THE POWER OF A BRAND

One of the few competitive advantages left.

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“People can copy what we do, but not

who we are.” Martin Daley, Head Of People, Virgin Blue

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Brand or Bland?It’s your call.

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It’s stage 1 of message development

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You register a business.

You build a BRAND.

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What is abrand

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A brand is an

emotional attachment

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Branding Models

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The Branded House

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Branding Model #1

The Power House

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Branding Model #2

The House Of Brands

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Branding Model #3

The downside of building a

brand

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The upside of building a

brand

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It’s what the top end of town does

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Healthy brands get noticed

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A healthy brand gets everyone singing from the same song book

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A healthy brandprovides meaning

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Your Brand 21

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A healthy brand is confident

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A healthy brand

saves you money

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A healthy brand

can make you money

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A healthy brand is stretchy

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A healthy brand connects

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A healthy brand provides a

competitive advantage

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Healthy brandsguarantee focus

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Healthy brandshave the

‘attractor factor’

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It’s all about creating anemotional attachment

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Building a brand is not about

bloody big budgets

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It’s about discipline

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TOUCH POINTSAny point, both tangible or intangible, where someone comes in to contact with your business.

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Touch Points

Stationary

Newsletter

Office Layout

Advertising

Presentations

Employment Criteria

E-Mail Signatures

Logo Design & Usage

Brochures

Direct Marketing

InvitationsMerchandise

Website

Phone Answering Internal Meetings

Client Entertainment

Your Busine

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Promotional DVDPress Releases

Reports

Programs

Signage Cards35

THE POWER OF A BRAND

One of the few competitive advantages left.

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Questions?

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