The New Natural - ETERNA

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MEDIA INFORMATION Trend Report Blouse Autumn/Winter 2021 The New Natural Feminine blouses offer a relaxed interpretation of autumn trends Calm, natural and relaxed: this look sets the tone for the ETERNA collection for Autumn/Winter 2021. Innovative ideas lead the way, with a focus on specific themes. Premium line 1863 by ETERNA The 1863 by ETERNA premium line presents a calm, discreet colour palette and natural materials for the Autumn/Winter 2021 collection. The look is relaxed: smart, feminine blouses thrive on new cuts and lots of casual input while exuding a sense of timelessness. Collection | CASUAL LUXURY Innovative qualities are indispensable – hence, new monochrome blouse styles enhance the CASUAL LUXURY collection. It displays a natural, feminine colour palette in powder, camel, brick and white. Casual, soft-washed shirts and tunics with flap pockets lend a touch of luxury thanks to the subtle sheen of the twill fabric developed specifically for ETERNA. Postfach 14 31 94004 Passau, Germany Medienstraße 12 94036 Passau, Germany ETERNA Mode GmbH Phone: +49 851 9816 - 0 Fax: +49 851 9816 - 470 E-Mail: [email protected] www.eterna.de Press pictures and press releases available for download: https://presse.eterna.de Register now and get your own personal access to our press area!

Transcript of The New Natural - ETERNA

Page 1: The New Natural - ETERNA

MEDIA INFORMATION

Trend Report Blouse Autumn/Winter 2021

The New NaturalFeminine blouses offer a relaxed interpretation of autumn trends

Calm, natural and relaxed: this look sets the tone for the ETERNA collection for Autumn/Winter 2021. Innovative ideas lead the way, with a focus on specific themes.

Premium line 1863 by ETERNA

The 1863 by ETERNA premium line presents a calm, discreet colour palette and natural materials for the Autumn/Winter 2021 collection. The look is relaxed: smart, feminine blouses thrive on new cuts and lots of casual input while exuding a sense of timelessness.

Collection | CASUAL LUXURY

Innovative qualities are indispensable – hence, new monochrome blouse styles enhance the CASUAL LUXURY collection. It displays a natural, feminine colour palette in powder, camel, brick and white.

Casual, soft-washed shirts and tunics with flap pockets lend a touch of luxury thanks to the subtle sheen of the twill fabric developed specifically for ETERNA.

Postfach 14 3194004 Passau, GermanyMedienstraße 1294036 Passau, Germany

ETERNA Mode GmbH

Phone: +49 851 9816 - 0Fax: +49 851 9816 - 470E-Mail: [email protected] www.eterna.de

Press pictures and press releases available for download:https://presse.eterna.deRegister now and get your own personal access to our press area!

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MEDIA INFORMATION

Collection | Silent Nature

‘Silent Nature’ focuses on restrained, earthy colours. Nuanced tones such as powder, milk, greige and brick emphasise the trend towards a natural look. Casual monochrome blouses in a high-quality viscose-crepe fabric create a harmonious look with these soft shades.

Apart from a large variety of geometric designs for flowing blouses in a viscose-satin mix, the collection

also features a statement blouse with an exclusive multi-colour graphic print design on a viscose-silk fabric with a slight sheen. White blouses in a pure look stylishly round out the capsule collection.

The hoodie, made of a luxurious viscose-crepe mix with details in a matt gold, reflects the trend towards relaxed silhouettes.

Knitwear

The 1863 by ETERNA knitwear collection provides a perfect complement for the colour scheme of the blouse collection in off-white, camel, light grey, melange and brick. Trendy styles, such as pullovers in an oversized look and new variations of a sleeveless pullover, are presented in a cashmere-wool mix. These can be paired with the monochrome blouses to create an accomplished layered look, which works perfectly with the scarves in matching colours.

Postfach 14 3194004 Passau, GermanyMedienstraße 1294036 Passau, Germany

ETERNA Mode GmbH

Phone: +49 851 9816 - 0Fax: +49 851 9816 - 470E-Mail: [email protected] www.eterna.de

Press pictures and press releases available for download:https://presse.eterna.deRegister now and get your own personal access to our press area!

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MEDIA INFORMATION

Collection | Arty Nature

The warm colour palette of pumpkin, tobacco and beige captures the autumn mood of this capsule, while black adds depth.

Feminine shirt blouses in a flowing viscose-satin mix display abstract chain designs in multi-colour and uncluttered graphic designs in two-tone. The highlight here is an abstracted animal print, which works superbly with

blouses and dresses. The timeless white blouse is indispensable and has been newly interpreted for this season. Monochrome blouses in a viscose-crepe fabric skilfully capture the colour scheme of this collection.

Postfach 14 3194004 Passau, GermanyMedienstraße 1294036 Passau, Germany

ETERNA Mode GmbH

Phone: +49 851 9816 - 0Fax: +49 851 9816 - 470E-Mail: [email protected] www.eterna.de

Press pictures and press releases available for download:https://presse.eterna.deRegister now and get your own personal access to our press area!

Page 4: The New Natural - ETERNA

MEDIA INFORMATION

Modern Classic

Collection | Architectural

Home is where the heart is: In a time when the home is increasingly important, the notion provides the inspiration for the ‘Architectural’ collection in August.

Elements from architecture and interior design are expertly expressed in prints with motifs derived from nature and art. Minimal prints in a pebble look, reminiscent of surface structures, meet cubist-inspired prints and new floral designs. Their foundations are warm earthy colours in combination with cream, a broken shade of white, one of the trend colours of this season. A delicate sky blue creates an exciting contrast and rounds out the theme in a colourful fashion.

Casual looks continue to play an important role: the collection combines shirts in a flowing viscose fabric and a sophisticated sheen with elegant shirt blouses made of cotton-satin and thus offers a perfect combination of elegance and the feel-good factor.

WE CARE

Sustainability has always been at the core of ETERNA’s corporate philosophy. Environmentally-friendly and socially responsible manufacturing are an important part of the ETERNA DNA and are thus also a cornerstone of the WE CARE capsule collection. Sustainability and modernity are the focus in this regard and are reflected in fresh colours, washed fabrics and a casual look.

The WE CARE family is joined this season by a sporty piqué blouse with elaborate patched details that

Postfach 14 3194004 Passau, GermanyMedienstraße 1294036 Passau, Germany

ETERNA Mode GmbH

Phone: +49 851 9816 - 0Fax: +49 851 9816 - 470E-Mail: [email protected] www.eterna.de

Press pictures and press releases available for download:https://presse.eterna.deRegister now and get your own personal access to our press area!

Page 5: The New Natural - ETERNA

MEDIA INFORMATION

match the sporty look of the Oxford blouses. The latter are a highlight thanks to their high-quality fabric developed exclusively for ETERNA with a subtle sheen and sporty texture. The collection ranges from design classics, such as contemporary variations of stripes and monochromes, through to trendy prints in paisley patterns.

Collection | Vibrant Purple

The stimulating interplay between casual and elegant looks is also reflected in the ‘Vibrant Purple’ September collection. An intensive, bright fuchsia shade is the principal colour and is complemented by neutral silver grey and a warm sand tone.

Graphic print designs are reimagined in this collection and subtly capture the trend theme of Seventies style retro prints. The modernity of this collection is expressed not only by the new colour scheme, but also through washed fabrics and sporty details. Soft Tencel fabrics in timeless check designs are among the must-have pieces of the collection and gently herald the arrival of autumn with their soft, warm feel.

Postfach 14 3194004 Passau, GermanyMedienstraße 1294036 Passau, Germany

ETERNA Mode GmbH

Phone: +49 851 9816 - 0Fax: +49 851 9816 - 470E-Mail: [email protected] www.eterna.de

Press pictures and press releases available for download:https://presse.eterna.deRegister now and get your own personal access to our press area!

Page 6: The New Natural - ETERNA

MEDIA INFORMATION

Press pictures and press releases available for download:

https://presse.eterna.de

Register now and get your own personal access to our press area!

PRESS PICTURES AUTUMN/WINTER 2021

Postfach 14 3194004 Passau, GermanyMedienstraße 1294036 Passau, Germany

ETERNA Mode GmbH

Phone: +49 851 9816 - 0Fax: +49 851 9816 - 470E-Mail: [email protected] www.eterna.de

Press pictures and press releases available for download:https://presse.eterna.deRegister now and get your own personal access to our press area!