A field trip on advertising

Instructions

1. This field trip contains both sound and the fade effect.

2. Whenever you see a sound icon, click it to hear information.

3. Whenever you see a box with a category on it, click it and it will fade to give you information.

The Main Lobby

Correct

Incorrect

Incorrect

Facts and figures

Plain Folks

Bribery

The PEZ Wall

Identification

History (1920s-1960s)

History (1970s-2000s)

Giant Dispenser

Incorrect

Incorrect

Correct

Card Stacking

Bandwagon

Neither

PEZ Machines

Produces half a million candy tablets per day!

Over 1 billion PEZ are consumed annually.

PEZ Flavors

CherryChocolateColaGrapeLemonOrangePeppermintRaspberryStrawberryRaspberry-LemonStrawberry-VanillaSour WatermelonSour Green AppleSour Blue RaspberrySour PineappleSugar free LemonSugar free OrangeSugar free StrawberryChlorophyll Mint Coffee Flower Lime Menthol/Eucalyptus Yogurt

Advertisements

Incorrect

Correct

Incorrect

Comedy

Sex Appeal

Bribery

Advertisements

Correct

Correct

Incorrect

Testimonial

Bandwagon

Simple Solutions

Advertisements

Correct

Incorrect

Correct

Testimonial

Bandwagon

Snob Appeal

PEZ Vending Machines

PEZ Dispensers

Review

500,000How many PEZ tablets are made each day?

Bandwagon and testimonialWhich techniques did the

children’s advertisements use?

Cigarette smokingWhat was PEZ considered

an alternative for? Chocolate

What new PEZ flavor was introduced in 2008?

Facts and figuresWhat advertising technique

is used in the main lobby? Testimonial, snob appeal

What advertising techniques did the German PEZ ad use?

Works Used In Addition

1. http://www.pez.com/history/