Nigerian Digital Landscape March 2012
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THE NIGERIAN DIGITAL LANDSCAPE February 2012
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Transcript of Nigerian Digital Landscape March 2012
THE NIGERIAN DIGITAL LANDSCAPE
February 2012
Flow
› Internet Access stats
› Device stats
› Traffic stats
› Search Info
› Social Media
INTERNET ACCESS STATS
IN 2000, NIGERIA HAD JUST OVER 200,000 INTERNET USERS
IN 2008, THE NUMBER HAD GONE UP TO 10 MILLION
BY 2010, THE NUMBER WAS 43,982,200
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
2000 2008 2010
200,000
10,000,000
43,982,200
NUMBER OF NIGERIANS ACCESSING THE INTERNET
Mobile Internet penetration is higher than Desktop.
Desktop vs. Mobile Penetration
SOURCE: STATCOUNTER.COM
Mobile Data
Operator Jan '11
Connected Lines
Mobile (GSM) 109,822,964
Mobile (CDMA) 12,687,645
Fixed Wired/Wireless 2,290,409
Total 124,801,018
Active Lines
Mobile (GSM) 90,566,238
Mobile (CDMA) 4,601,070
Fixed Wired/Wireless 719,406
Total 95,886,714
Installed Capacity
Mobile (GSM) 147,004,674
Mobile (CDMA) 17,232,725
Fixed Wired/Wireless 9,394,042
Total 173,631,441
1Teledensity 68.49
60% penetration
DEVICE STATS
Top 5 Browsers
SOURCE: STATCOUNTER.COM
Top 10 Mobile Vendors in Nigeria
SOURCE: STATCOUNTER.COM
Mobile Browser
SOURCE: STATCOUNTER.COM
* SOURCE: InMobi Network
Internet access via mobile*
This data is taken from one mobile Ad Network. The assumption is that it is reflective of the overall market.
Mot popular handsets for accessing
internet*
Nokia 2600c: price – N8,500 Nokia 2626: price – N7,500
Nokia 3110c: price – N14,200 Nokia C1-01: price - N7,600 Nokia X2 – 02:
price - N15,000
1 2 3
4 5
* SOURCE: InMobi Network
TRAFFIC STATS
Top sites from Nigeria
Ranking websites
1. Facebook
2. Google Nigeria
3. Google
4. Yahoo
5. YouTube
6. Blogspot.com
7. Vanguard
8. Twitter
9. Wikipedia
10. LinkedIn
Ranking websites
11. Nairaland
12. Mywebsearch.com
13. Jobberman
14. Blogger.com
15. Windows Live
16. GTBank
17. Babylon
18. Punch
19. Vconnect
20. Goal.com
SOURCE: ALEXA.COM
DATA/ RESEARCH ON WHAT NIGERIANS ARE
DOING ONLINE IS NOT CURRENTLY AVAILABLE.
HOWEVER BASED ON THE SIMILARITIES
BETWEEN THE TOP SITES FROM NIGERIA
COMPARED TO OTHER COUNTRIES, WE CAN
ASSUME THAT USAGE HABITS IN NIGERIA WILL
BE SIMILAR TO THOSE IN OTHER COUNTRIES.
How does that compare with other
countries?
NIGERIA UK USA India
1 Facebook Google UK Google Google India
2 Google Nigeria Facebook Facebook Google
3 Google Google YouTube Facebook
4 Yahoo YouTube Yahoo! YouTube
5 YouTube BBC Online Amazon.com Yahoo!
6 Blogspot eBay UK Wikipedia Blogspot.in
7 Vanguard Yahoo! eBay Wikipedia
8 Twitter Wikipedia Twitter LinkedIn
9 Wikipedia Windows Live Craigslist.org Google User Content
10 LinkedIn Amazon.co.uk LinkedIn India Times
SEARCH INFO
Top Search Engines in Nigeria
Top Mobile Search Engines in Nigeria
Top Google Searches from Nigeria (2011)
SOCIAL MEDIA
Facebook stats (Nigeria)
Top Ten Nigerian Brands (Feb ‘12)
BRANDS NO OF LIKES
1 MTN NIGERIA 480,337
2 BEAT FM 367,848
3 VANGUARD 233,517
4 COOL FM 218,458
5 GT BANK 233,517
6 DAILY TRUST 150,620
7 ALWAYS 133,193
8 SPRITE 100,443
9 MTV BASE NIGERIA 97,462
10 STAR NIGERIA 95,959
• Rating is based on the number of ‘Likes’ a brand has.
• We have looked solely at the official Nigerian page of the brands.
• The figures we have here are correct as of the date we checked the page!
How Africa Tweets*
› South Africa is the continent’s most active country by volume of geo-located Tweets (5,030,226 during Q4 2011); next most active is Kenya (2,476,800). Nigeria (1,646,212), Egypt (1,214,062) and Morocco (745,620) make up the remainder of the top five most active countries.
› 57% of Tweets from Africa are sent from mobile devices.
› 60% of Africa’s most active Tweeters are aged 20-29.
› Twitter in Africa is widely used for social conversation, with 81% of those polled saying that they mainly used it for communicating with friends.
› Twitter is becoming an important source of information in Africa. 68% of those polled said that they use Twitter to monitor news. 22% use it to search for employment opportunities.
SOURCE: PORTLAND COMMUNICATIONS
Top Ten Nigerian Brands (Feb ‘12)
BRANDS NO OF FOLLOWERS
1 MTN 115,025
2 CHANNELS TV 75,168
3 VANGUARD NEWS PAPER 70,339
4 BEAT FM 54,908
5 SAHARA REPORTERS 51,897
6 PUNCH 51,852
7 BELLANAIJA 30,744
8 COOL FM 26,311
9 THISDAY LIVE 26,254
10 GUARDIAN 25,146
• Rating is based on the number of ‘Followers’ a brand has.
• We have looked solely at the official Nigerian page of the brands.
• The figures we have here are correct as of the date we checked the page!
Playhouse Communication Ltd is a digital agency based in Lagos, Nigeria.
We offer a range of services from research & strategy through to creative, media and social media development & management.
To find out more:
Web : www.playhousecomm.com Facebook: www.facebook.com/playhousecomm
Twitter: www.twitter.com/playhousecomm Email: [email protected]
