The Power of Asking: The Simplest Way to Increase Revenue
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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Publishers and merchants are always trying to come up with ways to increase revenue. Surprisingly, an oft overlooked opportunity is to simply ASK. We will discuss real examples and strategies.
Transcript of The Power of Asking: The Simplest Way to Increase Revenue
The Power of AskingThe Simplest Way to Increase Revenue
Presented by:
Introductions
Joseph Hansen: CEO – Evolved Marketing
Introductions
Travis Hopkins: Merchant Relationship Manager – DBG Loyalty
Introductions
Travis Jacobson: Affiliate Manager – Blue Host
Introductions
Paul Schroader: President – PS Web Solutions
Let’s try an Experiment
We need 3 volunteers from the audience
Take a look at this $50 Bill
Each volunteer may ask ONE question
Ask and ye shall receive
What’s the worst that can happen?
So what if you’re told, “No”
Why don’t we ask?As kids, asking questions came easy:
“Can I get a piggy-back
ride?”
“Can we go to Disneyland?”
“Can I borrow the car?”
“Can we have a sleepover?”
“How about a kiss?”
Why don’t we ask? (cont.) As adults, we often hesitate to ask for things:
Pride
Asking makes us vulnerable
Fear of rejection
We don’t want to seem presumptuous
Why don’t we ask? (cont.)
“There is no weakness in asking. If we wait for someone to give us what we want, chances are we might never get it.”
Sometimes it seems as if we’re waiting for someone to notice that we “deserve” it.
-Leslie A. Knight, MD, FAAFP
Being rewarded for Asking
Being rewarded for Asking (cont.)
Big Screen TV or Socks and Underwear?
Fans Supporting Artists
$750 Commission Reversed
OR
Panel - Share Examples
What is the best example you can think of where someone was rewarded for simply ASKING?
Session Format
Open panel discussion
Merchant, Affiliate and Agency perspectives
Common Questions
MerchantAre we over/under-paying on Affiliate sales?
Are affiliates sales incremental?
Introducers, Influencers and Closers?
Do we understand our Success Metrics?
How does Affiliate compare to other Channels?
Common Questions (cont.)
AffiliateCan you offer Pay per call?
Do you have Lead gen options?
Can we get Exclusives?
What will it take for you to consider a higher payout?
What have you seen working for other affiliates?
Common Questions (cont.)
AgencyCan we run a contest?
Can we offer affiliate bonuses?
Can we get creative with coupons/discounts?
Is our program on par with or better than competitors’ programs?
Is the Affiliate Program more effective than other channels?
Common Questions (cont.)
EveryoneCommission Flexibility
Coupon Strategy
Trademark Bidding
Creative Options
Deep Linking
Data Feed
Cookie Duration
Q & A
If you don’t ask…
…you don’t get
…the answer is always no
…you’ll never know
ReferencesLeslie A. Knight:
http://www.practicelink.com/magazine/remarks/the-power-of-asking/
Amanda Palmer:
http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html
WestJet Christmas Miracle:
http://www.youtube.com/watch?v=zIEIvi2MuEk
Contact InfoJoseph Hansen: www.linkedin.com/in/josephhansen
Travis Hopkins: www.linkedin.com/in/seaturkey
Travis Jacobson: www.linkedin.com/pub/travis-jacobson/7/b7/54a
Paul Schroader: www.linkedin.com/in/paulschroader
