The Medium Is The Message O M S S E A

online marketing

summitJ U L Y 2 0 0 9

SCOTT ROTH DIRECTOR,

PRODUCT MARKETING

s r o t h @ e x a c t t a rg e t . c o m

TH

E

ISTHE

MEDIUM

MESSAGE

THREE TAKEAWAYS1.E M A I L I S N ’ T

O P T I O N A L2.EMAIL IS SOCIAL.

SOCIAL NEEDS EMAIL.3.HOW TO MAXIMIZE ROI

WITH “EMAIL PLUS”

EXACTTARGETinACTION .com

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WE

LIVE

IN

CRAZYTIMES


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KINGDOMS ARE CRUMBLING


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FANS ARE NOW

REVOLUTIONARIES


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FOOD WANTS US TO WATCH MORETELEVISION


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TELEVISION

WANTS US TO WATCH MORE

INTERNET


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UNANTICIPATED

CONSEQUENCES


www.


www.

D I R E C T M A I L - T E L E P H O N E

TV – RADIO – PRINT – DISPLAY - OOH

E M A I L – I N S T A N T M E S S A G I N G

WEBSITE – SEARCH – ONLINE DISPLAYPAID SEARCH – LANDING PAGES -M ICROSITESA F F I L I A T E – O N L I N E V I D E O

- W E B I N A R S

S M S – M O B I L E E M A I L

B LO G S – R SS – P O D C A S T S – W I K I S - D O O H C O N T E X T U A L – S O C I A L – M O B I L E W E BB E H AV I O R A L – W I D G E T S –

V I RT UA L W O R L D S

A D D R E S S A B L E V O I C E - T W I T T E R

<1990 1995 2000 2009


www.

"In a culture like ours, long

accustomed to splitting and

dividing all things as a means of

control, it is sometimes a bit of a

shock to be reminded that, in

operational and practical fact, the

medium is the message. This is

merely to say that the personal

and social consequences of any

medium - that is, of any extension

of ourselves - result from the new

scale that is introduced into our

affairs by each extension of

ourselves, or by any new

technology."

WE NEED

A

HERO

EMAIL REALITY

CHECK


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EMAIL OFFERS

THE LARGEST

USER BASE(source: PEW)

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EMAIL OFFERS

THE HIGHEST

ROI (>$45)(source: DMA)


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EMAIL IS NOW MUCH MORE THAN

NEWSLETTERS


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EMAIL

PLUSEXACTTARGETinACTION .com

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EMAIL + C R M

PERSONAL

RESPONSE


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EMAIL + CRMCUSTOMIZEDPRODUC

TINFORMATION


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EMAIL + CRM

LEADNURTURIN

G


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EMAIL + CRM

RESELLEREDUCATION


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EMAIL + ANALYTICS

INTELLIGENTMESSAGING


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EMAIL + ANALYTICSTRIGGERED

RE-MARKETI

NG

EMAIL + ANALYTICS

LIVE OFFER

S


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EMAIL + ANALYTICS

BEHAVIORAL

MESSAGING


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EMAIL + VIDEOENHANCED EXPRESSION


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EMAIL + VIDEO

EMBED

DED VIDEO


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EMAIL + SOCIAL

ACTION

AMPLIFIED


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EMAIL + SOCIAL

ORIGINALVIRAL


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EMAIL + SOCIAL

BUILDINGCOMMUNITY


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EMAIL + SOCIAL

CONSUMERCONTENT

EMAIL + SOCIAL

THE SOCIAL FORWARD


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EMAIL + SMS

MOBILE

IMMEDIACY


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EMAIL + SMS

MOBILE

CAPTURE


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EMAIL + SMS

MOBILE

ACTION


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EMAIL + VOICE

PERSONALPO

WEREXACTTARGETinACTION .com

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EMAIL + VOICE

EVENT

REMINDERS


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EMAIL + VOICE

STAR-STUDDED REMIND

ERS


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THE FAN-CENTRIC present

s FUTURE

FANMAILMARKETING.com

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THE CONNECTIN

G

THREAD


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s FUTURE


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1. SERVE INDIVIDUALS


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s FUTURE


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2. HONOR

THEIR PREFERENCES

COMMUNICATION

CONTENTFREQUENCY

CHANNEL EXACTTARGETinACTION .com

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s FUTURE


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3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES


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SANITY IS THE MESSAGE

Expanding the Reach of Email Through Social

Networks• How marketers

are planning to integrate email and social media programs in 2009

• Key social media observations from B2B and B2C marketers

• How major companies like Powell's Books, Carmex, and TripAdvisor are using social media

Get This New White Paper!

43EXACTTARGETinACTION .com

www.

TEXT NOW TO GET THE NEW WHITEPAPER!1. OPEN A NEW TEXT MESSAGE ON

YOUR CELL PHONE2. TEXT “OMS

[email protected]“ to 38767EX: “OMS sroth@exacttarget .com”

3. HIT “SEND” (note: your phone # will not be saved)

mailto:[email protected]

mailto:[email protected]


s FUTURE


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EMAIL:[email protected]

BLOG:blog.exacttarget.com


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The Medium Is The Message O M S S E A

Spiritual

Transcript of The Medium Is The Message O M S S E A