THE NEW SPORTS

ECOSYSTEM

STEFAN KUERTEN

EXECUTIVE DIRECTOR EBU SPORT

There are a lot of experienced sharks out there

Sky

BeIn Sports

Discovery

Sports Agencies

…

TRADITIONAL PLAYERS GOING GLOBAL

HighLow

Increasing

Decreasing

Strong / growing

investment

Declininginvestment

Not really enteredthe market yet

NEW PLAYERS

OTT sports video offerings & social media

NEW, NEW PLAYERS

(D,CH) , Hockey, Int.Football, CL Int.Basketball, US Sports …

CL (US, UK) Real Madrid ClubTV ,etc.

Tennis ATP, BL (audio); etc

Olympics (US); F1, …

NFL

WILL RIGHTS FEES GO UP????

WE EMBRACE CHANGE

- PARTNERSHIPS

- EUROPEAN CHAMPIONSHIPS

- DIGITAL STRATEGY

EVENTS CONTRACTED UNTIL 20242024: Cycling (UCI)

2023: Cycling (ASO), Atheltics (IAAF)

2022: Biathlon (IBU), Equestrian (FEI), Football (2022 FIFA World Cup Qatar), Skiing (Swiss Ski)

2021: Cycling (UEC), Swimming (FINA)

2020: Cycling (Amstel, Flanders, Vuelta), Gymnastics (UEG), Paralympics (IPC), Rowing (FISA), Skiing (RSBF), Ski Flying (FIS), Swimming (LEN), Weightlifting (EWF), Wrestling (UWW)

COMPETITION DAYS

761

37 CONTRACTSUNDER PORTFOLIO

www.ebu.ch/sport - #EBUsport - EBUEurovision - ww.eurovisionsports.tv

31 FEDERATIONS

ca 200 EVENTS per year

ca 700 COMPETITION DAYS per year

EVENTS

2732Amstel/NOS, ASO, Dentsu, EA, ESCM, EWF, FEI, FIBA, FIFA, FINA, FISA, FIS, Flanders, IAAF, IBU, ICF, Interspons, IPC, ISU, LEN, OSV, RSBF, San Sebastian, Swiss Ski, UCI, UEC, UEFA, UEG, Unipublic, Upsolut, UWW

& EVENTS ORGANIZERS IN PORTFOLIO

18 SPORTS

Aquatics, Athletics, Basketball, Biathlon, Canoeing, Cycling, Equestrian, Football, Golf, Gymnastics, Paralympics, Rowing, Skating, Skiing, Taekwondo, Triathlon, Weightlifting, Wrestling

EBU SPORT PORTFOLIO IS UNIQUE…

From 2015 to 2018

RECENT PARTNERSHIPS ON CYCLING AND SWIMMING

- 2 Strategic properties secured for EBU Members

- Guaranteed highest level of exposure for federations

- Sharing of market information and best practice

EUROPEAN CHAMPIONSHIPS: NEW MILESTONES IN 2018" To create a must watch and attend experience that elevates the Champions Europe "

DIGITAL STRATEGY FOR

SPORTING EVENTS

• Towards a more on-demand, digital world Evolving video consumption

• Users want to share viewing experiences with family, friends, and interested communities through various engagement platforms – social media, games, messaging, music and commerce

Audience engagement

• Once the measurement and user experience of mobile ads improve, advertisers will shift from traditional media and other forms of internet advertising to mobile advertising

Digital shifting to mobile

• Its integration into Apple's iOS 9 in September 2015 brought ad blocking into the mainstream

• User experience will be a key aspect, if it is to counter the appeal of ad blocking to users who are fed up with intrusive ads

Rise of ad-blocking software

• The movement to digital/mobile is changing the way revenue is created: big data drives personalised “monetisation”

Usage of Big Data - understand the wants of the audience

DRIVERS: CONSUMER TRENDS ARE DISRUPTING THE MEDIAINDUSTRY

Experience

Mobile

Content

Data

USE ALL

COMMUNITIES

TO INCREASE

CONTENT

EXPOSURE

BUILDING

RELATIONSHIPS

WITH RELEVANT

STAKEHOLDERS

PUBLISH

RELEVANT

CONTENT FOR

EACH AUDIENCE

REACH MAXIMUM

EXPOSURE ON

FREE TO AIR

BROADCAST AND

DIGITAL

INCREASE CONTENT

VALUE AND

EXPOSURE

LIVE CONTENT = GREATEST ASSET

• YOU KNOW YOUR AUDIENCE AND WE

HAVE THE CONTENT STRATEGY….

• LIVE, NEAR-LIVE AND/OR ON DEMAND

CONTENT

• PROMOTING BRAND AND VISUAL

IDENTITY

• EXECUTING COMMUNICATION STRATEGY

• FULLY INTEGRATING CONTENT WITHIN

SOCIAL MEDIA CHANNELS

CHALLENGE 1

USE ALL FAN

COMMUNITIES

TO INCREASE

CONTENT

EXPOSURE

SOCIAL WINTER GAMES

PLATFORM POSTS VS INTERACTIONS

PLATFORM POSTS VS INTERACTIONS

EBU = PROVEN SUCCESSFUL ONE-STOP-

SHOP PARTNER

• A DEDICATED DIGITAL STRATEGY

ACROSS ALL PLATFORMS TO ENSURE A

UNIFIED APPROACH

• IMMEDIATE ACCESS TO EVENT

CONTENT, LIVE AND NEAR-LIVE

• SECOND SCREEN EXPOSURE

• FULL CONTROL OVER GRAPHICAL

OVERLAYS, INCLUDING LANGUAGE,

UNIT OR SPONSOR LOGO

• INCREASED EVENT VALUE FOR ALL

STAKEHOLDERS, INCLUDING ATHLETES

AND SPONSORS

CHALLENGE 2

PUBLISH

RELEVANT CONTENT

FOR EACH

AUDIENCE

WORLDWIDE LEADER FOR SPORT CONTENT DELIVERY

LIVE STREAMING END TO END SOLUTION

• Ready to launch platform services for web and mobile devices (responsive design)

• White label solutions customizable with end user's branding

• Includes all live video stream, multi-viewer and produced clips / VOD included

• Dedicated space for sponsorship activation and exposition

• Immersive content production and exposition App (available from Q3 2018)

Audience platform for content exposure

IMMERSIVE INNOVATION

Immersive OTT offer including:

▪ all live content,

▪ best clips and highlights,

▪ data visualization.

2018 European Championships will be the first event to benefit from new features of white label application - eurovisionsports.tv.

LINEAR ENRICHMENT

• Frame Accurate insertion of graphics as triggered centrally by the production system

(compliance to business obligations)

• Personalize graphic overlays per geography: language, units, sponsors logo, etc.

• Limit costs of content distribution by inserting graphics at destination (broadcast and

digital exposure)

Cost efficient adaptation of live graphics overlays to local geographies

CHALLENGE 3

BUILDING

RELATIONSHIPS

WITH RELEVANT

STAKEHOLDERS

• BREAKING DOWN SILOS BETWEEN

TV/RADIO AND ONLINE EXPOSURE

• LEVERAGING THE IMPACT OF CONTENT

CONSUMPTION OVER ALL

COMMUNITIES

• ALLOWING CONTENT ACCESS

ANALYTICS: CENSUS DATA (DEVICES)

RESEARCH: PANEL DATA (PEOPLE)

AGILE ENRICHMENT PLATFORM

CROSS-MEDIA PROMOTION

WEB PUBLISHING AND CLIPPING

• Web interface for clipping - instant access to the content few seconds behind real time

• Web quality up to 10mb/s 1080P

• Near live or scheduled publication to various social media or web platforms

• Access rights to restrict usage of content

• Content available for 2 weeks post event

Fast remote clipping and near live delivery

USE CASE: SWISS SKI / EBU

• Athletes' best race - on personal

• Highlights of the event - on Federation App

• Publication according to agreed business rules

Near-live publication of specific content on dedicated outlets

EASY TO USE FOR ATHLETES AND OFFICIALS TO PUBLISH ON THEIR SOCIAL CHANNELSCONTENT PUBLICATION WORKFLOW

CHALLENGE 4

REACH MAXIMUM

EXPOSURE ON

FREE TO AIR

BROADCAST AND

DIGITAL

OUR CONTENT EXPLOITATION STRATEGY

INCLUDES:

• EUROVISION SPORTS NEWS EXCHANGE

AVAILABLE TO OVER 70 MAJOR PUBLIC

SERVICE BROADCASTERS LOCATED IN

MORE THAN 40 COUNTRIES WITH A

POTENTIAL TOTAL OF OVER 640 MILLION

VIEWERS.

• FULL INTEGRATION OF RADIO

• BROADBAND DISTRIBUTION SOLUTIONS

FOR DIGITAL OUTLETS

• FOUR-SCREENS APPROACH TO BRING

ADDITIONAL CONTENT TO THE VIEWERS