The New Mobile Customer Journey: Connecting the Dots Between Calls and Clicks
Transcript of The New Mobile Customer Journey: Connecting the Dots Between Calls and Clicks
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The New Mobile Customer JourneyConnecting the dots between calls and clicks.
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Today’s Roundtable Agenda
- How mobile has changed customer engagement.- The impact of these changes on marketing
measurement.- Mobile’s impact on different verticals & business
models.- Key takeaways and strategies for success.
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Panel Speakers
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Neil RubinVP of Business Development
Brian CarrozziFounder
Ian BellMarketing Technology
Engineer
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For today’s marketer, every channel is a mobile channel.
51% of Emails are Opened on Mobile
SEARCH
Mobile Search has Overtaken
Desktop Search in 2015
ADS
Mobile Ad Spending Growing at 3x Non-
Mobile Digital Spending
SOCIAL
100% of Facebook’s Revenue
Growth is Coming from Mobile
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It’s changing the way we engage across every type of business.
3xGoogle B2B Path to Purchase Study 2014
In Mobile Research Among B2B Buyers since 2012
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This is driving billions more valuable interactions for businesses every year.
“Phone Calls: The New Currency of the Smartphone Era” June 2014
BILL
IONS
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But, it necessitates new ways of driving and measuring conversions.
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Panel Speakers
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Neil RubinVP of Business Development
Brian CarrozziFounder
Ian BellMarketing Technology
Engineer
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Questions?
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