The New B2C is Brick-to-Click - Integrated Marketing Week NY Presentation by BestBuzz
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Transcript of The New B2C is Brick-to-Click - Integrated Marketing Week NY Presentation by BestBuzz
![Page 1: The New B2C is Brick-to-Click - Integrated Marketing Week NY Presentation by BestBuzz](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d50d40bb61ebf6148b45a3/html5/thumbnails/1.jpg)
Image Recognition - MEPWord-of-Mouth BUZZ
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BRICK-TO-CLICKThe New B2C Integrated Marketing Opportunity
#GetBuzzed
#IMW13
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92% of consumers trust recommendations from friends.
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Mobile Entry Points of BestBuzz (MEP)
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Creative QR Code designs to match any campaign
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Image Recognition and Augmented Reality- MEP
Scan Your Brand technology with BestBuzz.
Lead customers to an augmented reality or mobile experience.
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Image Recognition - MEP
Scan Seth Godin’s book cover with the BestBuzz app. Connect with social to buzz-in & win a free copy of his book!
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Event Marketing: SOLD OUT! Case Study
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BestBuzz Drives PAGE 1 Google SEO Results
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Dashboard Management and Analytics
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Case Study & Video: NYC Fashion Week
BeautiControl New York Fashion Week
RESULTS
Avg # Friends on Facebook 912
Buzz Scans 46
Social Impressions 41,960
Social Clicks 1,768
Social Action Ratio 1 Scan=38 Clicks
BuzzCodes printed on 100 Bags full of Product Giveaways
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Watch how BC generated Buzz at NYC Fashion Week:
http://bit.ly/NY-QR
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Case Study: Cadillac Escalade Launch
Social Good Campaign with BestBuzz
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Timeframe (4 weeks campaign): September - October 2011 Promotion: Bold Drive to Change Lives Reward: $150,000 Media Award for charity that generated the most “buzz” over 4 weeks Buzz Campaign Winner: Taylor’s Gift, Todd and Tara Storch
*BUZZ BONUS: In addition to Taylor’s Gift winning the Cadillac media award, they also increased donor registrations.
When the user scanned the QR code to vote for Taylor’s Gift with BestBuzz, a message telling the user’s friends that it “only takes 60 seconds to become an organ donor” was shared on social media with a link to a mobile-friendly organ donor registration website.
Over 85,000 people registered to become an organ donor through this Buzz campaign in 4 weeks.
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Click to edit Master title style
SMART: BestBuzz mobile app supports the 4 major smartphone OS
MULTILINGUAL: Brands can communicate to customers in 32 languages
SOCIAL: Agnostic technology allows customers to connect with multiple
social networks- Facebook, Twitter, Foursquare, LinkedIn, Google+
MOBILE: Easily create and manage dynamic mobile optimized landing
pages: CRM Data, Promotions, Enter to Win, Social Media, Product Info,
Video, Real Time Polling, Customer Reviews, Purchases, and more …
ROI: Word-of-Mouth: 25x higher CTR over Promoted/Sponsored Ads
Management: Single dashboard to easily manage, control, measure and
optimize marketing campaigns and messages in real-time, targeted by:
actions, time, user, location and more.
Integrated Marketing Checklist