1. The Language ofDigital ContentWhy Mobile and Video areChanging the Conversation

2. Bio 3. 6-29-07Your life inyour pocketSteve Jobs 4. Evolution of MobileEntertainment New Games Reading more enjoyable Video improving yet stillslow20082009Samsung launches with Android Mobile gaming space wasstarting to boom Game development for Mobile,not just ports Social media dominatesconsumption2010Launch of the iPadSPEED Forward Advanced phone technology Fastest OS Robust networks Content optimized for mobile consumption Video now enjoyableApple Launched theApp Store 5. App Entertainment 6. 6 is the new60 7. Consumers are hungry for mobilecontent 1 billion smartphones sold in 2014 235MM mobile users in the US Mobile video accounts for 66% of mobile web traffic 50% of all mobile users viewed videos over 3 mins YouTube is now driving the highest purchase intent for brands 1 in 3 Millennials don't even watch broadcast - watch videosonline 8. Good Bye Cable? 24% 18-34 yr olds are not subscribing to paid TV @recode 9. Something to Talk About Added advantages of Mobilecontent 92% of mobile video viewersshare the videos they watch But it has been a siloedexperience 10. Virtual Living Room Video Discovery Users shared videos via SMS Not just comments, conversations! 11. If you build it, they wont come 60 Trillion Unique Web Pages Over 100 hrs of videos added to YouTubeevery MINUTE Average person only visits 8 websites aday Content is NOT King! 12. ALS ChallengeWhy did this work? Great cause Simplicity Tapped into social video Celeb Evangelists Gamification of selfgratification Luck 13. Choose your Vehicle Content distribution CRM channels Tap social Boost with advertising 14. Rented vs. Owned Renting Social Space Lure Users to Owned Space Own the data Have total control over how thecontent is presented 15. Ignite Your Content Build a fire Create a Spark Add lighter fluid Enjoy the glow 16. Rev Your Engines Beyond advertising & social Find your brandsEvangelists Not just about A-list tweets Brand Ambassadors Find who speaks to your Niche 17. Celebrity Seeding The new A-List? 18. Nash Grier who? @griernash Age: 16 Followers: 7.2MM Sing: No Dance: No Talent: ? 19. How about some talent Shaun McBride Age: 27 SnapChat Artist Deals: Disney, TacoBell, MLS + $30K deals! 20. Tap Into Their Creativity Meagan Cignoli Followers: 514K 73MM Loops #FixInSix Cannes Lion 21. Play It AgainLoop Klarity 3 twenty something dudes Vine Followers: 2MM 400MM LOOPS Income: Over $100K a yr One Video: $20K-$50K Squeaky-clean Image 22. Takeaways Adaptation and technology now allow mobile videoto be the dominate player 6 is the new 60 Build content for Mobile consumption Not just comments, start conversations If you build, they wont (just) come Choose your vehicle and ignite the fire Define entertainment for your mobile audience 23. THANK YOU!@ANNIEG