CONCEPT | DESIGN | BUILD

BRAND POWER WE MAKE BRANDS BETTER

Brand Coaching:

Branding / Re-positioning /Sustaining Success / New Launches / Aligning Brand

LATIHANUNTUKPEMBANGUNAN

BRANDPOWER Clients

CONTENTS:

TRADEMARKS

BRAND POWER

HOW TO BUILD BRANDS

BRANDPOWER Topic Covered

Build & Supervision

Build & Supervision

IKS / SME: Nilai jualan tahunan < RM25M & Pekerja sepenuh masa < 150

Establishment of Enterprises

# SMEs= 6,365,640.00 [96.5%]

LARGE : 0.8%

MEDIUM : 2.3%

SMALL : 18.2%

MICRO : 78.7%

1

2

3

4

TRADEMARKS what is

CAP DAGANGAN PATEN HAKCIPTA REKABENTUK

INDUSTRI

PETUNJUK

GEOGRAFI

HARTA INTELEK / INTELLECTUAL PROPERTY

PAKARPC

BRANDPOWER Intellectual Property

1 2 3 4

5 6 7 8

9 10 11 12

BRANDPOWER Draw Your Logo

1 2

3 4

5 6

[ DISTINCTIVENESS ]

[ STRENGTH OF TRADEMARKS ]

DESCRIPTIVE GEOGRAPHICAL PARTIALLY

DESCRIPTIVE

FOREIGN

LANGUAGE ARBITRARY INVENTED

Where Your Trademark Stands?

BRANDING Trademark Analysis

DESCRIPTIVE GEOGRAPHICAL PARTIALLY

DESCRIPTIVE

FOREIGN

LANGUAGE ARBITRARY INVENTED

Examples of Trademarks

1 2 3 4 5 6

BRANDPOWER Distinctiveness

[ DISTINCTIVENESS ]

[ STRENGTH OF TRADEMARKS ]

DESCRIPTIVE GEOGRAPHICAL PARTIALLY

DESCRIPTIVE

FOREIGN

LANGUAGE ARBITRARY INVENTED

1 2 3 4 5 6

BRANDPOWER Trademarks

BRAND POWER Harnessing

i.e” she/he doesn‟t need McDonalds, she just needs

fries- any fries for that matter

Some people said “ i don‟t

need a brand. I need a

product

just like a face without recognition Products without BRAND,

BRANDPOWER Product vs Brand

BRAND IDENTITY THE WAYS YOU WANT

THEY 2 PERCEIVED YOU

LOGO TAG

LINE

FB

SOUND COLOUR

What is Brand Identity?

BRAND IMAGE THE WAYS THAT THEY

PERCEIVED YOU

EMOTION REPUTATION

BELIEF IMPRESSION

FAME

...

What is Brand Image?

UNREALIZED

POTENTIAL

HEALTHY

BRAND

DYING BRAND VULNERABLE

LOW HIGH

HIG

H

LO

W

BRAND IMAGE

SALES

Relationship to Sale

BRAND IMAGE THE WAYS THAT THEY

PERCEIVED YOU

EMOTION RAPUTATION

BELIEF IMPRESSION

BRAND IDENTITY THE WAYS YOU WANT

THEY 2 PERCEIVED YOU

LOGO TAG

LINE

SOUND COLOUR

FEELING RUGGERD & OUTLAW

CONFIDENT & SUCCESS

RICH & FAMOUS

...

...

FAME

Product Brand Experience

BRANDPOWER Intellectual Property

RM10 RM50

STORE BRAND INTERNATIONAL BRAND

RM10 RM50

STORE BRAND INTERNATIONAL BRAND

RM10 RM50

STORE BRAND INTERNATIONAL BRAND

BRAND POWER how to:

The Secret Why Virgin BRAND is So Successful? 1. “ fun & adventurous” which offer

2. “great quality at great value” , it's people brand"

MARKET INDICATOR

Small Profit Stagnant Income Increase Sales Making Money

No Opinion Functional Emotionally Preception

Confuse Makes Sense Favourite Build Into Life

BRANDPOWER Brand Stages

INDIFFERENT LIKE LOVE FAN

01 02 03 04

Focus on Niche

Build Bigger

Follower & Connect

Emotionally

Emphasis on

Experience

Broden the

Audiance & Offering

YOUR IS YOUR NEXT STEP

JOURNEY TO 25 MILLION FB FANS IN EUROPE

We started our

journey to the #1

position with 8M

fans

NOVEMBER 2012

85-inch Ultra High

Definition TV

(UHDTV)

FEBRUARY 2013

We becom the #1

brand of Facebook

in Europe

APRIL 2013

Galaxy S4

APRIL 2013

Galaxy NX camera

and ATIV products

JUNE 2013

Galaxy Note 3 and

Gear

SEPTEMBER 2013 Reach 25M fans of

Facebook across

Europe

SEPTEMBER 2013

NOV DEC JAN FEB MAR APR MEI JUN JUL AUG SEP

8,000,000

17,000,000 Fans

25,000,000

Becomes No.1 Brand in Europe

BRANDPOWER Case Study

BRANDPOWER

Unique Proposition

What the

CONSUMER

Wants

What YOUR

BRANDS

Does Well

What Your

COMPETITOR

Does Well

A

B

C ?

A: HEBAT: Different / = Needs

Make it even bigger

B: LEMAH: Competitor =

Needs.

You will be crushed

?: RISIKO: Competitive Battle

Ground. Use emotion,

innovativeness and creativity

C: PEMERHATIAN: Beware

What the

CONSUMER

Wants

What YOUR

BRANDS

Does Well

What Your

COMPETITOR

Does Well

A

B

C ?

True Branding Is About Being Different, Not Saying Different Things

BRANDPOWER Unique Proposition

UNIQUENESS

High Quality, Long

Lasting,

And Durable

Comfortable Fitting

And Relaxing to Wear

Feelings Of Self-

Confidence

& Self-Assurance

FUNCTIONAL EXPERIENTAL SYMBOLIC

BENEFITS / FAEDAH

Blue Denim, Shrink-to-

Fit, Button-Fly,

& Small Red Pocket

Tag

Western, American,

Blue Collar, Strong,

Rugged, & Masculine

Appropriate For

Outdoor

Work & Casual Social

Situations

PRODUCT RELATED USER IMAGERY USAGE RELATED

ATTRIBUTES /CIRI-CIRI

LEVI’S 501

UNIQUENESS

BRANDPOWER Uniqueness

FUNCTIONAL EXPERIENTAL SYMBOLIC

BENEFITS / FAEDAH

PRODUCT RELATED USER IMAGERY USAGE RELATED

ATTRIBUTES /CIRI-CIRI

YOUR BRAND

UNIQUENESS

BRANDPOWER Uniqueness

Why Emotional Selling

IDEAS / PRODUCT = can be easily

duplicated by the competition,

eliminating long-term differentiation.

In Summary:

Your brand should make your

audiance FEEL a CERTAIN WAY

> so your job is to determine „ what is the

feeling that your audiance want to FEEL'

TRUST

I WANT TO BE

IN CONTROL

RESPECT

SAFE RELIABLE

I‟D LIKE TO BE

COMFORTABLE

COMFORT

RELEX

SAFE

I WANT TO BE

NOTICED

TRENDY POPULAR

PLAYFUL COLOURFUL

COOL

I‟D LIKE TO BE

ADVENTURES

UNCERTAINTY

INVOLVE

RUSH

I WANT TO FEEL

FREE

ALIVE

EASYGOING

PLAYFUL

I SEEK OUT

KNOWLEDGE

SMARTER

ACCEPTED

WISDOM

BRANDPOWER Identify Emotion

WHAT YOU WANT YOUR

CUSTOMER TO FEEL?

...................................

...................................

...................................

...................................

BRANDPOWER Identify Emotion

experience > embeded > unseperated

When Brand Become Great?

Which Stage Are YOU?

Is Your Brand Unique?

Stage = Sales (Profit)

Question & Answer

Sesi 1: Taklimat Khas 1. What Is Coaching

2. Coaching Program / Partial Coaching

3. Series: 6hours / months for 6 months

4. Support (FB+ WhatsApp =12.30-2.30)

5. Entreperneur Business Network – Branding Exercise

6. Coching and Becoming Mentor

7. Group And Communication – Smartphone and Social Media [ FREE TRAINING ]