WORLD’S LEADINGLINKEDIN TRAINING COMPANY

THE MOST POWERFUL CONNECTION TOOL ON LINKEDIN

INTRODUCTION

Having spoken and delivered presentations for hundreds of business owners over the past couple of years, I’m constantly surprised to find that majority of them are not taking advantage of this amazing tool.

The tool I’m referring to is LinkedIn’s ‘Advanced Search’. In my opinion, this has to be one of LinkedIn’s best features. It’s by far the quickest and most accurate way to search, find and connect with 100’s of contacts in your target market.

USING ADVANCED SEARCH

Now before I go ahead and show you how to use the tool, the first thing we must do is get really clear on your target market. Here are a few things to consider when creating you ideal client profile:

• Location• Company Size • Industry• Organization Role• Job Title • Keywords (common words they would use within their profile)

Take a moment now and really think about these points. Remember the more specific you are in whom you want to target the more quality contacts you will find and connect with.

SEARCHING FOR YOUR MARKET

Once you’ve completed this, your now ready to start searching for your target market.

Go to the top of your LinkedIn profile and click on the ‘Advanced Search Link’ located in the middle.

For the purpose of this example we are only going to focus on the areas highlighted in the image above. These are the same points we discussed earlier on in the article when you worked on identifying your ideal client profile.

START THE SEARCH

Once you’ve populated these areas simply hit the “Search” button located at the bottom left hand corner of the search feature.

This will then bring up a list of all the potential contacts you can connect with based on the information you supplied within the “Advanced Search Feature”.

Go ahead and complete the advance search feature based on your own target market and then hit “SEARCH”

Depending on the keywords and titles you’ve chosen your first result may not generate a large number of people you can connect with.

REFINING THE SEARCH

If this is the case simply go back to the advanced search tool and change the ‘title’ and ‘keywords’ until you reach a search result that lists a minimum of 400-targeted contacts.

Once you’re happy with the search result go ahead and save it by clicking on the link on the top right of your search results page. Saving your search result will allow you to quickly access previously run advanced searches. This eliminates the need to keep performing the same searches every time you log into LinkedIn.

Keep in mind that you have up to 3 saved searches, if you are on a free account. Saved searches will automatically run on a weekly or monthly period and send email alerts of any the new changes to you.

As you can see, the advanced search feature is a very powerful way to connect with 100’s of potential clients week in week out.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

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