BrightMove Recruiting Software Social Media Recruiting Guide
The next frontier in social recruiting - Craig Fisher, CEO, TalentNet
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Transcript of The next frontier in social recruiting - Craig Fisher, CEO, TalentNet
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IN SOCIAL RECRUITING TOP TIPS YOU CAN’T LIVE WITHOUT
Craig Fisher
Vice President of Strategy, fisher VISTA
CEO TalentNet, LLC
Twitter @Fishdogs
214.394.0909
The next frontier
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RECRUITER BRANDING CONTENT MARKETING MOBILE READY FACEBOOK SMART
Trends!!!!
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EVERY PERSON IS A BRAND AMBASSADOR
Recruitment is social and personal
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EVERY PERSON HAS A PHONE
Communication is helpful and mobile
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Know
Like
Trust
PEOPLE DO BUSINESS WITH PEOPLE THEY
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SOCIAL MEDIA IS SOCIAL (PERSONAL)
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NEED TO BE A GREAT RESOURCE
Professional:
• Career Tips
• Business Tips
• Management
• Industry
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Product
• Support
• Culture
BE CREDIBLE AND HELPFUL!
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78% of CMOs think
that custom
content is the
future of
marketing
50% Nearly 50% of
companies now
have content
marketing
strategies
3/5 Of the largest U.S. recruiting teams share 3rd party content on their
Linkedin company page
Gives = 3rd party content
that is helpful to your
audience and that they
can share with their
networks.
Gives also = personal
stories that help people
get to know you
Asks = Look at our white
paper, survey, job
opening, webinar
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DON’T BE A JOB SPAMMER
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Look legit
Be personal
Post helpful content
Have a mobile friendly career site
Share your company’s culture
Get your employees to help
Don’t send meaningless autoresponses
ACTION STEPS
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MOBILE RECRUITMENT
Need – Mobile Friendly Web Site
• Re-design your current career site to be mobile friendly and / or responsive
• Wordpress
• Squarespace
• Custom HTML 5
• $5,000 to $25,000
• Use an overlay tool like Loop to add mobile functionality to your existing site
• Non Recruiting-Specific Options: Mobify, Mofuse, MobiSiteGalore Wirenode.
• Your own mobile app
• $15,000 to $25,000
Don’t need
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Facebook Graph Search is the most
Powerful search engine of any social media
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Facebook graph search
For mobile is coming
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Simplewash helps you clean up your Facebook profile
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IT DOESN’T HAVE TO BE HARD
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THE COOLEST TOOL IS YOU!
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THANK YOU! (YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHER STRATEGIST SPEAKER TRAINER
Twitter @Fishdogs
214.394.0909