The Nigerian Digital Landscape - Nov 2014
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THE NIGERIAN DIGITAL LANDSCAPE - November 2014
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An overview of the Nigerian Digital Landscape. Contains data on the number of Nigerians accessing the internet; the percentage accessing by phone & desktop; the phone most used to access the internet and the top Nigerian brands on Facebook & Twitter.
Transcript of The Nigerian Digital Landscape - Nov 2014
THE NIGERIAN DIGITAL LANDSCAPE
- November 2014
22
INTERNET ACCESS STATS
33
44
Mobile is still the main means of accessing the internet.
Desktop vs. Mobile access
SOURCE: STATCOUNTER.COM
55
Mobile Data
Operator Sep'14
Connected Lines
Mobile (GSM) 179,973,274
Mobile (CDMA) 3,812,184
Fixed
Wired/Wireless 362,962
Total 184,148,420
Active Lines
Mobile (GSM) 131,910,228
Mobile (CDMA) 2,406,382
Fixed
Wired/Wireless 190,719
Total 134,507,329
1Teledensity 96
74.5% penetration of
the total
population
66
DEVICE STATS
77
SOURCE: STATCOUNTER.COM
Top 10 Mobile Vendors in Nigeria
88
Internet access on mobile*
Source: InMobi Network
* Data for all mobile Adnetworks is not available but we are assuming InMobi data is representative across all networks
99
Most popular handsets for accessing internet*
Nokia C3-00
Nokia 6280
Nokia X2-01
Nokia C1-01Nokia Asha
1 2 3
4 5
*Source: Inmobi Network
1010
TRAFFIC STATS
1111
Internet stats (Nov)
SOURCE: ALEXA.COM
Top 10 ranking websites
from Nigeria
1 Google.com.ng
2 Google
3 Facebook
4 Yahoo
5 YouTube
6 Blogspot.com
7 Twitter
8 Nairaland
9 Ask.com
10 Wikipedia
1212
SOCIAL MEDIA
1313
1414
Facebook stats (Nigeria)
SOURCE: FACEBOOK
8,800,000 4,600,000
1515
Facebook - Top Ten Nigerian Brands (Oct‘14)
• Bespoke research carried out Playhouse Communication Ltd
• Rating is based on the number of ‘Likes’ a brand has.
• The figures are correct as of the date we checked the page.
SEP OCT FACEBOOK NO OF LIKES
1 1 NAIJ.COM 2 615 401
2 2 INFORMATION NIGERIA 2 178 347
3 3 GTBANK 2 277 541
4 4 MTN 2 119 894
5 5 SAHARA REPORTERS 1 301 571
6 6 NATURES GENTLE TOUCH 1 242 377
7 7 AIRTEL NIGERIA 1 185 164
8 8 VANGUARD 1 146 283
9 9 KONGA 1 139 499
10 10 NOKIA NIGERIA 1 004 854
1616
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How Africa Tweets*
› Johannesburg is the most active city in Africa, with 344,215 geo-located tweets during Q4 2013, followed by Ekurhuleni (264,172) and Cairo (227,509). Durban (163,019) and Alexandria (159,534) make up the remainder of the top five most active cities.
› Nairobi is the most active city in East Africa and the sixth most active on the continent, with 123,078 geo-located tweets in Q4 2013.
› Accra is the most active city in West Africa and the eighth most active on the continent, with 78,575 geo-located tweets in Q4 2013.
› English, French and Arabic are the most common languages on Twitter in Africa, accounting for 75.5% of the total tweets analysed.
› Tuesdays and Fridays are the most active tweeting days on the continent. Twitter activity rises steadily through the afternoon and evening, with peak volumes around 10pm.
SOURCE: PORTLAND COMMUNICATIONS
1818
Twitter - Top Ten Nigerian Brands (Oct‘14)
• Rating is based on the number of ‘Followers’ a brand has.
• We have looked solely at the official Nigerian page of the brands.
• The figures are correct as of the date we checked the page.
SEP OCT TWITTER NO OF FOLLOWERS
1 1 NIGERIA NEWSDESK 623 313
2 2 CHANNELS TV 590 552
3 3 PUNCH 507 253
4 4 VANGUARD 471 505
5 5 BEAT FM 398 483
6 6 SAHARA REPORTERS 366 918
7 7 MTN 332 510
8 8 COOL FM 289 598
9 9 GUARDIAN 244 520
10 10 THISDAY LIVE 189 932
