Mobile Marketing

Agenda

• Why mobile?• Mobile websites• Mobile messaging• Codes & Tags• Mobile applications• Q&A

Quick Polliphone, android, blackberry

Why is mobile marketing

significant?

86% of Americans Using Mobile Phones

90% of Americans have internet

ready phone

Internet Reach: 1.7 Billion

Mobile Reach: 4.8 Billion

There are almost 5 times more mobile devices than there

are computers

89% of the major brands currently

planning to market via mobile phones

Mobile Websites

Google mobile searches to outnumber Google desktop searches by the end of 2012

Why important?

• Better user experience– Google mobile actually gives

preference in their search rankings to those sites that have a mobile version

Google Analytics now segments your mobile traffic

Mobile websites

• Smartphone browsers recognize• Load quickly• To the point• No pinch, zoom, flip needed• Easy to use & navigate• Click to call

Action Items

• Look at your site analytics• Consider how your visitors could

benefit from a mobile website

Mobile Messaging

95% of text messages are

opened and read

On average emails are read within 48 hours

Text Messages within 4 minutes

Text Much?

• Over 6.1 trillion text messages sent last year.

• 50,000 of them were from my daughter

What is mobile message marketing?– Building a list of cell numbers, then

send blasts to one, part, or all of that list.

How It Works

Step 1: Reserve Your Keyword

Step 2: Get Your Short Code

Step 3: Start Promoting To Build A List

Text: CRUMBSTo: 56564

To receive a coupon for 15% off your next

order!

Action Items

• Think about creative ways you could collect cell numbers

• Consider how you could use those contacts to bring traffic to your store/shop with that amazing open rate

Why use them?

• Breathes new life into print/on site marketing– Link to just about anything

Action Items

• http://www.qreatebuzz.com/• Try one out

Mobile Apps

There’s an app for that

• Most popular are games, news, maps, and social

• Stays on phone• Added functionality/features• Can be costly to develop

So-Lo-MoSocial Location Mobile

Check Out Your Check-Ins

• Leverage your customers social networks

• Reward loyalty in new way• Respond quickly to both negative

and positive feedback• Learn and improve

M-CommerceMobile purchase transactions

Next gen e-commerce

• By 2015 $119 billion spent globally on mobile commerce

• Allow your customers to make purchases on the go

• Must be simple and secure

Questions?

Email me & get

Sam BennerWSI Global Marketingsam@wsiglobalmarketing.com805.901.2162Office in Gardner Building, downtown Ventura

Thank you.