DEFENSIVE DRIVERTHE

CS410 Red Team 2

Our Team Introduction

Tihomi Hristov(Project Lead)

Aimeelyn Dineros

(Web Master)

Andrew Will(Hardware)

Barbara Dixon(Finance)

John Marr(Software)

30 November 2009

www.cs.odu.edu/~410red

Allstate Insurance

AgentJeanne Adams

Domain Experts

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Presentation Overview

The Problem Current Process The Solution Market Analysis Risks And Benefits Project Organization Work Breakdown Structure Requirements and Budget Overview

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Poor driving habits are the leading cause of accidents in the United States

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External Contributing Factors

48%

19%

18%

10%

4.9%0.1%

Following Too CloseSpeedingErratic Lane ChangesImproper TurnImproper BackingLights Not On

Virginia DMV

Data Set: 36,000 Car Crashes in 2008 in Virginia

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Life Toll• Majority of new drivers are in the age group 15-20

• Drivers in the age group 15 -20 are more likely to speed.

National Highway Traffic Safety Administration

15-20

21-24

25-34

35-44

45-54

56-64

65-69

70+0

10

20

30

40

50

60

70

Drivers Involved in Fatal Crashes per 100,000 Licensed

Drivers (2008)

Age Group (Years)

Num

ber

of

Dri

vers

Number of driversNumber of drivers speeding

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Financial Toll

Auto Insurance $1,000 per year for each American on average [1]

Economic cost of speed related crashes: $40.4 billion a year [2]

(1) CNN

(2) National Highway Traffic Safety Administration

U.S. car accident cost:

$164.2 billion every year 1

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Current Driver’s License Process for Virginia Residents

PassWrittenDrivers

Test

Receive Permit

(min age = 15yrs 6 mos)

Complete Driving Course

Pass DMVRoad Test

Judge Issues

License

Receive License or Endorseme

nt

ObtainAuto

Insurance

Virginia DMV 30 November 2009

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Current Driver Improvement Clinic Process in Virginia

Issued Ticket

Convicted

of Offense

RequiredDriving Clinic

(pen & pencil)

Successfully

Complete Clinic

RetainAuto

Insurance and

License

Virginia Defensive Driving Clinic

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Process With Defensive Driver

PassWrittenDrivers

Test

Receive Permit

(min age = 15yrs 6 mos)

Complete Driving Course

Pass Road Test

JudgeIssues

License

Receive License or

Endorsement

ObtainAuto

Insurance

Install The

Defensive Driver Unit

Issued Ticket

Convicted

of Offense

RequiredDriving Clinic

Successfully Complete

Clinic

RetainAuto

Insurance and

License30 November 2009

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Introducing The Defensive Driver

Sensor data and external data comparison

Improper/unsafe behavior detection

Alert generation Visual alerts Audio alerts (optional)

Driving activity data collection Report generationImage Credit: dashdaq.com

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Make The Defensive Driver an integral part of the current driving syllabus Requiring a minimum number of

recorded safe driving hours Requiring minimum good driving

habit percentage Actively remind drivers of unsafe

driving habits Insurance companies to make the

Defensive Driver a requirement to lower rates 30 November 2009

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Major Functional Component Diagram

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Vehicle Integration

OBD-II (On-Board Diagnostics) Interface Data and power provider

Compatible with Vehicles Manufactured After 1996

ECU (Engine Control Unit) Parameters[1]

Rate of speed Brake utilization Seat belt usage

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(1) SAE Society of Automotive EngineersJ1979

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External Factor Touchpoints

External Factors Solution Feature

Seat Belt Measure if/when the driver wears the seat belt

Obtain posted speed limits

Determine if speeding

Obtain stop-sign locations

Determine if vehicle completely stops

Following too closely Records excessive braking patterns above a certain speed limitq

Erratic Lane Changes Uses accelerometer to note lane changes

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Device Process Flow

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Defensive Driver

Internal Speed and Stop SignsDatabase

GPS Satellites

Real-time Driving Data

Violation Detected

Proper Techniques Reinforced

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Speed Limit Monitoring Logic

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Stop Sign Monitoring Logic

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Following Too Closely Logic

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Erratic Lane Changes Logic

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Memory card in PC

Load driving report software

Update PC databases

Update/clear memory card

databases

Generate driving report

Save driving report

PC-based Software Process Flow

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The Defensive Driver Software

Operating System – Linux Open Source Microkernel

Graphics design OpenVGA, OpenGL

Database Internal

Open speed limit and signs database [1]

VDOT speed limit and signs database External

MySQL profiling database

Real-time data monitoring algorithm Profiling software algorithms GPS mapping software

(1) Open Speed Limit Database30 November 2009

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Database Design

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In-Car Welcome Screen

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New Driver Screen

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Speeding Alert

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Stop Sign Alert

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PC Welcome Screen

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PC GUI

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Driver Report

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Customers

Primary Driver Education

Public schools Private lessons Improvement clinics

Secondary Insurance companies Parents School bus drivers Taxi drivers Tractor trailer drivers DMV

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Revenue620

640

660

680

700

720

740

20052006200720082009

Private Driving Schools Revenues

$ Millions

(1) IBIS Driving Schools Industry Report

[1]

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Driving Schools Revenues

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US Revenues0.00

50.00

100.00

150.00

200.00

250.00

20052006200720082009

Auto Insurance Revenues

$ Billions

(1) IBIS Auto Insurance Report(2) Automotix

[1]

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State of Virginia: 466,557 insurance policies written on passenger vehicles in 2008 with an average cost of $698 for a total of $325 million.

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Current Competition

Competitors Speed Limit Monitoring

Safe Distance

Monitoring

Seat Belt Reminder

Stop Sign Monitoring

Lane Changes

Turn Signal

Collection

Analyzing Driving Habits

Real-time Availability

Driving Simulator

Maximum Speed

Refinforcement

Speed Demon X     X    

Tracking Key by RMT X          

DriveCam X X        

The Safe Driving Monitor

X X        

MyKey     X     X

Virtual Driver Interactive

        X  

Drive Safety         X  

Drive Square         X  

The Defensive Driver

X X X X X X X X X X

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Privacy Issues

Who owns information collected by Defensive Driver?

When a court order is required to collect data from internal devices?

Do drivers need to be informed if they have their information recorded?

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Consumer Affairs

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User Probability

Expected High Moderate

Low Not Likely

Impact

Extreme U3, T3, L1

U2, F1 T1

High E1 T2, F2

Moderate U1

Low

Negligible

Risk Analysis

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Risk PlanningProblem Mitigation

Database not accurate Create a self-maintained database for small regional areas and utilize a gradual marketing approach

Government fails to mandate product use

Continue to target driving schools for basic drivers and additionally taxi and tractor trailer programs

Possible Distraction Test multiple methods of alerts

Users bypass the system Use a fingerprint reader

User may not want to use the system

User may not have a choice depending on the course structure

OBD II may be replaced by a new standard

Releasing a new version of Defensive Driver with the new capabilities offered by the latest standard

Driving standards and rules may change

Software updates may be offered to comply with new standards

Software may not work on future platforms

Software updates may be offered to comply with new systems

Market base unable to afford the system

Search for possible grants that the product may apply towards

Competition Learn from their mistakes/Prove that our product works better

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Resources, Staffing and Budgets

DEFENSIVE DRIVERTHE

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Phase 2 Organization

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Work Breakdown Structure

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Software Milestones

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Software Deliverables

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Hardware Milestones/Deliverables

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Phase 2 Staffing Requirements

TitleNumber

of Personnel

SalaryHourly Rate*

# Hours

Total

Project Manager 1 $ 89,000.00 $ 42.79

2024 $ 86,603.85

Software Engineer 2 $ 74,000.00 $ 35.58

808 $ 28,746.15

Hardware Engineer 2 $ 82,000.00 $ 39.42

216 $ 8,515.38

Financial Director 1 $ 65,000.00 $ 31.25

716 $ 22,375.00

Marketing Director 1 $ 46,000.00 $ 22.12

80 $ 1,769.23

Documentation Specialist

1 $ 36,000.00 $ 17.31

312 $ 5,400.00

HR Manager 1 $ 57,000.00 $ 27.40

400 $ 10,961.54

Technical Director 1 $ 68,000.00 $ 32.69

1012 $ 33,084.62

Software/Hardware Tester

1 $ 72,000.00 $ 34.62

352 $ 12,184.62

Webmaster 1 $ 45,000.00 $ 21.63

956 $ 20,682.69

Database Administrator

1 $ 80,000.00 $ 38.46

1536 $ 59,076.92

Total Cost $ 289,400.00

40% Overhead $ 115,760.00

Total Phase 2 Staffing Requirement $ 405,160.00

30 November 2009*Based on 2080 hours/year.

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Phase 2H/W Requirements

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Description Quantity Cost Per Unit Total Cost

Processor Board 1500 $ 30.00 $ 45,000.00 GPS Receiver 1500 $ 10.00 $ 15,000.00

ODB-II Interface Chip 1500 $ 10.00 $ 15,000.00 LCD Touch Screen Display 1500 $ 70.00 $ 105,000.00

Fingerprint Reader 1500 $ 5.00 $ 7,500.00 Accelerometer 1500 $ 5.00 $ 7,500.00

Production 1500 $ 10.00 $ 15,000.00 Material (paper, box, etc.) 1500 $ 5.00 $ 7,500.00

Assembly and Manufacturing 1500

$ 10.00 $ 15,000.00 Testing 100 $ 15.00 $ 1,500.00

Workstations 13 $ 500.00 $ 6,500.00 Hardware Labs 1 $ 5,000.00 $ 5,000.00

TOTAL H/W COST $155.00 $245,500.00

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Budget Overview

StaffingHardware

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Phase Staffing Hardware

Total

Phase 2 $405,160.00

$245,500.00

$650,660.00

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Break-Even Analysis

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Return on Investment

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Driving Schools will be able to: Provide a more efficient, interactive

reinforcement of good driving techniques Automatically track student performance Generate reports on individual drivers Increase Revenues

Students/Drivers will be able to: Identify bad driving habits Reinforce good driving habits Decrease insurance rates Reduce number of traffic accidents

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References

http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF National Highway Traffic Safety Administration

http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF National Highway Traffic Safety Administration

http://money.cnn.com/2008/03/05/news/economy/AAA_study/ CNN

http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp Virginia DMV

http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp Virginia DMV

http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp Virginia DMV

http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp Virginia DMV

http://dashdaq.com DashDAQ

http://www.abika.com/Reports/driving_moving_violations.htm Driving and Moving Violations

http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873 ITFacts

http://www.prb.org/pdf07/07WPDS_Eng.pdf Population Reference Bureau

http://eetimes.eu/showArticle.jhtml?articleID=207603212 DriveCam indentifies risky driving, by R. Coling Johnson, EETimes Europe

http://blogs.zdnet.com/ITFacts/?p=11523 Portable GPS navigation market statistics, by ZDNet

http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html Consumer Affairs

www.dmv.state.va.us Virginia DMV

http://www.virginiadefensivedrivingclinic.com/register/index.php Virginia Defensive Driving Clinic

http://www.dmv.state.va.us/webdoc/safety/crash_data/total/pdf/driver_action.pdf Virginia DMV

http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF NHTSA

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Questions ?

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