The Mobile Organization - Dubex · The Mobile Organization Sean Ginevan, ... BYOD (user choice and...

The Mobile Organization

Sean Ginevan,

Director, Business Development

2 MobileIron Confidential

No, I’m not Noah Wasmer…

• Director, Business Development

• Started in MobileIron August, 2009

• Variety of roles: Product Management, Marketing, now

new product partnerships

• Formerly at Cisco Systems, in academic research and

the trade press .


Journey to the Mobile First enterprise

Device Security BYOD (user choice and privacy)

Email access (secure ActiveSync)

Multi-OS security (BlackBerry replacement)

App & Content

Enablement

1st gen of mobile apps

Mobile documents

Cloud protections

Business

Transformation New user & business experiences


Retail Finance Manufacturing Health Care

Mobile apps proliferating across verticals


Key requirements for mobile apps

• Focused on business processes not comprehensive

features

• Delivers a consumer grade experience to meet user

expectations

• Fast, agile development cycles & rapid iterations

• Meets organizational & regulatory requirements for data

security.

B2C Apps Don’t Require the Same Level of Security


Traditional Enterprise Security

8

Firewall

& VPN

MobileIron Confidential


The ground rules are changing

High-stakes battle for

data ownership

Productivity carrots?

iWork -> iCloud

Quickoffice -> G Drive

Office -> SkyDrive

DATA

Short OS cycles

App darwinism

Consumer cliffs

Migration as the norm

BB/Nokia 5 year drop

Ecosystem evolution

PACE

Patch-based to policy-

and context-based

iOS 7

Windows 8.1

SECURITY


Mobile Applications

Carry Data Everywhere

10

Copy/Paste

Open-in

Forward



Management must be in the app layer


Configuration

Delivering

Centralized

Application

Configuration

Security

Layered Application

Security and

Controls

Data Transport

Securing

Individual

Application

Communication

Device Attributes

- OS Version

- Installed Apps

- Connectivity

- Jailbroken

- Location

- Certificates

- Encryption

- Authorization

- Roaming

App Attributes

- Version

- Copy/Paste

- Open With

- Authorization

- Reputation

- Encryption

- App Tunnel

Data Attributes

- Originating

Source

- Copy/Paste

- Open With

- Authorization

- Encryption

- Content Tunnel

Resulting Action

- Network Access /

Access Control

- Quarantine

- Wipe

- Remove App

- Step-up Auth

- Remove Content

- Require App to run

online (remove data)


MOBILE CONTENT

MANAGEMENT

• Secure Enterprise Content

Access

(and SharePoint)

• Secure Email

Attachment/DLP

• Secure Intranet Browsing

• Selective Wiping

MOBILE APP

MANAGEMENT

• Store Front for In-House

and Public Apps

• Dynamic Application-Level

Policies & Configuration

• Separation Between

Enterprise & Personal

Persona

• App Tunneling

MOBILE DEVICE

MANAGEMENT

• Secure and Manage

Devices Across Multi-OSes

• No-Touch Provisioning and

Configuration

• Across Corporate Device or

BYOD

Complete

Solution for

Mobile IT


The enterprise evolution

15

Definition… Mobile First organisations

embrace mobility as their primary

IT platform in order to transform

their businesses and increase their

competitiveness

New apps are

developed and delivered

to mobile devices first

Core business

processes can be

performed on any

mobile device

APPLICATIONS

Content of all types is

easily and securely

available on any device

CONTENT

End users choose their

devices

Security is invisible

to end users

USER EXPERIENCES

In a Mobile First company…


Creating mobile workstations for employees

who are constantly on the move

Mobile First Case Study

Lidl Mobile Office iPad roll out:

• Streamlined routine tasks

• Apps help the manager with

real-time inventory

management

• Up-to-date and attractive

training material

• Special offers can be

implemented quickly in the

store

• Data is presented on a mobile

device using an intuitive

graphic interface

Results

• Time-savings of ~20%

• Paper files have nearly disappeared

• Improved employee satisfaction and

retention


Transforming the retail experience


Taking point of sale & customer

interaction mobile

• iPads used to walk customers

through entire store inventory,

both online and in-store

• Better tracking of inventory and

sales data – prevents

showrooming

• Improved customer

experience with more efficient

check-out process Source:

http://www.npr.org/blogs/alltechconsidered/2012/12/10/

166890714/forget-the-register-stores-use-mobile-to-

make-sales-on-the-spot


Transforming patient care


Patients

• Improved quality of

care Accessibility of patient data

• Industry Standards compliance with HIPAA

standards

Doctors

• Internal apps Doctor and facility directories

• Actionable information

delivered via mobile: Mission Critical Business Process

• Kiosk style iPad displays Access to critical patient information at

key locations throughout the hospital.


Using mobile to transform

business inside and out


Customers

• Barclays Pingit: instant money movement via

mobile telephone numbers

• Barclays Mobile

Banking: Check account balances,

manage accounts, etc.

Employees

• Internal social network on

smartphones: Near real-time Mobile-First collaboration

• Actionable information

delivered via mobile: Mobile-First

Mission Critical Business Process

• Retail branch staff

equipped with iPads: open customer accounts instantly by

taking iPad pictures of identification

documents


The future vs now


The stats mirror the prediction

• Smartphones now outsell feature phones worldwide.

– Worldwide smartphone shipments up 46.5% from Q2 2012

– Sales of feature phones to end users totaled 210M units declined,

21% year over year

• As of May 2013, 60% of adult cell owners use their

phones to go online.

• 34% of cell internet users go online mostly using

their phones, and not using some other device such as a

desktop or laptop computer. 1: Gartner, Inc. http://www.gartner.com/newsroom/id/2573415

2: Pew Research Center’s Internet & American Life Project Spring Tracking Survey:

http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

http://www.gartner.com/newsroom/id/2573415

http://www.gartner.com/newsroom/id/2573415








How mobiles are being used


MobileIron Global Users Conference

June 2013, San Francisco

Come with questions. Leave with answers.

65% going BYOD

65% using certificates

62% building apps

99% deploying iOS; 60% deploying Android

30% using API

Customer profile

Privacy

Data containment

App development and governance

Workflow integration

Global rollout


Implications for business

• We’ve seen this movie before:

– ERP / CRM

– Dot.com & e-commerce

– Business process automation

• Mobile will become a competitive advantage

– Change the way business is done

– Make employees more efficient & productive

– Transform consumer experiences

• The race to leverage mobile most effectively begins now

The Mobile Organization - Dubex · The Mobile Organization Sean Ginevan, ... BYOD (user choice and...

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