Technology & Trends - Need to Know Vs Time Wasters- Craig Fisher, CEO TalentNet
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Transcript of Technology & Trends - Need to Know Vs Time Wasters- Craig Fisher, CEO TalentNet
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AND TECHNOLOGY NEED TO KNOW VS. TIME WASTERS
Craig Fisher
Vice President of Strategy, fisher VISTA
CEO TalentNet, LLC
Twitter @Fishdogs
214.394.0909
Trends!!!!
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RECRUITER BRANDING CONTENT MARKETING
Trends!!!!
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EVERY PERSON IS A BRAND AMBASSADOR
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RECRUITING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT
Talent attraction should be attractive Don’t be a job spammer Do share great content and tell a good story online
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• According to Facebook, photos and videos posted to Facebook create anywhere from 100% – 180% more engagement than the average post.
• Facebook now demotes edgerank for Page Status Updates with no visuals attached
SHARING CONTENT = MORE ENGAGEMENT
180%
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NEED TO BE A GREAT RESOURCE
Professional:
• Career Tips
• Business Tips
• Management
• Industry
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Product
• Support
• Culture
BE CREDIBLE AND HELPFUL!
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DON’T BE A JOB SPAMMER
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PASSIVE CANDIDATES CANDIDATE COMMUNITIES
Time Wasters
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WHO’S PASSIVE? CONNECTION CONVERSION
Passive talent is perceived to be superior. But why? And how do you find and approach them?
If a candidate was passive yesterday but thinks about looking around today does that make him a lesser prospect?
PASSIVE CANDIDATE = OXYMORON
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PASSIVE APPROACH: TACTICS
1. Use “down time conversations” to build
rapport
2. Like, share, support
3. Post helpful resources
4. Be brief
5.Don’t expect a response
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Candidate
communities are only
communities if there
is engagement.
Otherwise they are
just a list
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COOL TOOLS TO MAKE IT EASY
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Connectifier
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appRTC.appspot.com
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LiveBoard
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Recruitem is a simple
way to build boolean
searches for
Stackoverflow, Google+
and GitHub
Recruitem
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http://www.intel-sw.com/blog/recruiter-tools/
Intelligence Alerts
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Yesware
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Mention Map
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Cogmap – an organization chart wiki
that let’s you see, edit, and create organization charts for companies on-line
CogMap
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Pipl is the most comprehensive
people search on the web
Pipl dives into the deep web to
bring you results you won't find
in any other search engine
then it use a a powerful identity
resolution engine to link those
seemingly disparate results into
a set of meaningful profiles so
you can easily find the person
you are looking for.
pipl
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Emails4Corporations.com - the best free resource to help you get in touch directly with company contacts This free resource provides the business email address patterns for over 1000 companies of all shapes and sizes. What is an email address pattern? It is how the corporation structures the email addresses for its employees, also known as the email address format. Almost every company employs an email address pattern for their corporate email addresses, so once you discover the pattern, you will be able to correctly guess the email address for every person you meet or come across at a particular organization. Examples of email patterns: American Airlines: [email protected] American Express: [email protected]
Emails4Corporations
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ExecutiveBomb.com – Easily find corporate email naming conventions
ExecutiveBomb
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CloudMagic handles email and
Populates info from senders,
populates appointments and
accesses all Cloud places.
CloudMagic
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Iconosquare works with your
Instagram account to help
you grow a social-rich
media strategy, effectively
Interact with your community
and measure your efforts with
metrics.
Follow me and see how I do it at instagram.com/fishdogs
Instagram @fishdogs
Iconosquare
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InstaJob is like an “Instagram for employers” where users can turn any picture of their company or office
setting, business, employees, or any company related photo into a unique visual job advertisement that is
immediately available for sharing on social media channels.
Instajob
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Foursquare
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JobGram - 'Send visually engaging job opportunity strauight to the people'
PinTheJob - 'Jobgraphics'
Vine (Apple app) - 'Create short, beautiful, looping videos.'
Most Wanted - Social Recruiting Referral Tool.
Colleague Internet Explorer Add-on (Internet Explorer add-on) - Recruiter search tool for Internet Explorer and page
parser.
If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then
that.' < One of Craig's all-time favorite tools
Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your
online presence.'
SharedBy.co - 'Customer Engagement Bar and Analytics with Each Shared Link.'
SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.'
Google Alerts - 'Google Alerts are email updates of the latest relevant Google results (web, news, etc.), based on
your queries.'
Bottlenose - 'The next-evolution of social media listening and analytics.'
.
More Tools
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Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'
Falcon (Chrome Add-on) - 'Rich contact details within your browser.'
Rapportive - 'Rich contact profiles right inside gmail.'
Microsoft Outlook Social Connector - 'With the all-new Outlook Social Connector, you can expand your social
networks and stay up to date without leaving Outlook.'
Lookup by Talent Bin (Apple app) - 'Quickly and easily look up professional and social information about friends,
colleagues, and business contacts with this intuitive people search engine.'
Social Mention - Real-time social media search and analysis.
HootSuite Assignment (Chrome add-on) - 'Quickly and easily assign Tweets and Facebook messages to team
members within your organization by using Assignments (by HootSuite).'
Sprout Social - 'Engage, Publish & Analyze'
Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through
the day.'
WhoWorks.At - 'Discover your connections while you browse the web.'
Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community
management.'
Webstagram - Another Instagram web viewer.
Job Change Notifier - 'Get an email alert whenever any of your LinkedIn connections gets a new job, leaves their
current one, or gets promoted
Even More Tools
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THE COOLEST TOOL IS YOU!
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THANK YOU! (YOU ROCK)
Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting
CRAIG FISHER STRATEGIST SPEAKER TRAINER
Twitter @Fishdogs
214.394.0909