engage across platforms :
● Use of trending hashtags which relate to our business and product.
● Engages with fans/followers who are using niche hashtags: retweets, comment share their hashtagged posts/tweets.
● Use of descriptive branded/non-branded hashtags while posting some content.
#ixigo and #hashtags
Help users find content with hashtags!
Ex: #MothersDay, #horoscope, #Haridwar etc.
ixigo’s social media campaigns and the use of #hashtags
ixigo’s three campaigns/activities which created a lot of buzz around ixigo and demonstrated the use of hashtags in the best possible way are:
➢ #rewind2o13withixigo - On Facebook + web➢ #gomobilewithixigo - On Twitter➢ #ColoursOnTheGo - On Instagram
#rewind2013withixigo
Execution:➢ Intereting one liner teasers
were created to generate curiosity.
➢ Launched on 6th January.➢ Hashtag for social channels -
#rewind2013withixigo➢ Lasted for a week.➢ Everyday the eaderboard was
updated based on the review score.
➢ Daily and grand winners were announcced after a week of enthusiastic engagement.
#rewind2013withixigo
#rewind2013withixigo - leaderboard
contest teaser creative Contest leaderboard creative
#rewind2013withixigo - result
Number of people who participated 44
Total number of reviews 325
Total number of pictures 654
Number of places added 17
Increase in twitter followers 51
#gomobilewithixigo
Execution:● Contest marathon around ixigo’s
4 key mobile apps.
● Users to download the apps and answer questions based on the use cases of respective apps.
● Q&A session on Twitter with ixigo’s CTO.
#gomobilewithixigo - engagement
Engagement:
Showcased the apps which aim at easing the lives of the travellers.
Engaged Tech Savvy usersAppraising users with mobile security concerns.
#gomobilewithixigo - results
➢ Number 1 trending in India in 1 hour
➢ Over 216 participants, resulting in over 238 app downloads.
➢ 1800 + Tweets
Colours on the go - Instagram contest
Celebrating the beautiful festival of colours, Holi, and the love of photography.4 day contest - 'colours on the go', on instagram,
Mandates -Share pictures of all colourful places around.Tag @ixigodotcom and use #holi #ixigo as hashtags.
Colors on the go - Engagement
Colorful participation for 'Colors on the go'!
Shared contest entries (clicks) on Instagram/FB and Twitter to encourage more people to get inspired and participate.
Colors on the go - Results
Increase in Followers on Instagram 87
Photos of ixigo (tagged by others) 162
Use of ixigo hashtag. #ixigo 154
Conclusion
With these hashtag campaigns and the regularly used hashtag strategies, ixigo is able to achieve a lot in terms of:
➢ Audience reach and creating brand awareness➢ catching real-time trending topics➢ expanding the reach of its content updates➢ helping users find ixigo’s content on social. It is definitely a unique content
marketing tool.