The Outlook of Bluetooth Enabled · PDF file•Bluetooth Enabled Accessories...

The Outlook of Bluetooth Enabled Accessories

Agenda

• Bluetooth Ecosystem

• Market Forecast

• Bluetooth Enabled Accessories

− Bluetooth Audio

− 3D Glasses and Remote Controller

− Wearable Devices

• About Airoha Technology

Confidential by Airoha

Bluetooth Ecosystem

• Market Forecast


− Bluetooth Audio





Bluetooth Ecosystem

Legacy Device BLE Dual Mode BLE Single Mode

Bluetooth Ecosystem

Stand-alone (sensor) devices

Sports & fitness • Heart rate belt

• Foot pod

Automotive • Tyre pressure monitor

• Parking assistant

Home & entertainment • Remote control

• Home sensor

Mobile & office accessories • Mobile keyboard

• Identification systems

Healthcare • Blood pressure meter

• Glucose meter

Watch/wrist wearable device • Call remote mgmt

• Out of range alert

Dual-mode

host devices

Gaming

community

Weigh loss and

fitness coaching

Adventure

sports

team room

Tracking service

Car repair service

Elderly monitoring

service

Telehealth services

Web services


Market Forecast


− Bluetooth Audio





Worldwide Bluetooth Accessory Market Forecast

Source : ABI research June, 2013

0.0

100.0

200.0

300.0

400.0

500.0

600.0

700.0

800.0

2013 2014 2015 2016

M u

nit

Automotive

Smart Home

Health Care

4.0 PC Peripheral &Consumer

Sports and Fitness

3.0 Remote Controller

3.0 Game Controller

3D Glasses

3.0 PC Peripheral

Car Kit

Speaker

Headset


Summary of the Bluetooth Market – Forecast and Trend

• Bluetooth audio includes headset, speaker, and car kit is

the biggest market of Bluetooth accessory currently

• Bluetooth low energy related applications will be the

trend in the future

• HID related application includes PC peripheral and

remote controller will move to BLE eventually as well

• Wearable device and Internet of Things (IOT) are the key

boosters for the BLE market


• Market Forecast


Bluetooth Audio






Bluetooth Audio Market

• Bluetooth Headset

− The most mature application for

Bluetooth technology

− Relatively mature market and

gradually increase by the popularity

of smart phone and tablet

• Bluetooth Speaker

− Relatively new market for Bluetooth

audio

− Very popular in recent years and the

demand is still increasing

• Bluetooth Car Kit

− Stable market and higher spec

requirement


• Market Forecast


• Bluetooth Audio

3D Glasses and Remote Controller





Bluetooth Accessories for (Smart) TV

Sound Bar

Speaker Keyboard Remote Control

Game Pad

3D Glasses

A2DP

HID HID HID

3DSP

Bluetooth 3D Glasses

• Samsung, Sony, Sharp, TCL, and Hisense are the

major players

Why Bluetooth

• No limitation of line-of-sight

− Traditional IR 3DG might lose synchronization when

you walk away or turn your head

• Support two-way communication

− Able to report battery status

− Indication if it is successfully associated with 3DD

• Single protocol to prevent interoperability issues

• Competitive power consumption

− Less frequent synchronization with 3DD

Unlimited Number of Connections

Dual View Function

Content A Content B

• Two users are able to watch two different contents by the dual view

function

Bluetooth Smart Remote Controls

Key Features of Bluetooth Smart Remote

• Light keyboard function

• Touch pad support (mouse function)

• Gyro sensor integrated (air mouse function

• G-sensor integrated

• Voice Input for voice recognition function (Google voice

search, etc)

• Moving to the Bluetooth low energy technology

Bluetooth Remote Control Architecture

BT Module

I2C

GPIOs

Key Matrix

LEDs

Battery

Gyro,G-sensor

touch Pad

Bluetooth SoC

PCB Antenna

CrystalEEPROM

Voice Codec

I2S

• Voice function can be supported through I2S interface


• Market Forecast


• Bluetooth Audio

• 3D Glasses and Remote Controller

Wearable Devices



Wearable Bands Share and Forecast

• 1.6M smart bands were shipped in H2 2013

• Over 17M/23M/45M are forecast to ship in 2014/2015/2017

Smart Wrist Band


Fitbit Flex Jawbone Up Nike Fuelband

Bluetooth Enabled

Sleep Tracking

Alarm Function

Battery Life 5 days 10 days 1-4 days

iOS or Android Both Both iOS

Compatible Apps 27 10 3

Price $100 $130 $150

Pebble Smart Watch

• BT2.1 ( upgradable to BT4.0 )

• Only work when connecting to smart phone

• Call, message, Facebook, Twitter, Email, and Calendar synchronization and

notification

• Vibration support

• AVRCP support

• SDK for App development support

• MSRP $115 USD

Hwawei TalkBand B1

• Announced in MWC 2014

• The combination of BT headset and smart wristband

• NFC Support

• 1.4 inch OLED

• BT4.1 support

• MSRP : $99 EUR

Smart Watch Feature List

Feature

iOS/Android Sync

Time Display ( Stand alone and Sync with phone )

Message Notification in different languages (SMS, phone call,

Facebook, Twitter, email, caller name, etc )

Link Loss Alert

Voice Control

Touch Screen

Music Player

Make/Answer Phone call

Voice to Text

Voice Control

Accelerometer (Fitness Features)

Vibration

OTA/USB Firmware update

LCD, OLED, E-paper Display

NFC


• Market Forecast


• Bluetooth Audio

• 3D Glasses and Remote Controller

• Wearable Devices




Airoha Overview

• World-Class Communication Technologies

– Founded since 2001 with $14M paid-in capital

– Bluetooth, PA, FM, Tuner, and WiFi

– 180+ employees, 85% in R&D and 75% with MS

or PhD degrees

• Offices

– Hsinchu Science Park, Taiwan ( HQs/R&D )

– Taipei, Taiwan ( Sales/R&D )

– Shenzhen, China ( Sales/FAE )

– Shanghai, China (Sales/FAE)

• Diversified Customer Base

– Platform: Mobile phone, TV, STB

– Peripheral: Headset, Speaker, HID, 3DG, Remote,

and Gaming


Consumer Electronics PC Peripheral

Mobile Accessory Wearable Device

ABxxxx

AB1126 AB1128

AB1511 AB1521 AB1523

AB1510 AB1520 AB1522

AB1120J AB1126 AB1600

AB1107 AB1112 AB1601

AB1600 AB1601 AB1520

AB1510 AB1520 AB1522

AB1511 AB1521 AB1523

AB1126

Airoha Vision - Leading Bluetooth Device Solution Provider


Airoha Strategy and Growth Drivers

2012 2013 2014 2015~

Hig

h G

row

th M

ark

et

Bluetooth HID/Headsets

Bluetooth 3DG/Remote

BLE Wearable

Devices IOT Market

• System Feature

- Bluetooth V3.0 with EDR function

- External EEPROM and serial Flash support

- Tx Power : 6 dBm

- Rx Sensitivity : -92 dBm @ 1Mbps

• Interfaces - UART, I2C, SPI

- I2S ( AB1510 only )

- PCM

- Line Input

• Bluetooth Profile - HFP1.6

- A2DP v1.3

- AVRCP v1.5

- HSP v1.2

- SPP1.2

• PMU and Battery Charger - Li-ion battery charger integrated

- Support fast charging up to 400mA, and

over-discharging protection

- Integrate 1.8V switching regulator, 1.8/3V

LDO regulator

• Voice and Audio Functions − Noise Reduction and Echo Cancellation

− Multi-band EQ

− Compander Support

− Packet Loss Concealment

− Adaptive volume control

− Voice Prompt Support (English and

Chinese in ROM )

• Package - QFN 6x6 48 pin

AB1510/AB1511 Overview

AB1112 Overview • System Feature

- Bluetooth V3.0 with EDR function

- 288KB ROM and 24KB RAM

- External EEPROM support

- Tx Power : 4 dBm

- Rx Sensitivity : -89 dBm @ 1Mbps

- Ultra-Low Power Consumption ( for keyboard )

- 3 uA @ deep sleep mode

- 0.88 mA @ operation mode

- 0.1 mA @ stand-by mode

• Interfaces - UART

- I2C

- SPI ( Master and Slave )

- I2S ( Slave )

- 2 analog I/O

- 4 PWM modules for LED

• Bluetooth Profile - HID v1.1

- SPP v1.2

• Keyboard Feature - HW key scan support

- Maximum 8x18 key scan matrix

• PMU and Battery Charger - Li-ion battery charger integrated

- Support fast charging up to 400mA, and

over-discharging protection

- Integrate 1.8V Buck and 2.7V LDO

regulator

• Package - QFN 7x7 56 pin

AB1128 Overview

• System Feature

- Shutter control for 3D glasses

- Integrated 1.8V buck switching regulator

- Integrated 1.8V/3V LDO regulator

- Integrated 10V DC-DC converter for

shutter driver voltage

- Integrated four analog switch for shutter

driver

- Integrated Li-mode battery charger and

supports 400mA fast charging

- Embedded on-chip EEPROM

• Interfaces

- UART

- I2C

- SPI ( Master and Slave )

• Bluetooth Profile

- 3D sync v1.0


Your Virtual Wireless Team to Make Business REAL

The Outlook of Bluetooth Enabled · PDF file•Bluetooth Enabled Accessories...

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