the messenger of experience form and...
Transcript of the messenger of experience form and...
2.744 product design
formthe messenger of experience
and color
I’ll always find you
I’ll always find you
the messenger of experience
form and color!
a mini quiz!list 4 steps/levels in a systematic form-giving process
list 3 types of transition or “corner” types, and what qualities they convey
but first…
form-giving processpart 1
structure surface details/color graphicswhat it is topologyproportionsdirectionality
feelingcorner treatments types evoke different feelingsconsistent use of treatments form a style or brandworking in clay gets your hands dirty
form-giving processsurfaces
C0
positional continuity
C1
tangent continuity(first derivative)
C2
curvature continuity(second derivative)
transitionsprecise, structured, dangerous utility, practical, unrefined sophisticated, fluid, inviting
form-giving processsurfaces
hybrid formsprecise + sophisticated
dangerous + inviting
precise + unrefined
form-giving processsurfaces
form/corner treatment vocabulary
surfaceform-giving process
the feeling
rectangle exercise
expressive rectanglesform-giving process
expressive rectanglesform-giving process
happy (elizabeth)
happy (micheal)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
young (ryan)
young (sami)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
old (anika)
sad (ben)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
angry (stephanie)
calm (cameron)
young
old
sad
happy
calm
angry
expressive rectanglesform-giving process
angry (kevin)
calm (vrushank)
young
old
sad
happy
calm
angry
2.744 product design
the messenger of experience
form and color
form-giving processpart 2
structure surface details/color graphics
detailsform-giving process
sympathetic to the overall structure and surface
proportions/grid
flow and direction
surface corner vocabulary
structure and surface
detailsform-giving process
organize elementsgrouping
proximity
similarity
continuation
common region
connectedness
closure
detailsform-giving process
add predictability and varietyrhythm
color
shape
dimension
arrangement
number
between or within groups
details/colorform-giving process
visible electromagnetic spectrum
400500600700
wavelength (nm)
details/colorform-giving process
our sensors
sens
itivi
ty
rod vision
conevision
400 600500 700wavelength (nm)
details/colorform-giving process
sensors: dark adaptation
minutes in dark
low
high
sens
itivi
ty
10 50
rods
cones
rod/cone adaptation
sens
itivi
ty
minutes in dark
low
high
10 50
color adaptation
rodopsin
resolution of night vision < 20/200
details/colorform-giving process
sensors: dark adaptation
sens
itivi
ty
minutes in dark
low
high
10 50
color adaptation
light sensitivity rangesover 9 orders of magnitude!
but we can only sense across 3 orders at a time
at any time, 106 levels of our range are either black or white
white paper can be 1,000,000,000 times brighter in outdoor sunlight than on a moonless night.
details/colorform-giving process
cone pigments
abso
rptio
n
400 600500 700wavelength (nm)
short medium long
details/colorform-giving process
object color/reflectancefruits and vegetables
refle
ctan
celemon
orange
tomato
cabbage
400 600500 700wavelength (nm)
400 600500 700wavelength (nm)
refle
ctan
ce
object color/reflectance
400 600500 700
wavelength (nm)
refle
ctan
ce
black paper
20% gray card
white bond
details/colorform-giving process
details/colorform-giving process
color and light source
400 600500 700
wavelength (nm)
inte
nsity
sun
tungsten
400 600500 700
wavelength (nm)
refle
ctan
ce
sun tungsten
color temperature?
details/colorform-giving process
color and contextsimultaneous contrast
details/colorform-giving process
color and contextsimultaneous contrast
details/colorform-giving process
our perception of color depends on many things
and so the take-home design message is…?
light source, light levels, surrounding context, adaptation
test in use conditions
details/colorform-giving process
color wheel (circa 1700)your tool for understanding what goes with what
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
details/colorform-giving process
basic color wheelwarm and cool
cool
warm
cooler
cooler
details/colorform-giving process
basic color wheelcolors in common
all contain red
details/colorform-giving process
basic color wheelcolors in common
all contain blue
details/colorform-giving process
basic color wheelcolors in common
all contain yellow
details/colorform-giving process
basic color wheel
this is pure hue
your tool for understanding what goes with what
details/colorform-giving process
color dimensions
hue
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
saturation/purity(blend to center)
lightness/value
inte
nsity
shade (add black)
details/colorform-giving process
color dimensions paint speak
tint (add white)
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
one point
vivid focus, often used in products
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
contrasting or harsh
strong patterns, children’s products
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
similar
quiet, calm, homey
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
separation
accents differences or tones down
details/colorform-giving process
color schemesprimary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
separation
accents differences or tones down
cool
warm
cooler
cooler
details/colorform-giving process
color and emotions
intense, danger, secure
warm palette
cool
warm
cooler
cooler
details/colorform-giving process
color and emotions
calm, relaxed, unprovocative
cool palette
cool
warm
cooler
cooler
details/colorform-giving process
color and emotions
unsettling (a ralph color scheme)
mixed emotions
details/colorform-giving process
color and emotions
tranquil, weak, inexpensive
value and saturation
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
details/colorform-giving process
color blindness
monochromatism: 0.001% of population
design considerations
value (lightness) based schemes
protanopia: 1% males, 0.02% females(red/green)
dueteranopia: 1% males, 0.01% females(red/green)
tritanopia: 0.002% males, 0.001% females(blue/yellow)
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
details/colorform-giving process
color setting process
i) product goals, image, function, formii) value/lightness, temperature
iii) background color (receding)
iv) accents (color scheme)
v) limit your pallet (typically 3 or fewer)
primary
secondary
tertiarycont
rasti
ng
cont
rasti
ng
com
plem
enta
ry
analogous
color challengeform-giving process
give feeling/emotion through color
look inside your name carddownload exercise file and referencesset color paletteuse only colors in palette only change colors
name feeling_username.png 150 dpiemail [email protected] file
angry 1
young 2
old 3
mysterious 4
happy 5
sad 6
calm 7
form-giving processa structured approach
structure surface details/color graphics
laptop/software you are comfortable using for graphic/text editing (ppt, keynote, illustrator, photoshop, etc.)
learn how to put text on a baseline before class