LavaCon: Changing the Conversation
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Transcript of LavaCon: Changing the Conversation
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@Speaker #LavaCon
Changing the Conversation:
Gaining Buy-in for Sharing Content
Across Functional Areas
Joan Lasselle and Amber Swope
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@Speaker #LavaCon
About the Speaker
• Joan Lasselle is the President of Lasselle-Ramsay, Inc.
• Amber Swope is a DITA Specialist at DITA Strategies,
Inc.
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Changing the Conversation:
Gaining Buy-in for Sharing Content Across
Functional Areas
Joan Lasselle and Amber Swope October 15, 2014
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Who we are
Lasselle-Ramsay helps companies develop and deliver critical business information that ensures success
DITA Strategies helps teams design and deploy DITA to meet current delivery needs and future- enable content
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Challenge: today’s users…
Have diverse goals
Want content in
different contexts
Want content in their
native language
Want to have
confidence in the
content
Want to find it quickly
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Change the conversation
Start with the
unique value of
each
organization
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Leverage strengths
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More than technology
Information strategy and architecture
Structured content
Metadata
XML/DITA
Translation
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Information design
Know what works
Identify what is not working
Define user requirements
Align information with business goals
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Structured content
Modular not
linear
Standardized
Stand-alone
topics
Topic types
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Multiple outputs
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Metadata
Structural and
descriptive
Improves the
user experience
Faster searches
Needs structure
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Sharing common source
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XML for flexibility
Localization
Multi-channel
publishing
Context-specific
delivery
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What is DITA?
Darwin Information Typing Architecture
Modular structure
Open-source standard
Global popularity
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DITA Maturity Model
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Information design for all content creators
Analyze your content
structure
Verify content
applicability with
users
Verify content
delivery success
Design content to
support business
goals
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Template Documentation 10/20/2014
Structured content
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Task topic
Structured
steps
Semantically
identified items
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Metadata
Taxonomy
Conditions
Data
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Metadata: audience source
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Metadata: audience output
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DITA as common source
Map references
Topic references
Content
references
Key references
Conditions
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Reused content
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Translation sample source
Same structure
Same elements
Localized
content
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Summary
Focus on your
expertise
Leverage a
single source of
content
Meet user
needs
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Questions
Joan Lasselle Lasselle-Ramsay [email protected]
Amber Swope DITA Strategies [email protected]