the medium or the message
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The Medium or the Message? How to integrate social media into communications campaigns Mark Lowe, Third City, at the CIPR Social Media Conference 2012
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SHARETHIS
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
SUPPORTED BY
SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Mark LoweThird City
the medium or the message?
The medium or the message
Why does Flora spread?
• Quirky• Authentic• Social value• Works in the real world
How the rules have changed
• Speed• Power• Reach
How they haven’t
The message is king
It starts here
Technology can help
Understand new platformsdon’t be ruled by them
Facebook:Visual, Community, Social, CSR
Twitter:News, advocacy,
customer service
Pinterest:Design, Retail
This man was wrong
Thanks
Third City
thirdcity.co.uk
twitter.com/third_city
Pinterest/thirdcity
