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Dear Friends, Welcome to the e-learning focused on the new ŠKODA Fabia model. After a successful second generation, the third generation is coming in 2014. We believe that this course will help you orient yourself better in the novelties that relate to this model and also get information about the topics that will be discussed during the Fabia Product Training 2014.

Segment A0The Fabia model is an important pillar offered under the ŠKODA brand and thus a logical part of the company‘s Growth Strategy. With the new generation, this model series will reinforce its position as a strong number two in the ŠKODA model range. Constant growth in unit sales is assumed for the segment of mini cars (A0) in the period of the life cycle of the third-generation Fabia model, especially in Central European countries.

History History of ŠKODA cars in the A0 segment dates back to 1988. Many years have passed since then and we will now have a look together at what cars and how many of them have been produced and offered to our customers. Assign the number of units produced to individual cars (facelifts do not apply): 1988 - Favorit [1,063,165] 1994 - Felicia [1,420,421] 1998 - Felicia (facelift) 1999 - Fabia 1st generation [1,730,408] 2004 - Fabia 1st generation (facelift)

2007 - Fabia 2nd generation [1,358,340] 2010 - Fabia 2nd generation (facelift)

Quiz

Since when have we been offering the Fabia model to our customers?

a) 1998 b) 1999 c) 2000

Fabia II vs. Fabia III With the arrival of a new generation of a car to the market, we usually cannot avoid direct comparison with the previous generation. Let‘s see what this comparison will look like in terms of the most important dimensions and the size of the luggage compartment.

Select figures indicating the difference between the second and third generations of Fabia: -8 mm (length) -31 mm (height) +35 mm *width of the bodywork without external door handles (width) +5 mm (wheel base) +15 l (boot) +10 mm +25 mm -21 mm

Quiz

What is the basic luggage compartment capacity of the Fabia 3rd generation model?

a) 315 l b) 324 l c) 330 l

By how many mm is the 3rd generation Fabia wider than the 2nd generation Fabia (width of the bodywork without the external door handles)?

a) 25 b) 35 c) 45 By how many mm is the 3rd generation Fabia lower than the 2nd generation Fabia?

a) 31 b) 21 c) 41

THE NEW ŠKODA FABIA E-LEARNING

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Exterior

Design

When designing the new Fabia model, designers took for basis two clear requirements: to apply a new design language of the ŠKODA brand and to change the basic proportions of the car‘s silhouette. One look at the novelty reveals that the designers have performed their task at more than 100%. New elements of the design language that ŠKODA presented through the VisionC study at the Geneva Motor Show in 2014 add unmistakable personality with a strong touch of respectable elegance to the third generation Fabia model.

The front half of the car

› The front-end bears characteristic features such as the radiator grille with 19 vertical bars, the logo located on a prominent projection of the bonnet or a large air intake hole in the bumper. › Covers of headlamps with crystalline facets refer to the tradition of Bohemian cut glass. The headlights are suppliedintwoversions-inaconventionalreflectorone and with projector modules and LED daytime running lights.

› The large black intake hole in the bumper is continuously followed up by fog lights, symbolically linked by a horizontal bar.

› A pronounced spoiler in the colour of the bodywork is fittedtothelowerpartofthefront-end.

› One of the evolutionary design elements that ŠKODA presented in the VisionC study are recesses on the bonnet. They are shaped differently than in Octavia and Rapid models.

The side of the car

› An essential design element is a distinctive line extending around the entire car. In the front, it follows up on the upper edge of the headlights and the grille, in the rear, it passes above the tail light assemblies and forms a sharp line under the glass of the luggage compartment door.

› Together with a recess at the bottom part of the door, it creates a play of light and shadow by which it visually lightens the whole side surface of the car.

› Turn signal lights moved into the exterior rear mirror housings and, again, enhanced the overall impression of the novelty.

The rear half of the car

› The rear half of the Fabia model amply works with sharp edges and distinct breaks. The area under the edge below the rear window has a negative slope, the same as the narrow area under the space for the licence plate.

› The tail light assemblies subtly extend to the sides of the car. Their surface is rugged and, as the tradition goes, it refers to the Bohemian cut crystal.

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› Using edges and recesses, the design managed to visually break up the massive rear bumper in the lower part of which an air funnel is indicated. The end part of the exhaust pipe is hidden in all engine versions.

Individualisation

The new Fabia offers so-far the most extensive individualisation options in the modern history of ŠKODA cars.Itishardtofindcomparisonsamongcompetitorsfor15 exterior paintwork colour shades and a total of 9 colour combinations of the interior.

› The designers also designed a so-called ColourConcept which allows one to select, to the body colour, a different colour of the roof (including A-pillars), exterior mirror housings and light alloy wheels: white, silver, black or red.

› All in all, a total of 125 colour combinations of the body, the roof, exterior mirror housings, light alloy wheels and the interior will be available.

› You will get more information (not only) on the ColourConcept at the PT Fabia 2014

Quiz

In what versions are ŠKODA Fabia‘s headlights supplied?

a) reflector and projector headlights with LED daytime running lights b) halogen and bi-xenon c) only halogen

Where is the side turn signal light located in the Fabia model?

a) on the front wing b) on the A-pillar c) in the housing of the exterior mirror

On which design study are some elements of the ŠKODA Fabia car based? a) Montreaux b) VisionC c) VisionD

Interior

With the new interior concept, the novelty from Mladá Boleslav becomes a compact car with great personality. It is only up to the imagination, taste and requirements of the customers which colour combination of seat covers, door panels and the dash panel they choose. Within the „ColourConcept“, the owner can then harmonize the colour of the car, roof, exterior mirror housings and wheels with the interior. Furthermore, the Fabia also offers a lot of novelties related to infotainment and the opportunities to interconnect the car with other devices.

MIB Infotainment For the new Fabia model, another stage of development of multimedia information appliances has been developed: MIB (Modular Infotainment Baukasten) - radios and multimedia systems. MIB is available in three types differing in the screen size and the level of amenities. Newly, using the MIB (Swing and Bolero), one can control the vehicle settings, by the means of the Car button on the control panel, regardless of whether the vehicle is equipped with a Maxi DOT display.

MIB Blues MIB Swing MIB Bolero

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MirrorLink™

The new feature MirrorLink™ provides the connection of several functions of the smart phone together with the car systems. It is possible to display on the MIB Bolero screen a copy - a „mirror“ of the display of a mobile phone and to control it using the MIB‘s touch screen. It is thus easy to use phone features such as navigation. All installed applications holdingacertificateconfirmingthattheyaresafetohandlewhile driving and are therefore compatible with MirrorLink™ can be used.

The advantage of the MirrorLink™ interconnection is the full integration with the car system:

› For example, when the telephone navigation system has been activated, music from the radio is muted when voice-guided directions are being given. Likewise, navigation-system directions and audio-system music are muted during a phone call.

› For writing texts, keyboard is used on the infotainment display which is more comfortable than on a mobile device.

SmartGate Another possibility how to interconnect a smart phone (up to 4 devices) with car systems is a SmartGate solution. Through SmartGate, the data from a CAN data bus are made accessible (communication is only one-way) for applications in smart phones. SmartGate from electronic systems reads and further provides more than 40 parameters. On the basis of these data, SmartGate, or rather applications connected to it, can compute and display, in a well-arranged graphical manner, operating parameters of the vehicle interesting for the user.

Simply Clever Solutions Other useful details are being added to the proven „Simply Clever“elementswhichalreadythefirst-generationFabiamodel could boast. The total list of „Simply Clever“ elements contains 17 items, 10 of which appear in the Fabia model for thefirsttime.

Mark Simply Clever elements that are new to the Fabia model

› 0.5 l bottle holder in the rear door › Space for 1 l bottle in the glove compartment › Nets on the side of the front seat backrest › Ice scraper on the cover of the fuel tank filler › Holder of a warning vests in the door panel › Parking ticket holder › 1.5 l bottle holder in the front door › Two-position solution of the parcel shelf › The storage position of the parcel shelf › Two bag hooks in the luggage compartment › Holder of multimedia devices › Trash bin in the door panel › SmartGate › MirrorLink™ › Netting system › Flexible storage compartment in the luggage compartment › Fog lamps with Corner function Quiz

Which radio is not available for Škoda Fabia?

a) Dance b) MIB Bolero c) MIB Blues

Thanks to ColourConcept, the customer can harmonize the colour of a) car, seat covers and dash panel b)car,exteriormirrorhousingsandmudflaps c) car, roof, exterior mirror housings and wheels What are the two new technologies enabling the interconnection of the car and a phone called? a) MySpace and SmartFortwo b) MirrorLink™ and SmartGate c) BillGate and MirrorsEdge

Continuous quizLet us now recap what we already know about the new model. Select the correct answer from the options provided. Always, only one answer is correct.

Which of the models is not a typical predecessor of ŠKODA Fabia?

a) 110 R b) Felicia c) Favorit

When did the 1st generation ŠKODA Fabia enter the market? a) 1999 b) 2000 c) 1996

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Exhaust pipe end piece is regardless of the engine type a) hidden b) in the left-hand side of the bumper c) in the right-hand side of the bumper

Third-generation Fabia is in comparison with the previous generation a) lower and wider b) lower and narrower c) higher and wider

The possibility of combining colours within the interior and exterior is called a) ColourConcept b) ContourConspiracy c) ColourConcert

TechnologyOut of the new MQB modular platform, which was introduced in ŠKODA cars by the Octavia III (third generation) model, Fabia car used elements important fortheuseofunifieddesigngroupsandsubgroups.Theyare especially engines, including the method of their placement, electronics and electronic control units and also elements and accessories of the MIB infotainment. In the next chapter, we will focus on the MQB, engines and transmissions.

MQB

› Almost half of the structure of the new Fabia is built on elements of the new MQB modular concept. This is then supplemented by the newly developed groups coming from the PQ26 platform. Proven features such as the rear seats, the pedals group, head restraints, etc. are taken from the second generation Fabia.

› The result is the latest design, which is available for this segment in the Volkswagen concern. The third generation of Fabia is therefore, compared to its predecessor, out of more than 90% brand new.

Engines

› Completely changed variety of Fabia engines is formed by petrol and diesel engines of new generations. Aggregates are placed in a transverse position in the front and drive the front wheels.

›Acommonfeatureofthenewenginesisthefulfilmentof theEU6emissionstandard,highefficiency,dynamismand low fuel consumption.

› All engines are now tilted backwards (at an angle of 12 degrees) and mounted with the exhaust side facing backwards.

› To drive camshafts, exclusively maintenance-free toothed belts are used in the engines.

› EA211 petrol engine series is presented in cars ŠKODA by a three-cylinder engine 1.0 MPI and it is exactly this engine that is now available also in the Fabia model.

Pair the engines and their performance characteristics:

1.0 MPI 44kW 1.0 MPI 55kW 1.2 TSI 66kW 1.2 TSI 81kW 1.4 TDI 66kW 1.4 TDI 77kW

Transmissions

› For the Fabia third generation model both manual and increasingly popular automatic transmissions are available.

› Automatic transmissions are represented already by the proven dual-clutch DSG transmission which provides a unique combination of advantages of manual and automatic transmissions. In the Fabia model its 7-speed version appears.

Choose engines from the list that can be combined with an automatic DSG transmission.

1.0 MPI/ 44kW 1.0 MPI/ 55kW 1.2 TSI/ 66kW 1.2 TSI/ 81kW 1.4 TDI/ 66kW 1.4 TDI/ 77kW

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ŠGAThe same as in case of the other models, also for Fabia there‘s a wide range of products ready from ŠKODA Genuine Accessories by which customers can easily strengthen the security, increase transport capacity and improve the comfort of the car, enhancing its utility value and attractiveness. Whether the customer decides to have designmodificationsdoneanditisimportantforhimorherto be able to easily transport sports equipment or if they put emphasis on safety and protection of children in car seats, ŠKODA Genuine Accessories will always offer optimal solutions. All accessory products are of high quality proven through testing and are fully compatible with the Fabia car. A number of new products from the assortment of ŠKODA Genuine Accessories are now ready for Fabia.

One of these innovations are ŠKODA Genuine Accessories packages. It is a packet from:

Design pack Red & Grey

› 17“ brushed alloy wheels SAVIO in red design › Design foil Set Red & Grey › Outher rear mirrors in red design › Grille frame in black colour

Other new range of accestories include: › Alloy wheels › Decorative door sill covers › Foot Mats › Basic Roof Rack › Mud Flaps › Boot Systems

CompetitorsFamily car, second family car, car for „best agers“ as well as for young drivers. Depending on the market and the equipment, new ŠKODA Fabia may be a car for all these customer groups. This also implies the need to be competitive in all areas that are important for these customers. Whether it‘s advanced design, improved driveability, increased space for the crew or the historically vastest car individualisation options. This is what our new ŠKODA Fabia offers! And what is the situation of our competitors?

Kia Rio

Strengths: + much storage space in the interior + 8 airbags as standard accessory + 7 years warranty, assistance and map updates + ergonomics of the driver‘s operating space + heated steering wheel in the accessories range + precision 6-speed transmission

Weaknesses: – hard plastics and interior details giving a cheap impression – weak brakes – very high loading edge of the rear bumper (74.5 cm) – non-cost effective special accessory packages – absence of dual-clutch transmission

Hyundai i20

Strengths: +five-yearwarranty +five-starEuroNCAP + extensive basic equipment + low consumption in diesel engines + live running engine 1.2/63 kW + spacious interior and luggage compartment + wide luggage compartment

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Weaknesses: –chassisis,despitebeingfirmlytuned,unsuitableforspirited driving – malfunctioning power steering – small dynamics of non-supercharged petrol engines – absence of dual-clutch automatic transmission – high loading edge of the rear bumper (71 cm, i.e. by 5 cm higher than in the new Fabia) – overall worse driveability than in most competitors – absence of a sunroof

Ford Fiesta

Strengths: + excellent chassis + environmentally friendly, yet powerful EcoBoost engines + dual-clutch PowerShift transmission + roof airbags + Ford SYNC system allowing to voice-control services of a connected phone + My Key system for setting parameters before lending the car + Emergency Call service automatically notifying of an accident

Weaknesses: – less space in the rear seats – interior details giving a cheap impression – average luggage compartment – chronic problems with transmissions – high loading edge of the rear bumper (70.6 cm)

Renault Clio

Strengths: + well-tuned chassis for comfort and fun driving + extensive individualisation options + top-class passive safety + Bluetooth™ within standard equipment for all versions + about 100 kg lighter than its predecessor + large luggage compartment + integration with mobile phones and a custom application within the R–Link

Weaknesses: – bungled „green“ engine 0.9 Tce – illogical layout of controls – inadequate space for a family of 4 – over-power-steered brakes and steering – poor sound insulation of the interior Opel Corsa

Strengths: + comfortable chassis + quality engines + spacious, modern interior and seats + integrated FlexFix bicycle carrier + large car door opening + excellent position behind the steering wheel + wide range of special accessories

Weaknesses: – slow reacting Easytronic transmission – absence of a 6-speed transmission in most of the petrol engines – plain basic version – higher total weight –unrefinedrunningof1.3CDTI – small reliability (ADAC Kundenbarometer 2013 19th position out of 21)

Peugeot 208

Strengths: +efficientpetrolaswellasdieselengines + six airbags as standard equipment + 5 stars in Euro NCAP + e-HDi micro-hybrid technology which saves recuperated energy in a special battery + automatic SOS in case of an accident

Weaknesses: –difficulttoseeinstrumentsoverthesteeringwheel – unstable chassis in case of large potholes –outdatedfive-speedmanualtransmissionthatgivesafragile

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impression – no response from wheels to the steering-wheel – problems with electronics – cramped space in the rear seats

Citroën C3

Strengths: + comfortable chassis + excellent view from the car + a lot of light in the crew space + zenith windscreen extending into the roof +efficient,refinedengines + spacious passenger space and boot + compact external dimensions (the shortest of the competitors)

Weaknesses: – worse driveability in bends – absence of ESP in the standard equipment – little sensitivity in steering – abrupt onset of brakes – small reliability – worse processing of materials – USB and Bluetooth™ connectivity only through additional Connecting box

Toyota Yaris

Strengths: + six-speed transmission in the basic version + spacious and well arranged interior + stowage/storage space + seven airbags including knee one + good driveability + ESP in the basic version + a Hybrid version also on offer

Weaknesses: – trip computer control – small range of steering wheel adjustment –seatsdonotfoldflat – short rear seat

– wrongly dosed brakes – high driver‘s seat height – considerable understeer

Quiz

Bluetooth technology is available for Renault Clio a) as standard equipment b) in the medium version on request c) only in the top version of the equipment

In which cars is the automatic notification/SOS available in case of an accident? a) Kia Rio and Hyundai i20 b) Ford Fiesta and Peugeot 208 c) Ford Fiesta and Opel Corsa Is it possible to get Kia Rio or Hyundai i20 cars with an automatic dual-clutch transmission? a) yes b) no c) Yes, but only in the top version of the equipment

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Customer and ŠKODA Customer ProcessThe new generation of ŠKODA Fabia will also have its typical customers from the mini cars segment A0 whom we will address in this chapter. Traditional customers will continue to be the so-called „Best Agers“ followed by younger customers: Francesca for the hatchback version and Filip for the estate version.

In addition to having a look at our customers, we will also address the process through which they pass. We will familiarise ourselves with its different parts and stages on which we spend more time during the Fabia Product Training.

Customer

We already know something about the new generation of ŠKODA Fabia but we have not discovered its typical customers yet.Let‘sfindouttogethersomebasicinformationoneachofthem.

Francesca

› 30 years old, single › a lot of hobbies › she wants a stylish car - a car with a good design Filip

› 36 years old, 1 child › family & work › needs space and advanced infotainment

Best Agers

› appreciate the quality and design › put emphasis on price/value ratio › expect practicality and functionality

ŠKODA Customer Process

The ŠKODA Customer Process is divided into three phases: pre-sales,salesandafter-sales.Thespecificstepsorratherpoints of contact of a dealer with the customer are addressed in each stage. Our task will be to make a correct order of these specificstepsofparticularphases.

Pre-sales Phase Dealer Advertising Online Presence Pro-active Lead Generation Incoming Requests Sales Phase Customer Greeting Needs Analysis Car Presentation Test Drive Negotiating & Signing Waiting Time Car Handover Follow-up After-Sales Phase Arranging Appointment Vehicle Reception Vehicle Handover Follow-up

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Quiz

What are Francesca‘s main purchase motives? a) safety, advanced infotainment, economy b) design, individualisation, infotainment c) practicality, reliability, safety

What phases does the ŠKODA Customer Process have?

a) preliminary sale, sale, sale-out b) marketing, sales process, service c) pre-sales, sales, after-sales

Selling PointsSPACIOUS › the largest luggage space in its class PRECISE ›anewrangeofpowerful,efficientandenvironmentally friendly engines (4 petrol ones, 3 diesel ones) › DSG dual-clutch transmission › crystalline shapes, timeless design and maximum precision of lines CARING › chassis with the XDS+ system in all versions of equipment › Front Assistant radar safety system ACCESIBLE › close interconnection with mobile devices › excellent price/utility value ratio

AUTHENTIC › fresh modern car with a clear ŠKODA brand DNA › largest individualisation options ever SMART › 17 „Simply Clever“ solutions › smart technologies making life easier

Test1. What is the volume of the luggage compartment in ŠKODA Fabia with the tyre repair kit?

a) 330 litres b) 280 litres c) 300 litres 2. What ŠKODA Fabia engines can be combined with an automatic transmission?

a) 1.2 TSI/ 81kW and 1.4 TDI/ 66kW b) 1.4 TDI/ 77kW c) 1.2 TSI/66 kW and 1.4 TDI/77 kW

3. What type of automatic transmission can be ordered with the ŠKODA Fabia car?

a) seven-speed DSG b) six-speed DSG c) six-speed Tiptronic

4. What is the wheel base of the third-generation Fabia car compared to the previous generation?

a) by 5 mm longer b) the same c) by 5 mm shorter

5. Which design platforms does the ŠKODA Fabia combine?

a) MQB and PQ26 b) MIB and PQ16 c) CI5 and IQ30

6. How many different colour combinations are ready for the Fabia model thanks to the ColourConcept?

a) Up to 125 b) Up to 105 c) Up to 115

7. From which year do we offer our customers the Fabia model?

a) 1999 b) 2000 c) 1996

8. What option of the headlights can be ordered for the ŠKODA Fabia car?

a) reflector and projector headlights with LED daytime running lights b) halogen and low-energy xenon ones c) only halogen ones

9. Which competing cars are direct competitors of ŠKODA Fabia?

a) Kia Rio, Renault Clio, Opel Corsa b) Kia Cee‘d, Ford Fiesta, Peugeot 208 c) Peugeot 208, Citroën C3, BMW 1

10. What abbreviation is used for all the new infotainment systems?

a) MIB b) MBA c) MQB

ConclusionThank you,for having completed the full e-learning course. We believe that this course will contribute to your broader knowledge of the ŠKODA Fabia model.

We look forward to meeting you!

Your ŠKODA Training Team