OPPORTUNITY TO ALIGN WITH NEW YORK CITY’S

ONLY OVERNIGHT MARATHON, BENEFITING

BREAST CANCER INITIATIVES

OPPORTUNITY TO ALIGN WITH NEW YORK CITY’S

ONLY OVERNIGHT MARATHON, BENEFITING

BREAST CANCER INITIATIVES

In October 2015, thousands of women and men will Walk an overnight marathon through the streets of New York City, wearing decorated bras, in support of breast cancer initiatives. This highly visible and valuable annual event, known around the world as The MoonWalk, is the signature fundraising platform of the globally recognized charity, supported by over 437,000 participants, Walk the Walk Worldwide.

One night in 1996, Nina Barough had a

dream about Walking the New York City

Marathon in a decorated bra to raise money

for breast cancer initiatives. At the time,

Nina’s life was untouched by breast cancer

but months after she completed that first

marathon walk in her decorated bra, she was

diagnosed with an aggressive breast

cancer. The success of her first walk marked

the humble beginning of Walk the Walk, a

multi-million dollar charity, and it’s very own

challenge, The MoonWalk.

The MoonWalk aims to raise money so

anyone with breast cancer can receive the

care they need, regardless of financial

restrictions. For the past two years, Walk the

Walk America has made a grant to Memorial

Sloan Kettering Cancer Center in support of

their Breast Examination Center of Harlem.

$158 million

for breast cancer grants

+437 thousand participants globally

Since its London inception eighteen years ago,

Walk the Walk:

Globally with several marathons and program extensions

RAISED ENGAGED

EXPANDED

Nina’s Amazing Journey

Participants from other states in the US included: AZ, CA, D.C., FL, GA, IA, KS, KY, MA, MD, ME, MI, MO, MT, NC, NH, NS. OH, PA, RI, SC, TX, VA, VT

+500,000,000

TOTAL OVERALL IMPRESSIONS

+$650,500.00 TOTAL FUNDS RAISED

* Participants ranged from13 – 71 years old

41 AVERAGE PARTICIPANT AGE

PARTICIPANT DISTRIBUTION

BY STATE

93% PARTICIPANT DEMOGRAPHIC - FEMALE

THE MOONWALK 2014

SNAPSHOT

Partnership Benefits

• Infiltrate NYC, America’s #1 market

• Opportunity to expand into global markets through

various Walk the Walk flagship events in London,

Scotland, Iceland, and beyond

• Align with a globally recognized charity and the only

overnight breast cancer fundraising marathon walk

• Customize a sponsorship package to fulfill specific

marketing objectives

• Increase brand awareness

• Drive sales and digital media

• Leverage a fully integrated marketing, media,

promotional and social media campaign

• Interact with thousands of participants through

experiential and customized on-site activations

• Connect with 14+ thousand followers on Facebook,

an involved community on twitter, and active blog

• Challenge employees and stakeholders in corporate

marathon team and fundraising platforms

• Brand inclusion in advertising, marketing,

promotion and on-site branding

• Category Exclusivity

• Pre-event participant promotional packets

• Press announcements and events

• Grassroots marketing initiatives

• Social media, blog ambassador campaigns and

promotions

• Walk the Walk websites and email campaigns

• Customizable on-site activation

• Main Stage branding and programming

• Route activations and signage, participant bibs, t-

shirts, etc

• Rights to use the The MoonWalk New York City

marks in all advertising and promotions

6

Customizable Campaigns

Sample Brand

Integration

EVENT COVERAGE

• 350+ million earned media impressions including a national television segment with celebrity James Franco and day of coverage

• 3 engaged celebrity ambassadors including Bruce Beck a NYC sports anchor (far left), Brandi Chastain from the 96’ Gold Winning Olympic Soccer Team (center) and Tina Cervasio a television and radio sportscaster (far right).

Celebrity Ambassadors

For more information please contact:

Layne Werner

Strategic Marketing & Partnerships

P 646.679.7199

layne@leaddogmarketing.com

440 9th Ave

17th Floor

New York, NY 10001

For more information please visit:

walkthewalkamerica.com