T H E O N L Y 3 S T A T S Y O U N E E D

T O M A K E A C A S E F O R D I G I T A L A U D I O

We’ve found that the best way to make a case for an idea

is with data. No one can argue science, right? When it

comes to advertising, stats are especially effective for

getting consensus on a media plan.

As the long-time leader in delivering audio content and

advertising, we’ve compiled the ONLY three stats you’ll

need to advocate for more audio in your next campaign.

G E T O U T Y O U R P R I N T E R S .

W R I T E T H E S E D O W N .

K E E P T H E M H A N D Y .

People Listen to 4 HOURS of Audio Per Day

This is ¼ of

our awake lives,

assuming we get

8 hours of sleep.

Source: Edison Research, Share of Ear Study, Q3 2016

The percentage of the U.S. 12+ population that listens to internet radio each

week reached 50% in 2016. The streaming growth spurt began in earnest in

2008, when Pandora became available on iPhones and later on Android phones.

In 2016, streaming became a weekly habit for 50% of Americans— nearly triple growth since 2010.

% of 12+ Persons who Listened to Internet Radio in Last Week

2008 20102009 20122011 2013 201620152014

50%44%36%33%29%22%17%17%13%

2000 2001 2002 2003 2004 2005 2006 2007

12%12%8%8%8%6%5%2%

136 M ESTIMATED

Source: Edison Research, Infinite Dial Study, 2016

Young millennials (18-24) are the first demo to spend as much time with digital audio as AM/FM radio

Source: Edison Research, Share of Ear Study, Q4 2015

STREAMING

AM/FM RADIO20

15

28.2%

28.6%

STREAMING

AM/FM RADIO20

14

15.9%

40.2%

D O W N L O A D

Y O U R F R E E C O P Y

O F P A N D O R A ’ S 2 0 1 7

Definitive Guide To AudioA T P D O R A . C O / G U I D E T O A U D I O

A comprehensive report on everything you

need to know about broadcast, streaming,

podcasts and more.