The Library Balanced Scorecard: The Results Please!
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Transcript of The Library Balanced Scorecard: The Results Please!
The Library Balanced
Scorecard:The Results Please!
Joe Matthews
American Library AssociationJune 2007
The Challenge
There is no framework or predictive model for a library and the services it provides.
No understanding of cause-and-effect
The Balanced Scorecard
Is a strategic management tool that assists a library in aligning all of its activities towards meeting the needs of its customers.
The Balanced Scorecard
The idea of the scorecard is to
describe the essential ingredients
of organizational success.
Who is Using the Scorecard?
Companies Federal government State and local
government Non-profit agencies A few libraries
Translating Vision and Strategy: Four Perspectives
The Library Balanced Scorecard
Customer Perspective
Financial Perspective
Internal Processes
Learning & Growth
Service attributes & satisfaction
Accountability & value
Efficiency & productivity
Staff skills, technology & climate for action
Information Resources Perspective Collection (physical & electronic)
Why Adopt a Balanced Scorecard?
Change – Formulate and communicate a new strategy for a more competitive environment
Alignment – Each staff member’s actions are guide by the strategies and goals of the library
Focus – Provides management with a tool for monitoring progress towards achieving the library's vision
Starting Point
Mission Statement (the present) Values Statement The Vision (the future) Service responses (PLA Planning for Results) The gap between now and the
future leads to a plan of action to achieve the vision. How we get to the future involves strategies.
The Failure of Strategy
"You can either take actionor wait for a miracle to happen. Miracles are great butthey are unpredictable."
Peter Drucker
Barriers to Strategic Implementation
9 of 10 companies
fail to execute
strategy
The Vision BarrierOnly 5% of staff members
understands the strategy
The Management Barrier85% of top management teams
spend less than 1 hour
per month discussing strategy
The People BarrierOnly 25% of managers have
incentives linked to strategy
The Resource Barrier60% of organizations don’t link
budgets to strategy
is largely about
accomplishing more with less,
and that requires focus!
Strategy
Types of Strategies
CustomerIntimacy
OperationalExcellence
InnovativeServices
Creating a sustainable differentiated valueproposition is the heart of strategy
Customer Focused Strategies
Product/Service Attributes Quality, Availability,
Selection, Functionality, Price
Relationship Service, Partnering
Image Brand
Brands Are …
A name A logo Your beliefs Most importantly, the
experiences you provide to your customers
Do You Know Your Customers?
Customers Segment by
Demographics Segment by Use Market penetration
“Lost” Customers Non-Customers
Do You Listen to the Voice of the Customer?
Internal Focused Strategies
Operational Efficiency Supplier relationships, produce
products & services, distribute to customers, manage risk
“Are we doings things right?”
Customer Relationships Provide desired services/products,
provide convenient processes, provide customized services
Innovation Focused Strategies
Process innovation, manage capital projects
For Most Public Libraries
Strategy = Tradition!
Full Service Library (& vary size) vs. Specific Function Libraries
Strategies translate what
customers want
into what libraries must deliver!
Strategies answer the question:
“How is the library going to
deliver services?”
Strategy Is A Hypothesis About What Drives Organizational
Success
Mission
Vision
Customer Requirements
Strategy
Operations
Results or Outcomes
Identify the key performance drivers that lead to successful strategy execution
Sample Strategy Map
Financial Perspective
Readiness Perspective
Internal Processes Perspective
Information Resources Perspective
Customer Perspective
Funding
Skilled Staff
Productivity Improvements
Right Collection
Satisfaction
Interrelationships Strategy maps tell where we are going
and why
Scorecards explain how well we are doing and provide guidance for what can be next
Budgets tell how we allocate resources
Performance Measures Problems
Too many measures and no focus
Entrenched or no measurement systems
Unjustified trust in informal feedback systems
Fuzzy objectives
Performance Measures
Should be a combination of:
Leading and lagging measures Financial & non-financial measures Input, process, output and
outcome measures Internal & external measures
Select Measures
that reflect on the strategieschosen by the library
Scorecard Measures
3-4 measures per perspective Simple rather than complex
measures Automated or existing measures New measures Rely on staff counts as a last resort
Thus, the scorecard assists the libraryin selecting the “right data” – data that reflects the library’s strategies.
Targets
The 80% rule
SWAG targets
Stretch targets (BHAG)
Organizations that use targets improve performance by an average of 16%
Select Initiatives Have an impact on achieving your
strategies
Identify responsible individual, implementation schedule, resources required, budgetary implications
Look for ways to eliminate it, simplify it, or automate it
Knowing the score is not the objective –
changing it is.
C.J. McNair
Sustaining the Scorecard Management’s Focus – use the
scorecard to drive meeting agendas
Develop a “culture of assessment”
Cascade the scorecard
Communicate your scorecard
Use of Library Scorecards
Early Adopters
EarlyMajority
LateMajority
Laggards
Scorecard = Change
Remember!
The Library Balanced Scorecard is about
management and change first;
the use of performance measures
is second.
Resources
For more information about scorecards, visit www.ci.carlsbad.ca.us/imls
Joseph R. Matthews. Scorecard for Results: A Guide for Developing A Library Balanced Scorecard. Carlsbad, CA: Carlsbad City Library, May 2007.
Joseph R. Matthews. Measuring for Results: The Dimensions of Public Library Effectiveness. Westport, CN: Libraries Unlimited, 2004.
Questions?