LeadDog Marketing Group

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The MoonWalk New York City 2013

On July 20, 2013, thousands of courageous men and women will power walk a marathon through the streets of New York City, in the middle of the night, wearing decorated bras, in support of breast cancer initiatives.

This mega event, known around the world as “The MoonWalk,” is the signature fundraising platform of the globally recognized charity Walk the Walk.

Think big huge iconic “wow” events -- New Year’s Eve in Times Square, the Macy’s Thanksgiving Day Parade, the Tree Lighting at Rockefeller Center....

Coming to ameriCa for the first time

This is your brand’s opportunity to be a part of NYC’s next

signature event!

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Nina’s Amazing Journey

In 1996, Nina Barough had a dream of Power Walking the New York City marathon in a bra to raise money for breast cancer causes. She gathered a group of 13 people to join her and Walk the Walk was born.

At that time her life was completely untouched by breast cancer, yet she raised money that year in support of charities committed to research and treatment of the disease. Just a few months after Nina completed that first marathon walk, fate stepped in and she was diagnosed with an aggressive case of breast cancer.

The success of this first walk in New York was the small beginning of what was to become a multi million dollar charity and also Walk the Walk’s own challenge: The MoonWalk.

15 years later, The MoonWalk has become an iconic challenge in London, Scotland and Iceland with over 300,000 participants having raised over $126,000,000 to benefit local breast cancer causes. His Royal Highness Prince Charles is the Patron of the charity, and notable celebrities like Paul and Stella McCartney and Pierce Brosnan are strong supporters.

Our goal for The MoonWalk New York City 2013 is to raise money to make sure everyone with breast cancer gets the care they need - no matter what. A grant will be made by Walk the Walk America to Memorial Sloan-Kettering Cancer Center to help support their Breast Examination Center in Harlem.

a dream Comes to life

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Join us as a Founding Partner

BeCome a foUnding Partner

• Seize the opportunity to break through in America’s #1 market through a part-nership with this high-visibility, media friendly property

• Touch the lives of your consumer – ac-tive and passionate women of all ages (predominantly 30-55) – by showing support for an event and a cause that really matters to them

• Drive traffic to and engagement with your brand’s digital and social media channels

• Combine the power of a compre-hensive integrated media plan with a high-impact experiential on-site pres-ence to generate awareness and sales for your brand

• Involve your employees and other stakeholders to increase their loyalty, team-building and satisfaction

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The MoonWalk’s Integrated Marketing Campaign

ConneCt With CUstomers in a totally different Way

• Efforts kick off February 2013, and con-tinue through all engagement phases in Q1, Q2 and Q3: Driving Awareness, Registration, Training, Fundraising, Event Participation and Follow-up

• Paid/partnership media plan includes New York’s #1 TV network (TV, online, mobile), NYC’s largest newspaper (print, online, mobile) and NYC’s top-rated radio station (Radio, online, grassroots) worth nearly $1 million, garnering over 30 million impressions

• Millions of earned media impressions planned through comprehensive PR campaign and strategic partnerships

• Initial press release on 2/19/13 picked up by 355 media outlets with 224 million impressions

• Hands-on interaction during event weekend, with thousands of participants, volunteers, sponsors, partners, media, talent, entertai-ners at The MoonWalk City on Randall’s Island

• Robust online platform with newly designed website, walkthewalkamerica.com, and a dynamic social media campaign that includes Facebook, Twitter, Training blog, Pinterest

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Become a Signature Sponsor

tyPe of sPonsorshiPs CATEGORY EXCLUSIVITY

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• Rights to use the The MoonWalk New York City presented by Empire BlueCross BlueShield marks in all advertising and promotions

• Category exclusivity

• Your company/logo included in adver-tising, marketing, promotion and on-site branding at event

• Your company/logo included in press announcements and press activities

• Your company/logo included in grass-roots marketing efforts, i.e. booths at local health expos. Opportunity for product sampling, discounts, database collection, etc.

• Your company/logo included in our social media and Blog Ambassador outreach programs. Opportunity for product sampling, discounts and other promotional offers

• Your company/logos and messages included on walkthewalkamerica.com website

• Branding on-site at The MoonWalk City at Randall’s Island, where all pre- and post-event activities and celebrations take place

• Branding on the Main Stage with sig-nage and announcements during music performances, speeches, videos and presentations

• Customizable booth on-site to engage audience with sampling, demos, activi-ties, etc.

• Branding on signage throughout 26.2 mile route

• Opportunity to be exclusive brand in specific category, for example: – Official Water – Official Bra– Official Shipping Partner– Official Medical Supplier– Official Beauty Partner

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Become a Featured Event Sponsor

tyPe of sPonsorshiPs

• Your company/logos and messages included on walkthewalkamerica.com website

• Your company/logo included in selected social media and Blog Ambassador outreach programs. Opportunity for product sampling, discounts and other promotional offers

• Branding on-site at The MoonWalk City at Randall’s Island, where all pre- and post-event activities and celebrations take place

• Customizable booth on-site to engage audience with sampling, demos, activities, etc.

• Branding on the Main Stage with announcements during music performances, speeches, videos and presentations

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get in on the ground floor of new york City’s next big “WoW” event

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Meet LeadDogMarketing Group

LeadDog Marketing Group, based in NYC, is a full service integrated marketing agency with extensive experience creating, marketing and producing some of New York’s biggest events over the past twelve years.

We are Walk the Walk’s partner to bring The MoonWalk to the United States.

Our marketing, management and produc-tion experiences, combined with strong relationships with local government agen-cies, provide us with the unique expertise to create a hugely successful event here.

We have specific experience in peer-to-peer athletic events including: Memorial Sloan Kettering Cancer Center Cycle for Survival,  Susan G. Komen Race for the Cure, MS Bike, American Cancer Society Making Strides.

Walk the Walk's Partner in the United states

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ABOVE O You! The Oprah Magazine, New York, 2012

Our Expertise

WOMEN

NEW YORK CITY

CAUSE RELATED

BIG EVENTS

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LEFT Syfy Upfront 2012, New YorkBELOW Summer Streets 2012, New YorkBOTTOM Amtrak National Train Day 2012, New York

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TOP Grand Central Centennial 2013, New YorkABOVE Sephora Times Square 2012, New YorkLEFT Grand Central Centennial 2013, New York

for more information,Please ContaCt:

Gigi BrettStrategic Partnershipsgigi@leaddogmarketing.comP 917-363-7810

RJ HarrisStrategic Partnershipsrandall@leaddogmarketing.comP 212-488-6577

for information on the event, Please visit:

walkthewalkamerica.com

in partnership with