B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010
The New Generation of E-Commerce · PDF fileC2C online marketplace B2C online shopping ......
Transcript of The New Generation of E-Commerce · PDF fileC2C online marketplace B2C online shopping ......
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The New Generation of E-Commerce
Thomas Ho
Country Manager , Global Business Development,
Alibaba.com
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C2C online
marketplace
B2C online
shopping
platform
Shopping
search engine
E-commerce Ecosystem
Group
shopping
platform
Global B2B
e-commerce
platform
Domestic B2B
e-commerce
platform
Affiliate
Third-party
payment
platform
Digital
Entertainment
Mobile OS
Mobile
Applications
Online Travel
Logistics
Internet
Communications
Merchant
Services
Cloud computing
and data
management
Global
consumer
e-marketplace
Local Services
Advertising
Network
Smart TV OS
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Mission
To make it easy to do business anywhere
Vision
To last at least 102 years
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-There are nearly 600,000 Thailand registered users in Alibaba.com
- Have 2 Official Agencies and 1 Training Center in Thailand Market
already which provides local and immediate service
- Particular strong in F&B, Agriculture, Machinery and Furniture in Thailand
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- The Sourcing Regions shift to ASEAN Countries
- There is a trend of ETC (Export To China)
- One Belt One Road speeds up the trading among the related regions
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Popular Thailand Categories for Chinese buyers
• Dried fruits
• Biscuits, snacks and confectionery
• Nuts, Soya products, Instant Drinks Powder
Food & Beverage
• Digital products Digital Products &
Computer
• Facial care
• Cosmetics and mists
• Body care
Beauty & Cosmetics
• Bracelets, necklaces, earrings Clothing Accessories &
Jewelry
• Crafts Crafts & Gifts
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Key Takeaways
1) Sourcing Regions shift to ASEAN
Countries (e.g. Thailand)
2) Export To China
3) Well Prepare the New Generation of E-
Commerce
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For more inquiries, please visit to
our booth outside, and join our
afternoon section
Email: [email protected]
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165, 165, 165
235, 232, 163
<file://\\IBHKS025\HALFWAY\Artwork Design by HK Pres Center\POWERPOINT TEMPLATE\Opensesame\Cover.psd>
The New Generation of E-Commerce
Thomas Ho
Country Manager , Global Business Development,
Alibaba.com
DRAFT – Strictly Confidential
C2C online
marketplace
B2C online
shopping
platform
Shopping
search engine
E-commerce Ecosystem
Group
shopping
platform
Global B2B
e-commerce
platform
Domestic B2B
e-commerce
platform
Affiliate
Third-party
payment
platform
Digital
Entertainment
Mobile OS
Mobile
Applications
Online Travel
Logistics
Internet
Communications
Merchant
Services
Cloud computing
and data
management
Global
consumer
e-marketplace
Local Services
Advertising
Network
Smart TV OS
DRAFT – Strictly Confidential
Mission 目标
To make it easy to do business anywhere
Vision 远景
To last at least 102 years
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Alibaba.com International
English-language marketplace for
exporters and importers with 43
millions of registered users in more
than 240 countries and regions
5,900+ product categories in
40+ industries
One of the Top 3 most-visited
website in the business category
as measured by Alexa.com
o No. 1 in E-Commerce category
o No. 1 in International Business
and Trade category
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Real-time statistical reports to understand your
online performance
Biz Trend
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Check activity score to learn
your activity level compared
with international Gold
Suppliers in your Industry
Stars show your level under
each activity. The more stars
you get, the better your
activity level is.
Advisor Overview
Get advice to make
optimization under each
activity
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Hot Keywords
DINING SET
Dining Set
Supplier Competition Showcase Products Search Frequency (Aug)
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1) Build up your own Brand
2) Be Creative and Make The Difference
3) Make use of web 2.0 and 3.0
How to sell your products via e-commerce platform in
China
Goretti Lee
Marketing Manager, APAC & MENA
International Business Development & Marketing
Alibaba.com
New policies in China to boost trade exchange
and local consumption
一路一带
中韩自由贸易
中澳自由贸易
单一窗口
跨境电商实验区
上海自由贸易试验区
进出口平衡
One Belt One Road
Single Window China-Korea Free Trade Zone
Sino-Australia Free Trade Zone
Shanghai Pilot Free Trade Zone Trade Balance
21世纪海上丝绸之路 The 21st Century
Maritime Silk Road
Pilot Cross Border
e-Commerce Zone
Cross-border B2B commerce places higher value on
emerging brands and local products from overseas
Global Domestic
SME Brands
Bordeaux: 5 Area, 9000 Vineyards
(6 Types of Red Wine, 3 Types of White Wine)
International
Top Brands
Lafite, Latour, Haut-Brion, Margaux
Cross-border B2C
Cross-border B2B
AUD
15
AUD 15
Import Procedures •Import license •Labeling •Company registration •Logistics •Instruction manual •Taxation •Customs clearance •Sampling inspection
Distribution •Importer (a%) •Main Distributor (b%) •Regional Distributor (c%) •Wholesaler(d%) •Retailer (e%)
1688 One -Stop Solution
1688 Global Brands
First platform with over 120M registered companies, 12M unique visitors,
generating150M page views per day.
Over10M online stores, covering 49 main categories and 1709 sub-categories.
Over 50% users are Taobao sellers, generating 860M daily GMV (RMB).
The largest domestic B2B ecommerce platform in China
In the next 3 -5 years, Alibaba
ecommerce will be covering
1000 counties
100,000 villages
1/3 Chinese rural area
Rural ecommerce in China
Thank You!
Goretti Lee
Marketing Manager, APAC & MENA
International Business Development &
Marketing
Alibaba.com