The Podcast Revolution

Increase Your Credibility and Sales Success

June 28, 2006 Linen Life Park Avenue

Sallie GoetschThe Author-izer

www.author-izer.com

Animal that moves about on two feet with wires trailing from its ears.

Ken Braly, SpeakerNet News

Bipod

What’s Driving the Audio Revolution?

• Low Cost of Entry• Broadband Access• Brain Connection• Portable Devices

You Don’t Need an iPod

But It’s Easy to Get One

Podcasting is Not…Streaming Audio

Podcasting is Not…Downloadable Audio

Podcasting Is…• A serialized, regularly updated,

subscription-based audio or video message delivered to a computer or audio file player. (Karen J. Bannan)

• The method of distributing multimediafiles, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. (Wikipedia)

Another Definition

Locating

Subscribing

Commenting

Shout-Outs and Frappr

Getting Talked About

Getting Interviewed

Logos and Intros

Contributing

Sponsoring

Resources

http://authorizer.fileslinger.com/Presentations/TLL