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15 Marketing Automation Stats That Have Marked 2013

44% of B2B buyers do not know

what marketing automation is.BuyerZone

25% of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.

Pardot

Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years.

Focus Research

75% of companies using marketing automation see ROI within 12 months, 44% within 6 months.

Focus Research

Marketing automation provides 70% shorter sales cycles & 54% improvement in sales quota achievement.

Bulldog Solutions

Companies automating lead generation see 10% more revenue within 6-9 months.

Gartner Research

Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts.

Jupiter Research

Marketing automation platform users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users.

Aberdeen Group

B2B buyers using marketing automation find themselves being more satisfied with the quality and quantity of the leads they receive.

BuyerZone

Sales agents spend 22% more time selling when marketing automation is deployed.

Marketo

Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

Nucleus Research

Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.

The Annuitas Group

Marketing automation allows 3 times more leads passed to sales after one month.

Marketo

Marketing automation reduces ignored leads from 80% to 25%.

Bulldog Solutions

Companies that deploy lead nurturing through marketing automation generate 50% more SQLs at 33% lower cost.

Forrester Research

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