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The Organizing Committee for EXPO 2012 Yeosu Korea

110-793 4F #75 Yulgokno Jongno-gu Seoul, Korea

T.82-2-740-4805 F.82-2-740-4789 www.expo2012.or.kr

Carbon Neutral Accreditation Mark: This mark is given to corporations and individuals participating in greenhouse gas reduction programs

through energy-saving activities, as well as events having net zero carbon footprints.

This brochure was produced in an environmentally responsible manner using soy ink, FSC-certied paper, and thread for binding instead of adhesives.

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Building a brighter future for humankind

The Living Ocean and Coast 

CONTENTS

 

02 OVERVIEW World Expositions: for the p

04 THEME AND VISION The Living Ocean and Coast

06 CONCEPT The Ocean and Humanity in

08 EXPO SITE A blueprint for the green fu

10 YEOSU DECLARATION & PROJECT A call for global cooperatio

12 KOREA Enthusiasm for success

14 YEOSU The charming host of Expo 2

16 KOREA’S SOUTH COAST An abundance of natural an

18 EMBLEM AND MASCOTS Yeony and Suny welcome yo

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Key Facts

Theme The Living Ocean and Coast 

Period May 12 - August 12, 2012 (93 days)

Venue Yeosu, Korea (covering 1.74 millionm2 with the exhibition site of 250,000m2)

Expected Participants More than 100 countries, international organizations and global corporations

Theme Development

The Living Ocean and Coast promotes the coexistence of the ocean and humankind through

preserving marine ecosystems, thus nurturing the Blue Economy*, the green growth of the ocean

*The term Blue Economy refers to the new economic system that can create an ecologically and economically sustainable future with

Exhibition Items

The exhibitions will feature creative, technological, and artistic interpretations of the interaction

between the ocean and humankind for the year 2050

OVERVIEW

 

World Expositions:for the progress of humanity

Expo 2012 Yeosu Korea:Opening the future for humankind

Oceans cover some 70 percent of the Earth's surface and are home to 90 percent of th

The sea is also the balancer of our ecosystems, producing 75 percent of the Earth's oxy

50 percent of the carbon dioxide in the atmosphere.Expo 2012 Yeosu Korea is dedicated to the planet's health and the well-being of hum

to nd the engine of future growth in the sea as well as paths for the preservation of

BIE

Following a series of highly successful exhibitions after London’s Crystal Palace Exhibition in 1851, it became necessary to create

an international organization responsible for supporting and regulating World Expos. To this end, the Bureau of International Exhibitions

(BIE: Bureau des International Expositions) was established in 1928. There are currently 156 member countries of the BIE.

For more than 150 years, International Expositions have contributed to improving the quality of human life

by showcasing innovations and inventions that have introduced new epochs; the steam engine, telephone,

automobile, Eiffel Tower, and TV all debuted at World Expos.The World Expo now shoulders the new mission of presenting ideas, stimulating creativity and encouraging

cooperation to tackle the universal challenges facing humanity.

Legacies of the World Expositions

TelephonePhiladelphia,1876

AutomobileAntwerp,1885

The Eiffel TowerParis,1889

Steam EngineLondon,1851

PhonographParis,1878

TelevisionNew York,1939

AirplaneSt.Louis,1904

Frozen MammothAichi,2005

•(c) Korea Tourism Organization

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Cutting-edge

maritime industries

and technologies

Creative marine

activities and

cooperation

of humankind

Preservation

and sustinable

development of 

the ocean and coast

The LivingOcean and Coast

A Vision for Restoring Life to the Sea and Coast

Sea level rise, the loss of biodiversity, acidification and pollution are only a few dangers threatening our s

coasts. Restoring sustainable life to our marine environment is the responsibility of the entire global comm

A Vision for Green Growth

The sea is our green engine for future growth. Its abundant resources and potential provide us important

research into bio- and nanotechnology.

A Vision for Cooperation

The sea offers a new f rontier for global cooperation in order to realize harmonious coexistence

with the marine environment.

THEME AND VISION

The Living Ocean and Coast ;Conservation and Green Growth

The sea challenges us to make concerted efforts to reach harmony between marine ecosystems and human beings.

Expo 2012 Yeosu Korea will present a new vision to change “the sea in crisis” into “a sea of hope,”

with the theme The Living Ocean and Coast.  

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CONCEPT

The Ocean and Humanity in 2050

Yeosu Expo will feature thought-provoking and innovative exhibitions and concepts focused on the

future interaction between the sea and humanity in the year 2050.

WIG Craft

Expo Digital Gallery

The Expo Digital Gallery is a 60

showcasing avant-garde marine

the-art information technology

cyber space.

Coastal Triangle

The Coastal Triangle is modeled

southern coast “Dadohae” or a

experiences of wetlands and th

Thematic Pavilion

The Thematic Pavilion is a landm

future of humanity coexisting w

Mobile Harbor Sea Farm

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Energy Park International PavilionsExpo Digital Gal lery Sky Tower Corporate Pavili ons Korean Pavilion  Sub-theme Pavi lions Big-O Coastal Triangle The A quariumInternational Pavilions

The International Pavilions that will accom

participating countries are designed in the

coast archipelago. Using cutting-edge con

materials, the pavilions will also feature ro

eco-friendly ventilation systems.

Expo TownThe Expo Town will house local and foreig

a functioning eco-friendly city. After the E

a model “green home” residential area.

Energy Park

The Energy Park will feature various forms

provide clean energy to the Expo site.

Wireless TramThe wireless, hybrid low-floor tram is a for

transportation that will be operated withi

of transportation.

Korean Pavilion

The Korean Pavilion will be a zero-carbon

architecture and design. It will showcase

to which Korea's building industry is aspi

EXPO SITE

A blueprint for the green future

Yeosu Expo Pavilions are created with eco-friendly principles using energy-saving material,

designs and technologies.

In 2009, the United Nations Environment Programme

in adopting a Green Growth Vision as its key develop

members, Korea has allocated the highest percentag

environment-related areas.

Thematic Pavilion

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YEOSU DECLARATION & PROJECT

A call for global cooperation

Yeosu Expo, a global event highlighting the conservation and sustainable use of marine

ecosystems, calls on the global community to work together to address the challenges

facing our seas and coasts.

Yeosu Declaration

The Yeosu Declaration will be recognized as an international statement reminding all global citizens of th

The document is meant to initiate international cooperation to overcome the divide between developing

the universal challenge of the conservation and sustainable use of marine resources.

Yeosu Project

The Yeosu Project is a pilot program aimed at supporting the developing world’s efforts to deal with mari

training and research cooperation. With the support and participation of international community, the Yeo

enhancing international cooperative programs for the marine environment.

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... supported by the people

Nation-wide volunteer networks are being organized in support of Expo 2

enthusiastic participation of people from all walks of life.

... funded by the government

The Korean government and the National Assembly have organized suppo

addition to financing the Expo and building the infrastructure projects in

... assisted by neighboring regions

Six cities and provinces neighboring Yeosu have formed the Joint Preparat

the Expo projects. The council will also cooperate with Yeosu in the develo

transportation, accommodation, and tourism programs.

KOREA

The Korean peninsula has 2,413 kilometers of coastline and more than 3,000 islands.

Most of these are located on its south coast renowned for its beauty, richness of marine culture and tradition.

Thus, Yeosu is the ideal location for hosting a World Expo promoting the relationship between the sea and humanity.

Korea has successfully played host to world-wide events including the 1988 Summer Olympics,

the Daejeon International Exposition Korea 1993, and the 2002 FIFA World Cup.Expo 2012 Yeosu Korea will be yet another global event Korean people will present to the world.

Enthusiasm for success

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YEOSU

The word Yeosu literally means “Beautiful Water.” Yeosu is a port city on the southern coast of Korearenowned for its natural beauty and rich marine culture and traditions.

A mid-size city with a population of 300,000, Yeosu has great ambitions to become an environmentally

friendly sun-belt city and a home for marine industries, R & D centers and tourism by hosting Expo 2012.

The charming host of Expo 2012:

The Dream of Yeosu

•Baekdo •Geobukseon(turtle ship)

SEOUL3hours

MOKPO1hour 30minutes

YEOSU BUSAN2hours

Scenic Beauty

Visitors shouldn’t miss the pristine islands of Odongdo, Geomundo, and Baekdo. Yeosu is located in the c

Hallyeosudo Marine Park famed for its scenic beauty created by countless islands, islets and rocks.

History and Culture

Yeosu is located where the waters of Korea, China and Japan meet and has historically been a location o

neighboring nations. Today, it has evolved into a center of cooperation for these regional neighbors. The a

has a wealth of historical and cultural sites: dinosaur footsteps, prehistoric archaeological sites, and ancie

Industrial Hub

Yeosu is transforming itself into a center of marine industries and research centers. A chemical and steel i

the largest container ports in Asia, as well as a space center are located nearby.

SEOUL

MOKPO

INCHEON

IKSAN

SUN

CHEO

JEONJU

GWANG

JU

INCHEON

MUAN

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An abundance of natural and historic wonders

Yeosu and the surrounding region of Korea's southern coast

are lled with points of interest.

Islands studded against the background of emerald-green

water, excavation sites of dinosaur fossils, and the location

of the world's rst ironclad warship, the "turtle ship"

Geobukseon - the list is endless.

1

3

KOREA’S SOUTH COAST

4

1 Hyangiram, a hermitage facing the sun

2 Geomundo, a half-way to Jeju placed a

3 Jinnamgwan, the largest single-story w

4 Baekdo, the secret beauty consisted of

5 Odongdo, famous for its 194 indigeno

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EMBLEM AND MASCOTS

Yeony and Suny welcome you to Yeosu!

The Expo 2012 Yeosu Korea emblem symb

balance of all ecosystems. The outer circle

encompassing its species (red), oceans (b

and the dynamic waves of the seas (white

Emblem

Yeony and Suny, the ofcial mascots of the

inspired by plankton — the source of all m

and coastal life. Their deep blue bodies re

the resources of the deep sea.Yeony Suny

Mascots

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Yeosu will offer a dynamic and

to the world, striving towards a

Sado, where 7 islets mystically connect as one with the parting of the ocean