Marketing Automation Stats You Need to Know
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Marketing Automation Stats You Need to Know simantel.com
Transcript of Marketing Automation Stats You Need to Know
Marketing Automation Stats You Need to Knowsimantel.com
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WTF is Marketing Automation Anyway?(even the savviest marketers are asking about the latest buzz word)“
“?
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The Simple Definition in 4 Bullets:
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Automating any online marketing effort
The Simple Definition in 4 Bullets:
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Automating any online marketing effort
Customizing efforts based on behavior
The Simple Definition in 4 Bullets:
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Building relationships with an online audience
Automating any online marketing effort
Customizing efforts based on behavior
The Simple Definition in 4 Bullets:
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Building relationships with an online audience
Automating any online marketing effort
Customizing efforts based on behavior
Driving and nurturing sales leads
The Simple Definition in 4 Bullets:
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Nurtured Leads vs. Non-nurtured Leads
– DemandGen Report – Calculating the Real ROI from Lead Nurturing (2014)
20%increase in sales
opportunities
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?Thinking about starting a Marketing Automation campaign?
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Well, you’re not alone…
SIMANTEL 2016– SiriusDecisions“B-to-B Marketing Automation Study” (2014)
11 timesThere are nearly
using Marketing Automation today than in early 2011
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But…
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85% of B2B marketers feel they’re not using their Marketing Automation platform to its full potential.
– SiriusDecisions “Increasing Adoption of Marketing Automation Platforms (2014)
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Although, the adoption of Marketing Automation continues to grow.
SIMANTEL 2016– Conductor 182 Marketing Executives Reveal Their 2015 Success Tactic (2015)
65% of marketing executives plan to spend more money on marketing technology in 2016, than the previous year.
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Don’t have the time to strategize? We can help.
SIMANTEL 2016– Ascend2 “Marketing Automation Trends Survey” (2016)
Onlyof companies performing
Marketing Automation strategy and planning, do so in-house
37%
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But you need to hurry.
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-Abby Bell, Director of Marketing Automation at Simantel
Because of companies like Oracle and their commitment
to furthering the industry, the rate of expansion will be like
nothing we’ve ever seen before. If you’re not already
doing Marketing Automation, you’re behind.
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(followed closely by lead nurturing)
– Regalix “The State of Marketing Automation” (2014)
The number one Marketing Automation strategy is
EMAIL MARKETING
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But there’s a lot of work to do first.Simantel can get you started.
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And the best part is…
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We are Oracle certified!
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Want to learn more?
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Connect with us.simantel.com
