Locating the competitive relation of global logistics hub using quantitative SWOT analytical method
The Logistics Institute November, 2000. Agenda Introduction Company Overview Industry Analysis ...
-
Upload
osborne-woods -
Category
Documents
-
view
216 -
download
2
Transcript of The Logistics Institute November, 2000. Agenda Introduction Company Overview Industry Analysis ...
The Logistics InstituteNovember, 2000
Agenda
Introduction Company Overview Industry Analysis Competitive Strategy Results Questions
Company Overview
About J.B. Hunt Transport...J. B. Hunt Transport Services, Inc. is the nation’s leading truckload transportation logistics provider, headquartered in Lowell, AR.
Hunt operates: 10,800 company-owned
tractors 45,000 trailing units 12,000 professional drivers $2 billion in revenue (2000
estimate)
About J.B. Hunt Transport...
Services are offered in: TruckTruck - Serves the full truckload,
dry-van, freight market utilizing company-owned dry van trailers
IntermodalIntermodal - Provides premium intermodal service to customers
Dedicated Contract ServicesDedicated Contract Services - Asset-based solutions engineered to serve specific customer’s transportation logistics needs
Logistics ManagementLogistics Management - Web-enabled third-party logistics services through Transplace.com
Mission Statement
TO BE THE BEST SERVING THE BEST
We will forge long term We will forge long term partnerships with key partnerships with key
customers that include supply customers that include supply chain management as an chain management as an
integral part of their strategy. integral part of their strategy. Working in concert, we will Working in concert, we will
drive out cost, add value and drive out cost, add value and function as an extension of their function as an extension of their
enterprise.enterprise.
Safety First
Pioneering
Highly Productive
Company Values
TruckWhere it all started over twenty years ago. J.B. Hunt delivers a million truck loads a year, travelling nearly 700,000,000 miles to do it.
IntermodalJ.B. Hunt established its first intermodal partnership with the Santa Fe Railway in 1989. Today, Hunt works with nearly every North American railroad.
Dedicated Contract Services
Growing at 50% per year, J.B. Hunt develops customized solutions to customer’s specific transportation logistics needs.
Industry Overview
J.I.T. Economy
Increasing Demand/ SShhrrinkinginking Labor Pool
100
115
130
145
160
175
Jan-94 Jan-95 Jan-96 Jan-97 Jan-98 Jan-99 Jan-00
1.5
2.0
2.5
3.0Truckload Monthly Loads
Index 1 (left scale)
Available Worker Pool 2
in Millions (right scale)
1 Represents number of loads hauled by truckload segment of the trucking industry2 For age group 16-24
Sources: American Trucking Associations, Bureau of Labor Statistics
Industry Analysis
Michael Porter 1 of the Harvard Business School developed a “Five Forces” model to study industry environments. Those five forces are:
1.The threat of entry by new competitors. 2.The intensity of rivalry among existing competitors. 3.Pressure from substitute products. 4.The bargaining power of buyers. 5.The bargaining power of suppliers.
1) Michael E. Porter, Competitive Strategy - Techniques for Analyzing Industries and Competitors (New York Free Press, 1980)
Industry Analysis
Low Entry BarriersLow Entry Barriers Scale DiseconomiesScale Diseconomies
Industry Analysis
Low Entry BarriersLow Entry Barriers Scale DiseconomiesScale Diseconomies
Fragmented MarketFragmented Market Exit Barriers HighExit Barriers High Growing DemandGrowing Demand
Industry Analysis
Low Entry BarriersLow Entry Barriers Scale DiseconomiesScale Diseconomies
Fragmented MarketFragmented Market Exit Barriers HighExit Barriers High Growing DemandGrowing Demand
Fragmented MarketFragmented Market Buyer StrengthBuyer Strength
Low Switching $$Low Switching $$
Easy to use many suppliersEasy to use many suppliers
Vertical IntegrationVertical Integration
Industry Analysis
Low Entry BarriersLow Entry Barriers Scale DiseconomiesScale Diseconomies
Fragmented MarketFragmented Market Exit Barriers HighExit Barriers High Growing DemandGrowing Demand
Fragmented MarketFragmented Market Buyer StrengthBuyer Strength
Low Switching $$Low Switching $$
Easy to use many suppliersEasy to use many suppliers
Vertical IntegrationVertical Integration
Supplier StrengthSupplier Strength Driver ShortageDriver Shortage
Industry Analysis
Low Entry BarriersLow Entry Barriers Scale DiseconomiesScale Diseconomies
Fragmented MarketFragmented Market Exit Barriers HighExit Barriers High Growing DemandGrowing Demand
Fragmented MarketFragmented Market Buyer StrengthBuyer Strength
Low Switching $$Low Switching $$
Easy to use many suppliersEasy to use many suppliers
Vertical IntegrationVertical Integration
Supplier StrengthSupplier Strength Driver ShortageDriver Shortage
TrainsTrains Parcel/LTLParcel/LTL
Industry Analysis
The truckload market is highly competitive. Industry competitiveness makes it hard to raise prices and
earn profits. Here is J.B. Hunt’s experience in the ‘90s:
#1 Cost - Driver Wages #1 Cost - Driver Wages up 46%up 46% #2 Cost - Fuel#2 Cost - Fuel flat, recently upflat, recently up #3 Cost - Equipment#3 Cost - Equipment up 36%up 36% Other costs…Other costs… up similar amountsup similar amounts
J.B. Hunt Rates up 6% Postal Rates up 36%
Competitive Strategy
Competitive Strategy
Stabilize the Driving Workforce Change the job: regular routes, intermodal, dedicated Pay an attractive wage
Re-engineer processes to gain cost efficiency and service improvements
Operation TC EAGLE
Re-invent the Industry Collaborate with competitors Create economies of scale Balance power with suppliers Drive real value
Regular Routes
Drivers, like most people, want a regular home-life Number one reason for driver turnover
Much study and research was conducted to regularize random freight J.B. Hunt developed expertise in identifying and leveraging repeating
network patterns Studies included:
Hub and Spoke simulations: Validated intermodal model Told us not to pursue a full implementation
Zone simulations: Picket Fence
Design Expertise
Regular Routes
Four Corners
Picket Fence
Intermodal
Intermodal driving jobs are attractive Home nightly More regular working hours Steadier pay
Unique trailing equipment (stackable high-cube) created entry barrier
Intermodal increases driver productivity 250% .6 loads per driver-day to 1.5 loads moved per driver-day
Intermodal offers cost savings to customers and to providers
Intermodal Containers
Containers separate easily for a
double-stacking (3)
Containers are custom-built to be
used with the top-pick lift cranes (2)
Containers are easily distinguishable
from OTR trailers by the orange
guard on the bottom (1) and the
marking of JBHU on the trailer (4)
Intermodal Network
Intermodal Growth
0
50
100
150
200
250
300
350
400
450
Lo
ad V
olu
me
(Th
ou
san
ds)
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
Dedicated Contract Services
Customers want better service at a lower cost Drivers want a more regular job Dedicating resources to a particular customer does both:
Design cost out and service in Driving job has more predictability and “home time”
Dedicated Project
Dedicated Customer
Dedicated Service Results
70.00
75.00
80.00
85.00
90.00
95.00
100.00
Mar
-99
Apr
-99
May
-99
Jun-
99
Jul-9
9
Aug
-99
Sep
-99
Oct
-99
Nov
-99
Dec
-99
Jan-
00
Feb
-00
Mar
-00
Apr
-00
May
-00
Jun-
00
Jul-0
0
Aug
-00
Sep
-00
Truck
IM
DCS
On-
Tim
e D
eliv
ery
%
DCS Growth
$0
$100
$200
$300
$400
$500
$600
$700
1997 1998 1999 2000 est. 2001 fcst.
Mill
ion
s
Driver Compensation
J.B. HUNT RAISES DRIVER WAGES 33%!The demand still exists for random drivers. All freight can not be run on the rails, engineered into a dedicated solution, or regularized in some other fashion. A cross-functional team of J.B. Hunt managers was convened to study how to create the best driving job in the industry.
Double the time-off typically granted!
Guaranteed get-home!
Instituted paid training!
Generous uniform allowances!
Average Driver Experience
7.67
7.937.96
7.998.03
8.07
8.04
7.97
7.93
7.67 7.
82
7.65
7.58
7.55
7.53
7.47
7.48
7.45 7.42
7.33
7.41
7.29
7.26
7.28
7.20
7.18
6.84
7.10
7.10
7.09
7.02
6.00 6.
15
6.57 6.
46
6.43 6.
30
5.89 5.79
5.67
5.52
5.31
4.86
6.86
4.5
5.0
5.5
6.0
6.5
7.0
7.5
8.0
8.5
Feb
-97
Ap
r-97
Jun
-97
Au
g-9
7
Oct
-97
Dec
-97
Feb
-98
Ap
r-98
Jun
-98
Au
g-9
8
Oct
-98
Dec
-98
Feb
-99
Ap
r-99
Jun
-99
Au
g-9
9
Oct
-99
Dec
-99
Feb
-00
Ap
r-00
Jun
-00
Au
g-0
0
Month
Yea
rs o
f E
xper
ien
ceCompensation Change Results
Compensation Change Results
11.1112.1
9.329.6610.58
11.05
9.9210.4410.26
8.6 8.398.29
9.85
6.235.18
0
2
4
6
8
10
12
141
98
4
19
85
19
86
19
87
19
88
19
89
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
Co
llis
ion
s p
er M
illi
on
Mil
es
Compensation Change Results
Operation TC
TC: Trailer - Container Through most of the 1990’s, Truck and Intermodal operations were
run together: Common trailing equipment Convenient for customer OTR drivers pulled both types of loads
Operation TC
1) Truck Load In
2) Intermodal Out
Operation TC
Intuition suggested there were synergies to this Studies showed the synergies to be rather limited
Imbalance in markets causes equipment repositioning “Trapped” in COE Unable to fully capture rail economic benefit/capacity potential Hard to manage
Decision was made to segregate the two operations: Balance issues would be corrected Equipment conflicts would be eliminated (conventional) Rail PTE would be reduced Capacity increases from more double-stack opportunity Management would be less complex
EAGLE
As J.B. Hunt grew during the 90’s from 500 to 10,000 tractors, it became increasing difficult to manage the growing J.B. Hunt network
0
500
1,000
1,500
2,000
2,500
3,000
Lo
ad V
olu
me
(Mil
lio
ns)
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
J.B. Hunt Network
EAGLE
Transportation has a few simple rules: Keep the assets moving Don’t run empty
But how do you find your way through such a maze? EEconomic AAnalysis and GGlobal LLane EEngineering
EAGLEEAGLE
E.A.G.L.E.E.A.G.L.E.
Global Network SolutionGlobal Network Solution
Maximize ProfitMaximize ProfitMeet CommitmentsMeet Commitments
Balance the NetworkBalance the NetworkInputs
MARKET RATESMARKET RATES
HISTORICALVOLUMES
HISTORICALVOLUMES
ESTIMATEDACTUAL COST
ESTIMATEDACTUAL COST
CUSTOMERCOMMITMENTS
CUSTOMERCOMMITMENTS
GROWTHGROWTH
Outputs
PRIORITYPRIORITYPRIORITYPRIORITY
Rate, Volume Recommendation
RECOMMENDRECOMMENDRECOMMENDRECOMMEND
Rate, Volume Recommendation
REPLACEREPLACEREPLACEREPLACE
Rate, Volume Recommendation
EAGLE Process
EAGLE Process
EAGLE Process
Re-Invent The Industry
J.B. Hunt developed an expertise in managing transportation logistics In 1999, Hunt approached other major truckload carriers with idea of
combining logistics operations to tap various economies of scale Together, these carriers could:
Increase operating efficiency Come closer to parity with both supplier and buyer power Provide real value
On July 1, 2000, Transplace.com was launched:
Collaboration
The “new economy” - Abundance versus Scarcity: Joining a network creates external benefit for existing members Competing products must overcome installed base “Complementarities” enhance network benefits
Percent of DVD titles at BlockbusterPercent of DVD titles at Blockbuster
Probability Customer buys a DVD playerProbability Customer buys a DVD player
Tipping Point
Economies of Scale
Economies of Scale
Large Network + Design Expertise
Economies of Scale
Backhaul Increase in Increase inFill % EFFICIENCY EVA
0 0% 010 5% 57%20 10% 113%30 15% 170%
Backhaul Increase in Increase inFill % EFFICIENCY EVA
0 0% 010 5% 57%20 10% 113%30 15% 170%
Real Value is Created
Collaboration
Percent of Freight Managed by Transplace.comPercent of Freight Managed by Transplace.com
Probability Customer Chooses Transplace.comProbability Customer Chooses Transplace.com
Tipping Point
Collaborative Strength
Size Parity
JBHT is largest owner at 10,800 tractors (vs. 230,000) Size multiple increase by 21+ ($2B looks like $42B) Strengthened relative to suppliers… (Daimler Chrysler $110B) Strengthened relative to customers... (General Motors $185B)
0
5
10
15
20
25
Size
JBHT
TP Affiliates
Results
The Final Tally
Stabilized the Driving Workforce Regular routes, Dedicated and Intermodal driving jobs created Pay an attractive wage to attract high-performing drivers
Re-engineering processes to gain cost efficiency and service improvements:
Operation TC EAGLE
Re-inventing the Industry Collaborating with competitors Creating economies of scale Balancing power with suppliers Creating sustainable, real value
Continued Growth
0
500
1,000
1,500
2,000
2,500
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
(e)
Sal
es (
000,
000)
DCSIMTruck/Logistics
Results
A 1999 rating of America’s most admired companies in the trucking industry by FORTUNE Magazine ranked J.B. Hunt:
• #2 in Quality of Management
• #3 in Quality of Products/Services Offered
• #3 in Innovativeness
J.B. Hunt received an overall rankingof #5 in the trucking industry and the only full
truckload carrier in the Top Ten!!
Third Quarter 2000 Results
Thank You!