THE LONG TAIL

By

AMANDEEP, MELUSIVALARIE,JANE

WEB 1.0 VS WEB 2.0 Advantages and disadvantagesArcive.org

WHAT IS A LONG TAIL?Products that are low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current best sellers and block busters, if the store or distribution channel is large enough.

http://slymarketing.com/great-example-long-tail-marketing

HOW THE LONG TAIL WORKS IN PHYSICAL BUSINESSES

The long tail is in more simple terms the excess stock to a business due to its low demand and therefore low revenue generation . It will normally result in a loss because it costs more money to keep this stock on the shelves or warehouses than the capital that will come in once the stock is purchased.

Examples include non-promoted books, clothes in very small or large sizes or less popular mobile phone brands.

HOW THE LONG TAIL WORKS IN WEB 2.0

- The internet as we know hosts such web businesses such as Amazon, ITunes and websites such as Myspace.com where bands can promote and advertise themselves without physically performing in front of a crowd.

- The long tail was therefore revolutionised with the existence of Web 2.0, enabling a site such as Amazon.com to bring together small businesses and individuals selling a vast range of goods which would be a difficult mission to find in physical businesses – the long tail.

The sellers of this slow-moving and/or niche stock takes full advantage of these websites’ 3rd party position as an almost large virtual store where stock is stored in small warehouses around the country or world – the small businesses, enjoying the free benefit of advertising through consumer reviews, business user ratings etc.

SAVING MONEY WITH WEB 2.0

http://www.amazon.co.uk

TOUCHING THE VOID In 1988 the British mountain climber Joe Simpson wrote a book called ‘Touching The Void’. This book is an account of a near death experience, which was not that successful at the time of its release.

About ten years later win 1998 another book was released called ‘Into Thin Air’ by John Krakauer. When this book was released the sales of its predecessor rose and out did the sales of its competition.

This is an prime example of the long tail model as the structure of the tail dominates the market.

SUMMARY

WATERSTONES

AMAZON

WATERSTONES VS AMAZON

ITUNES

HMV

ITUNES VS HMV

CONCLUSION