The Pitch

16-23 year olds Mainly females Band E- students either at college or university Into fashion, quirky and arty Urban life style Into other artists such as Ed sheeran, Ellie Goulding, Feist and Birdy Into brands such as Starbucks, Costa, Apple Shop in places such as Topshop, River island, Miss Selfridge and H and M Attend festivals over the summer like Glastonbury and V festival Spend their spare time with their friends, watching TV, listening to music and Shopping Spend their money on clothes, makeup and the latest gadgets Watch gossip girl

Target Audience Profile

Olympic opening ceremony countdown idea

Tea Party/vintage mise-en-scene-Alice in Wonderland-Great British Bake off

Lyrics on card idea

http://www.youtube.com/watch?v=vr3x_RRJdd4

Bob Dylan- Subterranean home sick blues

Andrew Garfield and Emma Stone raising awareness of charities.

All American Rejects- ‘Dirty Little secret’ video

Styling ideas and influences

THEORISTSWe will be following Goodwin’s theory in that there will be a relationship between the lyrics and the visuals. Such as we will be using actual numbers from doors, price tags for the numbers which are sang in the song. For the lyrics “open up the door” and “answer your phone”, we are going to use a door being opened and also show a vintage style phone. There will be a relationship with the music and the visuals too. As the music jumps, the images will too. It will go in time to the beat. Our music video will also be a mix of amplify and illustrate as it will have aspects of the a set of images to illustrate the meaning of the lyrics and genre and also meaning of the song is added to by the visuals. The music video will also demonstrate genre characteristics by having the typical style as other music videos of the same genre. We will do this by the clothing used in the music video, it will be vintage and stylish, such as Ellie Goulding in her music videos. In the genre there is a lot of guitar playing close ups, a lot of performance elements and narrative elements. We will be following a performance and narrative video by having parts of playing the guitar and a backing story.

We will also be creating a music video which will be relatively redundant as what happens in the video is what you would expect to get out of an indie/acoustic artist music video. You will see an acoustic guitar being played, this is redundant as you would expect to see this happen. However, there will be aspects of entropy as there will be a lot of jumping images to match the lyrics and beat of the song. This is not typical of the genre so this is entropic. In the genre you do not really expect a lot of jumping images to match the music videos, you would expect a narrative based performance which is quite slow. We will be recording in Ludlow, which will be quite redundant for the music video, as music videos in the same genre are filmed in quite urban places or rural towns and Ludlow follows the rural town.

REDUNDANCY AND ENTROPY

How to ensure that we stay safe Town centre:Traffic- beware of cars and buses and look both ways when crossing the roadSlipping/tripping on pavement- wear sensible footwearOvercrowding of people- don’t film on market day Castle grounds:Slipping/tripping on grass/path- wear sensible footwearWeather- check weather forecast, take coats etc. Ludlow Assembly Rooms:Fall down steps- go down them carefully, don’t carry too much when going down them Fall off stage- don’t go to near the edge of the stagePerformances may be on- check programmes to make sure there aren’t any performances on.