THE MASHUP Complete Overview Package 2011
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Transcript of THE MASHUP Complete Overview Package 2011
8/7/2019 THE MASHUP Complete Overview Package 2011
http://slidepdf.com/reader/full/the-mashup-complete-overview-package-2011 1/14
THE MASHUPComplete OverviewPackage
Breaking Barriers Musically and Socially
8/7/2019 THE MASHUP Complete Overview Package 2011
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8/7/2019 THE MASHUP Complete Overview Package 2011
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THE MASHUPABOUT THE MASHUP
The MASH UP aims to launch a movementthat will unify people to break barriers bothmusically and socially.
Young people of today are change makers,taking the reigns of the mediums they enjoymost- technology, music, fashion- andengaging with them in ways more personalthan ever before.
Utilizing these tools, the Mash Up will ignitea feeling of excitement, and utilize theinfluence of music to leverage action. !
8/7/2019 THE MASHUP Complete Overview Package 2011
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OBJECTIVES
4
THE MASHUP
• Create an event that features new talent creating aplatform for future icons within the music industry.
• Proceeds from ticket sales will be donated to theSomaly Mam Foundation towards the combat against
Human Trafficking.• Promote the message and initiatives of womenempowerment through our social sponsorHerAgenda.com.
• Raise awareness on the issue of Human Sex Trafficking in NYC and urge our attendees to petition
to vote.• Create change and awareness through a hybrid of entertainment and philanthropy transmitted throughthe power music. ! • To extend the brand of the Mash Up to leverage thedemand for an annual event and ignite a web
presence that serves as an ongoing extension of theevent.
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THE MASHUP Target Market Selection
Young men and women ages 21-34.
Being that we will have an alcoholsponsor this event has to be 21 plus
For our ongoing initiative incombating human trafficking throughwomen empowerment we will includethe target market of ages 12-20.
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Target Market Selection:Demographics
6
THE MASHUP
Demographics:
Men and Women ages 21-34
Race/Ethnicity: All races/ethnicities
Location: NYC
Income: No Income- $100,000+
Education: In college, BA, Masters+
8/7/2019 THE MASHUP Complete Overview Package 2011
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Target Market:Psychographics
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THE MASHUP
• Young, high-energy, hip, and cool crowd
• Tech savvy and are the generation of social media includes:
-early adopters
-social media enthusiasts
-entrepreneurs
- influencers
-brands & corporations
• Forward thinkers, creative, independent, ambitious, movers
and shakers.
• This market enjoys travel, culture and embraces all genres of
music.
• Environmentally conscious and are concerned with social
issues.
• They value immediacy and convenience, and are known forchallenging the status quo, because growing up, they were
exposed to diverse points of view and many possibilities.
Inside the Mind of The Influencer: The Mash Up Crowd
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Target Market Strategy
8
THE MASHUP
Our strategy focuses on using our
performers as the liaison between social
issues and music. Using the !FUN" factor
to create an interest within our selected
young and hip target market. Upon
launching The Mashup, we will stay in
regular contact with our customers via
numerous online methods, including socialmedia and email marketing. We will
engage our target market to make a
change through various interactive
methods.
8/7/2019 THE MASHUP Complete Overview Package 2011
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Target Market Strategy:
Needs and Wants
9
THE MASHUP
Very frequently, this market talks to each other
about developing strategies and creating
technology to make the world a safer and better
place. They also participate in online forums
and discussion groups to gather tips and other
information to help them understand the ever so
changing world around them.
They enjoy being rewarded and appreciated for
their ideas/progress. We intend to incorporate a
contest through Facebook in which the winner
will be able to show their video the day of The
Mashup, in addition to being highlighted on our Twitter page. This will give the winner
worldwide "bragging rights."
8/7/2019 THE MASHUP Complete Overview Package 2011
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Communications Strategy
10
THE MASHUP
• Leverage social media and word of mouth for the
vast majority of our marketing using platforms such
as Twitter, Facebook.
• Make announcements via regular tweets and
updates to our fan page on Facebook.
• The newsworthy component of our event also makes
it enticing for traditional media.
• Direct email marketing list which will be handled by
our media sponsor.
8/7/2019 THE MASHUP Complete Overview Package 2011
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Integrated Communications Strategy:
Online Marketing Channels
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THE MASHUP
Social Media campaignthrough Facebook and
Twitter.
Online Radio Spots
Create short video “documentary-style” videos to directly connectwith audience and gain instant
feedback
Create online forums todirectly engage with our
target market
Post event news and updates on prominent
music blogs.
8/7/2019 THE MASHUP Complete Overview Package 2011
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Integrated CommunicationsStrategy: Offline Marketing
Channels
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THE MASHUP
Radio: Radio spots on
influential radio station withinour target demographic
Print: Press releases will besent out to print publicationswithin our target market that
highlight music.
Coverage on local TVnetworks and websites with
potential to go national.
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Social Impact
13
THE MASHUP
Creating achange withinthe community
for a universalimpact
Using music asa liaison
between youthand change
Deter Sextraffickingthrough
education andawareness
Motivateaudience to be
leaders
CreateUnderstandingof social issueswith a focus of
NYC
Exposingcultural
stereotypes
Enablinginvolvement of various
ethnicities andchanges tocombat a
common cause
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Social Impact
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THE MASHUP
Creating achange withinthe community
for a universalimpact
Pushingattendees to
petition to voteagainst Human
Trafficking
YOU are apartof the fight to
abolish modernday slavery
Createconfidencewithin thecommunity
Starting a socialand culturalmovement
Becoming thevoice to expressthe importance
of womanempowerment
Saving the youthby protectingtheir mothers
(providers) andeducating their
peers.