THE MARKETING PLAN

Haven’t u ever dreamed of a perfect wardrobe but u always have to think twice before u enter a shopping mall

or any store to shop.

Those hip-hop styles or the latest trends that u see ever bloger put up

on the internet.

Don’t u fell bad when your friends brag about all the street shopping they did and got the amazing style

trends at low costs.

But when u reach there all u see are the heavily priced items and suck at

bargaining.

All you ever want are the latest styles without creating a hole in your pocket. Without suffering the scoching heat of the sun and the hassels of a getting a

perfect bargain.

Worry no long! Your desired closet is just an app away. Now u can get all the street style and latest trends just at your fingertip.

CLOSETO

OUTLINE Executive SummarySituation Annalysis a) Company Overview b) Market overview c) Target customers Goals Strategy a) SWOT analysis b) Needs and wants c) Competitors Tactics a) Name and Logo b) Slogan c) Price d) Incentives e) Distribution Implementation

EXECUTIVE SUMMARY

EXECUTIVE SUMMARYoEnables people to buy the street stuff sitting at home. oAn app that peovides various fashion styles at their doorteps at easy and afforable prices.oConnects the fashion market to every individual.

EXECUTIVE SUMMARYPeople can order:The styles that are shoen on the app.They can also send pictures of any specific style they liked and they would want the same All styles including accessories, clothes, footwear, handbags, sunglasses, belts etc everything can be bought.

SITUATION ANALYSIS

COMPANY OVERVIEW“CLOSETO” is a unique app which allows customers to buy the street style products from home, without the hassels of travelling and bargaining in the markets to find the desired product at a catchy price.

COMPANY OVERVIEWThis is a different concept and will attract customers from across the country. This app provides classic and premium version at reasonable prices like most of the other apps.

COMPANY OVERVIEW“CLOSETO” acts as a intermediate between the markets and the customers with nominal charges. It assures customer satisfaction and product quality at affordable prices. It allows customers to send the picture of product they want to buy and it will be delivered on their doorstep.

MARKET OVERVIEWKeeping the marketing budget minium, the app can be promoted through social networking sites and later on earning the profits the app can be promoted through pop up adds and posting advertisments in newspapers and organising evnts to promote the appn through flash mobs etc.

Social media marketing is the use of social media to market a product or service. Social networking websites allow individuals and businesses to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising.

SOCIAL MEDIA MARKETING

TARGET CUSTOMERSThe app will target all financial backgrounds but, is mainly for those students and people who like to try out the newest trends but are reluctant to spend a lot of money on buying such items. This is also beneficial for those who love street stuff but aren’t good at bargaining and searching for the right product.

GOALSIts main goal is to create a good customer market by satisfying their desires of the products they wish to buy. However, a great revenue pool is not expected at the beginning months as it takes time to build customer trust, and brand equity.So the main focus would lie on providing attractive deals to customers and increase the number of users.

STRATEGY

STRENGTHS1.Completely original and new.2.Products available at

affordable prices.3.From apparel to accessories

and footwear, handbags and eyewear everything is available at rock bottom prices.

WEAKNESSES

1.New in the market.2.People will not trust the app readily.3.Not enough budget.4.Unavalability of products.5.Inability to get the best price from the markets.

OPPORTUNITIESIt is the need for the ones who love fashion, but always fall short of the funds to fulfill their desires.This app provides latest fashion at minimum cost for the ones who wish to buy more for less.

THREATS1. Difficulty to prove

authentication of the app.2. Rekinza.com and other apps

providing fashion at low prices.3. Not getting the same product

for the exact same rate at which it was bought earlier.

4. Return and replacement drawbacks.

NEEDS AND WANTSWith the constant inflation and unavailability of funds to spend on luxuries at the cost of the basic necesities. This app lets you fulfill those desires of the dream closet by making fare deals. This app lets you buy anything and everything a fashion enthusiast can think of.

COMPETITORS“CLOSETO” has major competition with app such as :Elanic and spoylapp which allows selling of pre owned products at low costs.Rekinza.com which sells branded clothes at a discount upto 80%.

TACTICS

NAME AND LOGO

CLOSETO

SLOGAN

THE DREAM CLOSET NOW

A REALITY

PRICEOrdering a specific product through pictures 50rs extra will be charged.100 rs shipping charges for order less than 500rs.Premium version is available for $2 which gives free delivery on minium purchase value.

INCENTIVESThe first 500 customers will be upgraded to the premium version of the app for free.On purchases of 1000 and above free goodies will be sent to the customersFree delivery above 500rsCashback facility for online payements.

DISTRIBUTUION

The app will be available on

IMPLEMENTATION

IMPLEMENTATIONFor proper implementation :1.All strategies have to be followed.2.Contionous Research & Development is mandatory.3.Budget analysis is very crucial.4.Innovations in the app from time to time is important to bind the customers.5.Credibility to the collaborators (service providers) should be top priority.

THANK YOUCREATED BY :

ASHIMA SAWHNEY, GURU NANAK DEV UNIVERSITY AMRITSARDURING MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR

See: www.IIMinternship.com