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February 29, 2016

We launch the market's first weekend morning newscast nextweekend, on Saturday, March 5th at 7 am on WTVM. OnSaturdays, we will air "News Leader 9 Saturday": live local newsfrom 7 am to 8 am leading into the popular Good MorningAmerica Saturday, followed by a second hour of "News Leader 9

Saturday" from 9 am to 10 am. On Sundays, we will produce onehour of live local news from 7 am to 8 am. "News Leader 9 Sunday"will be followed by "Good Morning America Sunday" at 8 am,leading into ABC's political program "This Week".

We are purposely doing a "soft launch": no big announcementsor splashy promotion. We do that on purpose, even after multiplerehearsals, to insure that when we go on air we present the top rate"coverage you can count on" first impression viewers expect from

The News Leader.

News Director Shawn Reynolds says, "Weare ready to give the market what they arelooking for on a weekend morning: the latest

news, a lot of relevant weather and a live lookat the many activities the ChattahoocheeValley o"ers us every weekend". Brandon Sahowill anchor and produce; MeteorologistElisabeth D'Amore will handle weather duties,with live reports from Andrew McDevitt andMarla Spence. Josh Cook will be the directorof weekend morning news.

In the next Letter: Focus on Marketing 1

The

News Leader 9

Letter

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February 29, 2016

To be the first localstation to provide anewscast in a newtime period is animportant statementto make to the market. It solidifies our standing as The News

Leader. But being first is only part of a larger goal for all of us.

As The News Leader, we have to o"erour viewers relevant content on allplatforms not just on air.

l

In the next Letter: Focus on Marketing 2

Top: BrandonSaho

Right: AndrewMcDevitt

Left:Elisabeth D'Amore

Meet Sharon Davlin

Sharon is our programming

coordinator, and not just for

WTVM and WXTX. Sharon handles

programming duties for 6 of our

stations: WALB, WCSC AND

WFXG, too. Here are just some of

the responsibilities Sharon

handles so well and always with asmile:

She files quarterly children's

programming reports to the

FCC.

She prepares programming

grids for each of our stations

and alerts the viewer guide

services to programming

changes.

Sharon keeps track of what we

pay for each program we run,

called license fees, as well as the

terms of the contracts regarding

when we are allowed to run the

programs.

Sharon's position as program

coordinator is an important one

and she does a terrific job. She's

been with the company for 31

years and has a wonderful work

attitude and work ethic. Sharon isa highly valued member

of our team.

Sharon's extension is

427.

So look for fresh"digital first"contributions from theweekend morning teamjust as we count onevery newscast team to

do the same. Theweekend morningnewscasts will helpviewers get ready fortheir day so they canmake the most of theirweekends!

While We're Focused on Weekends... RaycomMediahascreatedadigitalappandwebcontent

for

"The

Southern

Weekend".

Downloadtheappandcheckitout. "The

SouthernWeekend"hasgreatideason

food, travelandlifestyletopics, allgeared

touslivingintheSouth.

Itrepresentsyetanotherwaywecan

engageouraudienceandgivesour

sellersanotheroptionforsponsorships

andtie-inswhichmeansmorerevenue

opportunities. Alsolookforusto

featuresomeofthecontent onour

weekendmorningnewscastsandour

mobileapp. Lookforitsoon...

Next Week: Meet Liz White

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February 29, 2016

In the next Letter: Focus on Marketing 3

Cristine'sCorner

Cristine joins all the GSMs at the

annual Raycom GSM conference this

week in Mobile.

WXTX sales has gone on three STAR

field trips to learn more about local

businesses and how to help them.

Working on "Heels to Wheels":

women's car clinic with HQ Nissan.

STATION VISIT PHOTOS

BY JERRY BAHR

Micah looking dapper!

Odie photo bombs

Polly and William!

Jerry and former GM and

COO Wayne Daugherty

Aaron gets us ready

Courtney, Stacie and Tracy

Paul does the honors

A BIG THANKS to

Raycom CEO Paul McTear

for our gorgeous new

2nd floor!

Susana helps us celebrate